Chapter 365: Art Consultant Talks About Marketing

You're putting on a show for a bunch of stupid X's!

It's too vulgar to say this, even if we have this meaning in our words, we can't say it like that.

Besides, Wu Xiang actually didn't mean to discriminate against others, what he mainly wanted to express was that we should pay attention to the ways and means of communication.

Yes, this thing is very important, our culture is good, but if you get it too advanced, it may attract people's attention, but it will not necessarily make people want to know about your culture.

It's weird to know crooked nuts, they can say AWESOME for something they're curious, but they can say it casually, and they say it more times a day than FU-CK.

But what about the word?

They don't understand our culture, they still don't understand, at most they just don't know how to pretend to understand.

Was the opening ceremony of the '08 Olympics bad in history?

No, it's very good, it's very classic, and it can even be ashamed of later British people.

However, this classic, Wu Xiang knows, crooked nuts just saw a big show, a high-end show, a big show with great visual impact, as for our oriental culture, many people just think this is very AWESOME, but what about their understanding of our culture?

Only such a country can use so many people, right?

It's old, it's flavorful, it's atmospheric, but it seems that only such a country can use so many people, right?

Very beautiful, very oriental. It feels a lot like Japanese culture.

That's right, those foreigners are this brain, and they are often preconceived. They first saw something from Japan, and then they saw the original, and they still thought it was a copycat, right?

Don't think that foreigners have a strong ability to distinguish, the Western media, led by the US imperialist media, has been hacking us for many years, as long as these foreigners see us using so many actors, the first thing that comes to mind is 'poisonous vegetables' and 'power'.

What should I do? According to your Wu Xiang's meaning, it is all overthrown?

What kind of arguments are you talking about? The poems have all been changed?

Of course not, and besides, it's impossible, these things are all made by masters. Wu Xiang, which green onion are you?

However, Wu Xiang has a solution, yes, this guy came with a way.

Enhance Translations and Annotations!

This one. Do you need Wu Xiang to say this?

Wu Xiang brought. It's not an ordinary translation and annotation, the idea he put forward is not to translate and annotate at the opening ceremony, his method is to do this work in advance!

So how do you do it?

Wu Xiang gave an example, for example, this opening ceremony will be based on the story of Confucius, the story of Chinese characters, and ink paintings, so ...... Of course. This guy played a trick, he asked what the story was. Otherwise, the above things are highly confidential, and you Wu Xiang are not qualified to know, and he Wu Xiang doesn't want to be sliced yet.

Having said that, that's all our stories, so before the opening ceremony, we can make these stories into something that is easy for people to accept, put them on the Internet, and let foreigners browse them.

Of course, maybe there will be problems on the Internet, there may be obstacles set up abroad, or there may be no one to browse, then we have other ways.

That is to use traditional media, let's advertise!

Advertisement?

Wu Xiang gave a specific example, such as the story of Confucius, if it is his plan to do this advertisement, it is very simple, he will make a FLASH about Confucius, of course, this will not reveal the information of this program, and this FLASH should of course be more interesting, modern, and accurately translated in foreign languages, but the most important thing is where to broadcast it.

Where?

Times Square!

That's right, this is Wu Xiang's idea, we put this thing on the giant screen in Times Square, this sensational effect, can produce a domino effect, that is, as long as the advertisement appears, then there will be countless people because of curiosity and amazement, they will help us put this advertisement on the Internet.

A small variant of viral marketing, or rather, it's a viral variant of traditional marketing.

And this is just one Confucius, we can do this for other stories, such as Zhang Ruoxu's "Spring River Flower Moonlight Night", but there are also things that don't need to be done, such as the painting that runs through the entire opening ceremony......

When Wu Xiang said that he was using the Internet, the experts present felt that this trick was nothing, but when Wu Xiang said that he was using Times Square, it really calmed down everyone.

Too bold!

No one had ever thought of it before, never, and this method was completely feasible, and its effect should be very good, as Wu Xiang said, this is a shocking enough idea.

But can this ad break through the blockade of US imperialism?

Don't worry at all, really, Wu Xiang is very confident, because capitalism and capitalists have seen money, so what else is there to say?

What Wu Xiang said is actually nothing more than a marketing, to make a package for our excellent traditional culture, this step seems to be unimportant, but what we lacked before is this thing.

The aroma of wine is not afraid of deep alleys, even if it is a current art worker, their thinking is still at this stage.

Wu Xiang remembers that it was not until 2011 that a national image advertisement appeared in Times Square, and at that time, we realized the importance of packaging and marketing.

"The idea is very good, very novel, Director Wu's insights are very original, good, good ......" Yuan Weimin has never left, although he usually doesn't speak in this kind of meeting, but this time, Director Wu's idea is very good.

