Chapter 839: One hundred and seventy flagship stores
"What technology?" asked Madison, president of Huaxia, subconsciously rhetorically.
All of you here are the top leaders in the mobile phone industry. Of course, they understand that a mobile phone cannot be without a camera, like a Phantom Crystal phone, at least there must be one front and two or three cameras.
Although the world is large, there are very few people who have mastered cutting-edge industrial technology.
The mobile phone camera technology, represented by Sony Optics, has stood at the forefront of science and technology. Like Samsung and Haowei, they only belong to the second echelon.
All the evidence now points to Behemoth Industries using camera technology made by its own company.
"I don't know for the time being, at least in the area of camera technology patents, I haven't heard of any new technology patents registered at the moment. The engineer spread his hands.
"That doesn't make sense. Madison, who has been paying attention to the information of the giant beast industry, wondered: "Sony has made the camera the top, and the achievements of the giant beast industry in the field of electronics and industry are frightening, but the real competition of camera technology is in the field of optics." ”
"It's two industrial systems entirely. ”
"There is too little information to draw accurate conclusions. Tim, the head of the house, subconsciously knocked on the table, "Regardless of the technology of the second-generation Phantom crystal phone, we have to make the biggest decision to face this challenge." ”
"Since the seventh generation of iPhones, our sales have been declining every quarter. Our former glory is no longer there, there are reasons for Phantom Crystal mobile phones, and there are also our own reasons. ”
"The Huaxia market belongs to the giant beast industry, which we can already see from the data that after the release of the second-generation phantom crystal on the market, the sales of our Apple 8 series also fell sharply. ”
"So we have to concentrate on Europe, the second largest overseas market, and the second-generation Phantom crystal mobile phone. In Europe we have a natural advantage, where Phantom phones can only be sold more expensive. ”
"In any way, we're going to impact their phone sales. ”
Tim glanced at Madison, "With only four days to go before the Phantom Crystal phone goes on market, how is the flagship store prepared by Behemoth Industries in Europe?"
"Flagship?" Madison was surprised, "Boss, I almost forgot if you didn't say this." ”
"The Phantom Crystal phone will be launched next week, and they have not made any moves in Europe, they have not rented any of the bustling stores in the business district, and they have not even had a renovation plan. ”
"Did they choose to sell it online?" said Tim, a little surprised.
"There is no news about this, BOSS, you know, the European e-commerce industry and Huaxia are not at all on the same page. If Behemoth does not open a flagship store to give consumers the opportunity to experience mobile phones, relying only on e-commerce promotion, I am afraid it will be on the same level as our Apple mobile phone business in Africa. ”
"The flagship store will definitely open, and it is impossible for Behemoth Industries not to do market research. I think they may cooperate with Huawei, Xiaomi, and other local mobile phone brands in China. They have a certain market distribution capacity in Europe. Madison was sure.
The head of the house, Tim's face became serious, "Pay close attention to this news, as long as the location of the flagship store of the giant beast industry is determined, we will immediately add a new flagship store within two hundred meters of it." Europeans don't pay as much attention to national brands as the Chinese, they are closer to our Apple brand in their hearts. ”
"In the face of the huge price disparity between the two and the brand effect. I think consumers will be more inclined to buy our iPhones. ”
"These new flagship stores must use promotional means to give consumers greater benefits. ”
"In addition, online PR should also keep up in time. ”
……
Since Behemoth Industries chose Europe as the second main battlefield, it released the second-generation Phantom crystal mobile phone at the same time as Huaxia.
Then you can't live without a flagship store.
Except for Huaxia, there is no country in the world that can sell tens of millions, or even hundreds of millions of products, without a company, or even a physical store.
Online shopping is often a negative experience for foreigners. If you have a long waiting time for the goods to arrive, and put up with the mood of those sellers who deceive customers, it is better to drive directly to the mall.
Take Germany, the strongest economy in Europe, for example, the world's fourth-largest economic country, last year's total online shopping of physical goods was 26 billion euros.
Huaxia was 5 trillion yuan a year last year, a desperate disparity......
It's not that Germans don't have money, their per capita spending power is five times that of China, and they just don't like online shopping. Germany, which has the strongest economy, is like this, and the level of online shopping in the latter countries can be seen. Therefore, if Phantom Mobile wants to open the market in Europe, it must have a large flagship store or franchise store.
It's impossible for Behemoth Industries not to realize this, but under normal circumstances, there are only four days before the release, and Behemoth Industries can't complete the layout of flagship stores or franchised stores.
This little time is only enough for the salesman of the giant beast industry to go and have a meal with someone.
