Chapter 364: Plain and easy to understand is the king, look at how Wu Xiang brainwashes the experts!

How can your own movies be accepted by the whole world?

Wu Xiang felt that he couldn't say it, this was because we knew how to market and promote online, which was the result of flickering.

That's just too ...... to put it that It will make these people feel that they are not telling the truth.

That's right, the people in front of them are not fools, they are all elites for a while, and they will definitely not believe the nonsense answer given by Wu Xiang.

Moreover, when speaking here, it is like being formal, very formal, and not joking.

But fortunately, Wu Xiang came prepared.

"Okay, then I'll talk about that, actually, I don't have any special experience, that's it...... I'll still use the movie as an example to say, "Teachers, what do you think?"

This is really a group of seniors, Wu Xiang is of course very polite when he says this, and many people are much more comfortable in their hearts.

"Absolutely. ”

"No problem. ”

To tell the truth, these people here, if you talk about fame, there are not many stronger than Wu Xiang, if you talk about strength, then Wu Xiang is absolutely NO.1, but, you have to give face to these people, who are engaged in art, everyone has a sense of superiority as an artist in their hearts, so, in order to explain the reason well, in order to blush and have a thick neck, let's give you a step forward and give you a high hat to wear.

"Alright, I'll get started. Wu Xiang smiled slightly, the first step has been completed, so next, he is ready to give a lecture to these guys.

"First of all, in terms of cinema. We should know one thing, that is, art films are not as good at the box office as commercial blockbusters, everyone agrees on that, right?"

"Agreed. ”

"Yes! That's it. ”

Faced with such a simple question as Wu Xiang. Everyone present felt that it was too pediatric.

But Wu Xiang continued: "Since in terms of box office, commercial blockbusters are higher than art films, and they are much higher, so that is to say, the public is more accepting of commercial blockbusters, that is, there are more people watching commercial blockbusters." I'm sure everyone understands that. So I want to ask you, why? Why is that?"

That's right, why!

These three words. For us Chinese, it is actually very rare to ask. It has nothing to do with curiosity, or the desire to explore science. We Chinese ask less. In fact, because of one thing, because we Chinese are believers in pragmatism.

For example, a theorem, since it is a theorem, then we can use it, why do we have to know why?

Do you know how difficult it is to prove a theorem?

Even if you know the reason for this theorem, what is the use?

Can I get extra points on the exam?

Not only can you not add points, but you don't take the test at all!

So. In many cases, ask for a why. That's stupid, at least in front of us who are pragmatists of faith!

None of you here are stupid people.

"The production cost of commercial blockbusters is big, and the picture is better. ”

"The visual impact, the shock of the sound effects, this aspect of art films is not good. Although the plot of the commercial blockbuster is almost good, it is really better. ”

"Publicity, distribution, film scheduling or something, these commercial blockbusters are too cheap, right?"

There are different opinions, and there are various reasons, but none of them are the answer in Wu Xiang's heart.

The scene was a little chaotic, Wu Xiang signaled first, he was about to speak, he was about to say the answer, I saw him smile and said: "All the seniors, teachers, what they said is right, they are all reasonable." ”

Don't underestimate this sentence, this is a very powerful speaking skill. None of what these people said before was Wu Xiang's answer, but Wu Xiang was affirming what they said, and it was important to know this affirmation, because it was a key step for these people to accept their ideas.

What the other party says, even if it is very unreasonable, but if you immediately deny the other person, then the result of this conversation is either a big quarrel or a combination of fists and kicks.

Wu Xiang didn't come to fight, he wanted to explain the reason to these people, of course, you said that he wanted to brainwash these people.

"However, there are some things that the seniors did not say. I'm sure you should be able to feel it, but you haven't seen it too thoroughly. What I actually want to say is that there is a bit of a problem with the direction of everyone's understanding. ”

"The direction of understanding?"

"In what direction?"

The people here are all experts, and they just think that Wu Xiang is playing tricks now.

Wu Xiang smiled slightly, and then said in a very friendly voice: "You have been paying attention to the movie, but you haven't paid attention to it, the person who watched the movie." ”

"Moviegoers?"

"What's wrong with people?"

"It's a human problem!" Wu Xiang suddenly aggravated his tone at this time, "We all know that American commercial blockbusters sell well, but are the plots of those commercial blockbusters good? Obviously, I don't need to say that everyone understands that even if the films we introduce every year are carefully selected, their plots are actually nothing mysterious except for twists and turns, they are all very simple and straightforward things, at least they are not as good as detective novels." And everyone thinks that their pictures are good and have a strong visual impact, which is true, but in fact, it is precisely because of such a straightforward plot and the visual impact that they have led to a big hit at the box office and made more people enter the cinema!"

