Guo Jijie owned 49% of the equity in AnJie Real Estate, at that time, AnJie Real Estate was just a real estate company established by the two of them acquiring several small construction companies, and the main business was also to build welfare housing for employees.

Later, he received some orders from Baihui Trading, and only recently did he take over the big project of Anjie Building. This real estate company has not invested much money in total.

Now the two want to make additional investments to acquire some shopping malls in Asia, and the scale of assets will naturally expand, but the equity ratio will not change.

If more than one-third of the shares of the Kwok Group are given, and Guo Jijie transfers the shares to the Kwok Group in the future, then the Kwok Group will hold more than two-thirds of the shares and have an absolute controlling stake.

Wang Haoan doesn't want to have the final say on every investment he participates in, and some business participation is also very good. But it was originally he who had the final say, and it became someone else's final say, which would make him unhappy.

Although this probability is low, some precautions have to be done. For example, Guo Jihua used the shares of Guo's Group to exchange with Guo Jijie, can Guo Jijie bear not to change?

Guo Jijie's original dream was also to want the equity of Guo's Group, to let those shareholders recognize him as Guo Bingxiong's son, and to prove his ability.

Guo Jijie poured a little wine for Wang Haoan: "I'll talk to him." ”

Wang Haoan didn't say anything more, Guo's Group can do it if he wants more shares, so Guo Jijie will transfer part of Anjie's shares to him.

They are good partners, but they are not brothers. Once Guo Bingxiong intervenes, such as using his father's identity to ask Guo Jijie to make some sacrifices and compensate in other aspects, how can Guo Jijie choose?

Of course, there is a clause in the cooperation agreement between Wang Haoan and Guo Jijie, that when the shares are sold, the original shareholders have the right of first refusal.

But this clause is not without loopholes, for example, these shares can be transferred to another person's name through some debt means.

Guo Jijie pulled Guo Jihua aside to chat for a while, Guo Jihua also understood, no wonder before coming, Lao Dou told him not to think about taking too much equity, that's what it meant.

Of course, Guo Jihua is not worried that the interests of the Guo Group will be damaged, Guo Jijie can't do this, and he doesn't dare to do this.

The two sat back at the table, Wang Haoan put down his chopsticks and began to cut the steak with a knife and fork. The chefs he invited had both Chinese and Western food, and in his own home, there were not so many rules.

"Andy, then the Guo Group will invest 100 million, accounting for more than 20% of the shares, and at the same time we will appoint two or three people to serve as the executives of Anjie Real Estate, this condition is no problem, right?"

Wang Haoan nodded: "No problem." But the executives of Anjie Real Estate are not as well paid as Xiangjiang, and you should also be clear about this. However, if they do well, it is okay to reward some dividend rights in the future. ”

100 million, in fact, less than 20% of the equity, but after all, the other party still has to pay some connections and other relationships, in fact, Wang Haoan is the party that takes advantage, otherwise relying on him and Guo Jijie, investment is a problem, let alone business.

"Reasonable. So for the names of these eight malls......"

"We are the majority shareholder, so we are naturally called Anjie Commercial Building. Of course, if the Kwok Group wants naming rights, it can also be sold to you, and one naming right is 10 million. ”

Guo Jihua frowned, of course he wanted the naming rights, if he was named Guo's Group, it would have a good publicity effect for Guo's Group's attack on the mainland market.

But a shopping mall costs 10 million, and eight costs 80 million. If you expand in the future, will you have to pay for it?

"I'll go back and talk to the shareholders before making a decision. All commodities must be high-end boutiques, and the quality and brand must be guaranteed. ”

Wang Haoan nodded in agreement: "Of course, it is very reasonable." It's just that my brand and Jie Zai are also going to settle in, which is no problem, right?"

"Of course, there is no problem with pretty women, that Lehaha children's clothing can be positioned as high-end, Li Twist Sports is a top sports brand in the mainland, you can also join it, Anjie clothing forget it, that is a low-end brand, affecting the entire shopping mall. ”

A simple favor, of course Guo Jihua will not refuse, he also knows that there is absolutely no harm in having a good relationship with a young rich man in the mainland like Wang Haoan, but he can't ruin the business they cooperate with because of favors, and it is the signboard of the Guo Group that is smashed.

"We Anjie Clothing will open a mid-to-high-end flagship store in the mall, which is full of new boutique men's clothing, which will definitely not lower the grade of the mall, after all, we also have shares in the mall. Guo Jijie explained.

"Open a mid-to-high-end boutique men's clothing flagship store? Why not launch a new brand? Just like Pretty Lady and Feixue, it is still produced in one factory, and it is still affiliated with Anjie Holdings. ”

"The brand of Anjie clothing is synonymous with low-end clothing in first- and second-tier cities, and in third- and fourth-tier cities, it is barely considered mid-end, and it is the real middle-end clothing in rural areas. ”

"That means that no matter what you do, no matter what you do, you don't think it's a high-end product. Even if you have a fresher design, a higher price, and a better quality, the brand will drag down your sales. ”

Wang Haoan and Guo Jijie glanced at each other, did even Guo Jihua think so? Then they really have to prepare a new brand, which is a new brand to be re-promoted, and it seems that next year's advertising expenses will increase a lot.

"In fact, Guo's Group has sold a number of internationally renowned clothing brands, and the parent companies of many brands are not only engaged in high-end products, but they also started from the middle and low-end. ”

"But the profit margin of high-end products is higher, even if the sales volume is only one-tenth of that of the low-end and mid-range, the profit may be 20 percent higher. ”

"But the demand for high-end products, especially luxury goods, in the mainland market is too low, so my suggestion is that your product positioning should be between the mid-range and luxury, similar to the mid-to-high-end of the pretty woman. ”

"The brand management of luxury goods is very difficult, and it requires big-name designers, big-name models or artists, and the annual design and publicity expenses alone start at $100 million. ”

"The Kwok Group also has a little stake in Anjie Holdings, so I'm talking a little too much, don't mind. ”

How could Wang Haoan mind, he just needed more advice for him to choose from. He and Guo Jijie also considered launching a new brand, and now that they think about it, maybe this is indeed a better way.

It's just a new brand, what should it be called?