The fact is that not only Apple is aware of the problem, but also European netizens and the media.
Netizens are curious about where to see this kind of mobile phone, which is rumored to be more expensive than the Apple phone, and is worthy of the fanfare of the media. The media wanted to interview first-hand news at the first time, such as the sales of Phantom Crystal mobile phones on the first day of their launch in Europe, and users commented on these.
Representatives of various countries involved in the cooperation negotiations are actually curious.
Because in the signed cooperation agreement, there is such a one.
- Countries need to grant land for commercial use of 1/500,000 people of the official flagship store of the giant industry according to the size of the city. The land area specification is 1,000 square meters, and the surrounding area should have a certain commercial scale.
In addition, there are seven detailed supplementary explanations, which are taken together, that is, Behemoth Industries requires countries to provide at least one commercial land for the construction of flagship stores in cities with a population of 500,000.
Suppose a city with a population of one million in Cologne, Germany, would provide two commercial sites.
These sites are all 1,000 square meters, and there can be no residents or commercial shops on them that have not been relocated, and the land that has been demolished is preferred. At the same time, the location of the land does not need to be in the most prosperous area of the city, as long as the location is not outside the city, and there are commercial blocks and residential areas above the average level of the city around.
The land is not in vain, and the giant beast industry is purchased at the price of commercial land in each city.
This requirement could not have been simpler in the eyes of the delegates of various countries, as long as Behemoth Industries did not fight the idea of land that had already been built to fill the local core business district, and in the rest of the city, there would be a lot of land that met these conditions.
Therefore, when the giant beast industry released the news of the launch of the second-generation phantom crystal mobile phone, by the way, I called the negotiators of various countries, asking all countries to give priority to providing a certain amount of commercial land within five days, and in less than five days, all countries have been prepared.
Why not spend money on commercial land to build a flagship store and drive the surrounding commercial economy?
Of course, due to the short period of time, 40% of the 170 sites provided in advance are not perfect.
In every city, there are always some stuck around the business district, and the land price is expensive, but due to the location, it is not worth the developer's intimate chicken rib location.
At the same time, it is like the commercial area that has been planned, because it has not yet been developed, and the commercial property rights of some land in a bad location have not been sold. and have been sold, but because of the breakdown of investors' funds, there are many cases of "unfinished" phenomenon.
Or the location is very good, originally planned to sell for 5 million euros, but it turned out that selling to the giant beast industry, you can slightly increase the price of 500,000 euros of good location.
As long as it's not in the core business district, these places are not hard to find.
Countries also try to choose the best locations according to the requirements, because these lots are meant to be sold, and after the Behemoth Industries has built its flagship store, they can get an extra tax for every additional product sold.
It's just that they don't understand that even within five days, after they are ready to put the commercial land ready for construction immediately, according to the time, the giant beast industry will not be able to build a flagship store until about half a year after the Phantom Crystal mobile phone is launched.
Now, there are only four days before the launch of the second-generation Phantom Crystal phone. Some large shopping malls in Europe even have the idea of taking the initiative to contact Behemoth Industries and invite them to settle in.
"We will build 170 Behemoth Industries flagship stores in Europe the day before the Phantom mobile phone goes on sale. The 170 flagship stores cover all major European cities with a population of more than one million. On the day of the launch of Phantom, European consumers will be able to visit these flagship stores to experience our latest products. ”
Under the questioning of many Chinese and European media reporters, Kong Tao made such an ambitious promise to the media at the impromptu press conference.
"However, there are only three days until the time of launch. ”
"And you ...... Not even the team that went to Europe showed up. A reporter felt that something was wrong with his ears and said in disbelief: "Mr. Kong, don't you really think it's ridiculous?" ”
"We at Behemoth are good at doing wonders, and the team is already in the process of being selected, and we expect to be ready to go tonight. Kong Tao was very satisfied with these reporters, showing an expression of a fatal blow in IQ.
Six days, 170 flagship stores.
To this end, in the past six days, Behemoth Industries contacted a number of domestic and foreign airlines and contracted nearly 200 international cargo flights, and even two Il-76s of Behemoth Industries also participated.
At the same time, according to the geographical location of the 170 flagship stores, a detailed equipment transportation plan was formulated and a local transportation company was hired.
Within the company, all employees in the construction department were recalled. The workers, who participated in the construction of the Thunder Automobile Energy Service Center, were divided into 170 groups.
Each team had to complete the task of building a flagship store within 24 hours.
170 seats, three-storey scale covers an area of 1,000 square meters, with an indoor area of 2,200 square meters of flagship stores.
This is the first industrial technology meeting gift that Behemoth Industries is preparing to give to Europeans.