On the same day, Wang Haoan chatted with Guo Jihua and Guo Jijie brothers for a long time, and at the same time finalized the framework of cooperation, and the rest of the work was handed over to their brothers to complete, and Wang Haoan could continue to be his favorite shopkeeper.

A week later, it was discovered that the locks at the entrances of some Asian shopping malls seemed to be open, and many people went in without knowing what they were doing.

At first, there was speculation that someone wanted to buy this mall, or that the political axe was about to take over, and this is to see the situation. Some of the surrounding mall owners are also asking for news, and they don't want another competitor.

The bankruptcy of the Asia-West Asia shopping mall has a lot to do with them, and it is precisely because of their competition that the Asia-West Asia shopping mall cannot make ends meet and goes bankrupt.

Soon, they found that the sign had been taken down and the mall had been locked again, much to their relief, and it seemed that it still wouldn't sell.

Naturally, they don't plan to buy it now, wait a year, and when the banks and political axes can't bear the pressure, the price will definitely be lower, and it will be the most cost-effective to buy at that time.

Two days later, many people went in to see it, so some rumors came out, saying that this place was going to be renovated and turned into a hostel, and some people really believed it.

Of course, there is no problem in making such a centralized accommodation building in a tourist city, but many of them are not tourist cities at all, so what is the use of renovating them? It is better to make them into rental houses.

Those who went in to see it were naturally not people who wanted to open a hostel, but representatives of some brands, and they saw if the mall was really as new as the Kwok Group said, and whether it really met their requirements to settle in.

Many big international brands have plans to enter the Chinese market, because China's economic development is visible to the naked eye, and if you come first, you can take the lead.

When other brands have already made a name for themselves, they will be in a passive position when they enter, which is not good for their brand expansion.

And this opportunity is very good, in cooperation with this Anjie commercial building in which Guo's Group is a shareholder, you can open eight stores at the same time, and you can make a name for yourself in many provinces and cities.

The higher the number of stores, the lower the amortization of the advertised cost.

Any brand needs to be advertised, and a good advertising channel, such as TV advertising, is very expensive.

Just like this year's advertising king of CCTV, more than 300 million, the price of other periods has also skyrocketed. Like Anjie clothing, there are stores all over the country, and the advertising fee is amortized to each store, in fact, it is very little, just like a newspaper to make an advertisement, of course, you have to do a few more.

But if there are only a few stores, or even only one or two stores, who will do such an expensive advertisement, at most a little advertising on the local TV station, or in the newspaper, and some even use the flyer model.

Opening a store and doing business is just to make money, and your advertising expenses are too high, and the sales increase is not much, so it is better not to advertise.

Therefore, most brands want to form a scale, the scale is large, and the higher the profit margin, the higher the profit.

Those international brands entering the Chinese market, although it is to test the water, but if there are more cities, more accurate data can be obtained, such as when the Chinese people's spending power is stronger, when is the off-season for sales, what styles are preferred by the Chinese people, when should they enter in a big way, and so on.

As those representatives saw the scene, coupled with their trust in Guo's Group and AnJie Real Estate, they signed lease contracts with AnJie Real Estate and put forward their own decoration requirements.

On the premise of not affecting the overall decoration style of the mall, each store can be personalized decoration. These have also been entrusted to AnJie Real Estate for construction, a professional real estate company, as a whole, much faster than their small-scale lanes, and more cost-saving, can start construction of multiple stores at the same time.

……

Wang Haoan looked at the report, the two brothers of the Guo family are very fast, and they have finalized the contracts of so many customers, and it seems that in August, all the shopping malls will be able to reopen.

All shopping malls are five-storey, divided into men's clothing, women's clothing, shoes and hats, bags, accessories, some brands are more difficult to attract investment, such as shoes and hats, shoes are good to say, hats are not many big brands, small brands are not needed at all.

For example, for clothing, how many brands take the initiative to come to the door, but they are not qualified to enter at all, because they are not a famous brand in the mainland, let alone compared with international brands.

Not only is there an obvious gap in quality, but the design style is not very good, and the advertising is not good, and entering will lower the grade of the entire shopping mall.

It's like when you're in a high-end Western restaurant, and suddenly you see someone selling kebabs, and the style disappears in an instant.

There is also a span of products of some brands, they have clothing, shoes and hats, and bags, which are also marked separately.

Wang Haoan grabbed the phone: "Lao Guo, why did you send the report over now, aren't there still some shops that haven't been rented out, what about your eldest brother?"

"He went back to Xiangjiang to deal with the affairs of the Guo Group. The rest, I mean, we reached out to some of the big names, and it should be fine. ”

"If there is still an empty place, just make it into a rest area, women like to go shopping, men don't want to, let them have a place to rest, so that men are more willing to bring women to our mall. ”

Wang Haoan raised his eyebrows: "This idea is good, I agree." By the way, there's nothing big going on with the Guo Group, right?"

Guo Jijie was stunned for a moment: "Andy, what do you mean by this? Did you hear any rumors?"

No, the Kwok Group has sufficient cash reserves, a very low debt ratio, and a strong ability to resist risks. But when he thought of his eldest brother leaving, he seemed to be in a hurry, could something really happen?

Although the Kwok Group has determined that it has nothing to do with him, he doesn't want the Kwok Group to have an accident, which is also his father's hard work.

"It's nothing, I just think it's about time. ”

"When is the time? Andy, can you just say it?" Guo Jijie was anxious.

"Remember when I told you that many countries in Southeast Asia have serious hidden dangers in their financial systems? They do not have a high ability to resist risks, and I am afraid that they will be sniped by some international financial giants. Didn't you say some time ago that the currencies and stock prices of some countries have fluctuated violently?"

"According to the calculation of time, the financial system of some countries should collapse now, and the financial crisis that affects the entire Southeast Asia should also come!"