"It's good, but the cost is ......" Someone questioned a little, it's normal, everyone is not a fool.

"You don't have to worry about the cost, as long as you can achieve the best results. That's it. "Yuan Weimin is simply a stroke of the pen at this time, completely looking like a local tyrant, not bad for money!

In fact. Wu Xiang also understood, it is estimated that Yuan Weimin is not less angry with these artists, this time he is equivalent to what he introduced, and his ideas are equal to his credit, so this matter is estimated to be no problem.

Besides, this is a problem that can be solved with money. It's not a problem at all, we have the world's largest national finances behind us, what's so scary?

"That's how I see this ad ......"

"I see. Add something else......"

The tone of the meeting changed all of a sudden, and everyone began to discuss how to advertise and what to advertise. Or rather. How to package our Olympics better.

At this point, everyone seems to understand that no matter how good your culture is, your content is more colorful, you are the original, you have a long history, but if the audience doesn't understand it at all. If you don't know the source of those allusions, then no matter how good things are, they can't accept them.

And actually. In Wu Xiang's speech, which was like brainwashing, the people who were most shocked were actually Zhang Yimou and Chen Kaige.

Both of them actually take the international route, and they are also relatively successful, but they never thought that this crooked nut is so stupid...... What they thought was that their previous movies did not sell well internationally, entirely because the storytelling was too profound!

Zhang Yimou's most successful movie in the world should be "Hero", but in fact, the movie "Hero" has been criticized by many critics in China for being relatively empty, just focusing on action scenes and scenes.

Seeing no, this simply confirms Wu Xiang's statement even more.

The empty story and the visually striking picture are all guarantees of a big hit!

Zhang Yimou has already made a decision in his heart at this time, that is, his next movie must tell the story more generally, or more cliché.

Let's just play with the screen, we're good at this!

And Chen Kaige is completely different, what he thinks is that his fucking own movie lacks packaging!

The story we tell is no problem, but a bunch of foreign teases can't understand it, so our next movie must be well packaged and packaged......

To be honest, Wu Xiang made full preparations before coming, and he had memorized those accurate numbers in terms of IQ for a long time, but he didn't expect to meet Zhang Yimou and Chen Kaige, two big domestic directors, at the same time.

I really didn't expect it, because these two people have not appeared together on the same occasion in recent years.

Zhang Yimou and Chen Kaige are both famous directors of the 78-level golden generation of the Film Academy, and they are also representatives of the 'fifth generation of directors', but their backgrounds and growth trajectories are completely different.

It is said that the national teacher and his family also have some families, but unfortunately, this family has no effect on Zhang Yimou's growth, but it is a little hindered, it is said that his uncle is from the skinhead party, and he followed him to the treasure island.

Therefore, if you look at the growth trajectory of the national teacher, it is really a 'bitter hatred'.

Going to the countryside and being a worker, anyway, before entering the film school, it was really hard.

And Brother Chen Kai is completely different, Brother Chen Kai's family joined the army, and then he recovered and went to work in film printing, joining the army that year was the best way out, and this qiē actually had something to do with his father.

Chen Huaikai, a well-known director of the older generation in our country, has filmed very famous movies such as "Plain Battle" and "Song of Youth", and more importantly, before making the movie, people were wanted by the skinheads.

In that crazy era, Lao Tzu was a hero, so the trajectories of these two people's growth were different, which created their different personalities, but these two people still came together.

"Yellow Earth", this is Chen Kaige's first work, this work has won him a lot of awards, and the cinematography of this movie is Zhang Yimou!

In fact, the two people have been in a cooperative relationship from the beginning, and the cooperation is quite good, not only "Yellow Earth", but also "Forced Takeoff", and "The Big Military Parade", these movies are all works of two people's cooperation, although the latter two movies are almost impossible to see now, but this can only show that the relationship between the two people was quite good at the beginning.

Wu Xiang also heard from the former teacher of the film school that Zhang Yimou and Chen Kaige would play basketball together when they had nothing to do.

In other words, this is obviously a pair of good friends!

But what about now?

Even if Brother Chen Kai doesn't want to admit it, Zhang Yimou has surpassed him in many places, not to mention movies, just this time for the Olympics, Zhang Yimou is the chief director, and Brother Chen Kai is just an art consultant.

Although, the hat of a consultant is quite big, but the director is the profession of others.

Originally, this guy was just my photographer, okay?

Originally, this guy used to listen to me, okay?

But why now, this guy's box office is higher than mine, and the awards are not less than mine?

Well, these are actually Wu Xiang, who lives the belly of a gentleman with the heart of a villain, but is the inner monologue of Director Chen Da that he simulated right?

Then only Director Chen Da himself knows. (To be continued......)

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