"......" After Wu Xiang finished speaking, these experts present were a little hairy.

Even if it is a national teacher like Zhang Yimou, even if it is a big director like Chen Kaige, they can't help but look thoughtful at this time.

Push it all the more!

Wu Xiang stood up and slowly made it in front of a whiteboard, which is something that will be available in a meeting, he picked up a pen and drew a big circle on it.

"I believe what I just said, everyone should understand something. Let's see. Wu Xiang pointed to this big circle. "This big circle. It's our audience, the European and American audience, so how many people in these audiences can understand the complex plot?"

Wu Xiang drew a small circle in this big circle. A tiny, tiny, tiny little circle.

"That's all!"

"......" This circle is too small, right?

"Don't be surprised, it's true. According to authoritative statistics, do you know what the average IQ in the world is?"

"......" is basically shaking his head, and no one knows.

Wu Xiang wrote a few more numbers on this whiteboard, "105, 100." 87,67。 Then he said, "105 on our side, 100 for Europeans." Southeast Asia and Indians are 87, while Sub-Saharan Africa is 67. This is divided according to race, if it is divided according to the country, everyone remembers that there are many, many foreign populations in European and American countries. So their average is actually not very high. Now do you understand?"

This is an average, based on a large population, and even a little difference in this value is a huge difference. All of you here are elites, and they can fully understand what a big gap this is.

Then Wu Xiang wrote a few more numbers, "1416CC, 1367CC." 1282CC。 Then he said, "This is the number of brain volumes, congratulations." We have the highest brain volume. ”

"Hahaha......" Many people were amused, and a sense of intellectual superiority arose.

Wu Xiang then talked about the source of his own number, which was not made up by himself, it was really a statistics and test done by other experts, and it was made up in 2006, or by a British scholar.

Of course, after this number jù came out, many people felt that it was wrong.

Say, since the IQ of Europeans is not as high as that of Asians, why are Europeans more creative?

The scholar explained that it was because of the Asian personality, which is more conventional.

In fact, this is exactly a question and answer that exposes IQ.

Because what they mentioned about the creation of zào is nothing more than what has happened in the last few hundred years, what if we extend the time and look at it a little longer, in terms of millennia?

So, who has the stronger creative power?

Obviously, we have a greater sense of superiority in intelligence.

Of course, Wu Xiang will not say these things later, and there is no need.

"Xiao Wu, are you going to tell us about the race issue?" At this time, Brother Chen Kai spoke, his tone changed a little, and he was no longer the kind of care he had for Wu Xiang before.

"Of course not. Wu Xiang didn't care, he said with a smile: "What I want to say is actually very simple, that is, don't think how smart the crooked nuts are, don't think that the things they see are high-end and high-grade, don't think that they will be the same as we think, because those guys may just be stupid, what we can understand, they may not be able to understand, that's all!"

The words of "......" are a bit ruthless, if there are foreigners in this meeting, then it is impossible to say that there will be an argument or a fight.

"Then what do you mean, what do you mean?" Zhang Yimou suddenly said a word, there was nothing special in his tone, as if he felt that Wu Xiang was going to say something different.

"It's very simple!" Wu Xiang smiled, "What I mean is that if you want your movie, or our opening and closing ceremonies, to be accepted by the majority of crooked nuts, then you must pay attention to one thing, don't make this opening and closing ceremony so mysterious, don't make it too profound, easy to understand, this is the most important thing." Of course, I'm sure all of you here are experts in terms of visual impact and sound, and you know that if you want to shock the audience, I don't need to say anything at all. However, if we want more people to accept what we want to express, we must make it easy to understand!"

Can something straightforward and simple be accepted by more people?

Wu Xiang's words were like a bomb, and the surging shock wave almost subverted the three views of all the experts present! (To be continued......

PS: Thank you chen111 and Phantom Lang Caihuan, thank you very much, thank you for the monthly pass, the black car is very much needed!

I saw an anecdote that said that there was too much open defecation on Mount Fuji, which was too disgusting, so the book failed to apply for the World Heritage Site, and the United Nations asked for rectification. Speaking of the roots, it is because of the shortage of toilets in Mt. Fuji, but the black car must be hehe, what about the good suzhì?

It seems that what bullshit is su zhì, you need hardware to maintain it, the so-called food and clothing only know what to do, the ancients are honest and do not deceive me......