"Andy, there is something wrong with the production of Anjie Company, you can deal with it. ”

Guo Jijie went to help prepare Baihui Trading Company, and Anjie Company had something to do, so he could only find Wang Haoan.

Wang Haoan hadn't managed Anjie for a long time, so he came to the Beijing branch and held a regular meeting.

"Mr. Wang, in the third quarter, our sales increased by 17% again, and it is expected that the profit in the second half of this year will increase by 10%, and the overall profit this year will increase by 12% compared with last year......"

"Wait a minute. Wang Haoan interrupted his subordinates' reports: "In the first half of the year, I remember that our sales increased very well, exceeding 15 percent, why did the growth decline in the second half of the year?

No, the winter down jacket is more profitable, this spring began to study knitwear, the autumn will definitely be on the new product, sales should increase again, plus the number of stores increased, at the beginning of the year is expected to be more than 15% of the annual sales and profit growth, according to the first half of the year, it should be higher, what is the problem?

"Mr. Wang, it's not that the autumn and winter clothes are not easy to sell, it's our summer clothes, the backlog is too much, especially the half-sleeved, we are too optimistic about the sales estimate, overcapacity, and now the warehouse has piled up a bunch of products, and intends to sell the stop loss at a discount in the winter. ”

Optimistic estimates of sales are the reason why many companies are failing. If you can't sell it when you produce it, you can sell it at a discount, and it will also affect the brand value, and there will be many people who buy out-of-season clothing this year and don't need to buy it next year.

If some summer clothes are sold on sale in the South this autumn and winter, sales are bound to suffer next summer. But if you don't buy it, it will be piled up in the warehouse, not to mention occupying the warehouse, and it is easy to have problems with storage.

Take it out next year, and if it gets damp or has some other problems, the loss will be even greater.

"You just said that the main thing left is the half-sleeve, right, there are those styles, bring them to me and take a look. ”

After a while, someone brought over a pile of clothes, Wang Haoan looked through it and divided it into two piles.

"This kind of half-sleeved shirt, there is no need to sell it at a discount, and the style will not be too innovative, and it will be the same if you keep it for next year, anyway, there are not many of them. Or tell Mr. Guo to let him sell it to Xiangjiang. These round-necked half-sleeved, roll-neck shirts half-sleeved, we changed a little bit, and they are new, just right for the current season. ”

"Mr. Wang, change clothes? If you remove the sleeves and sew the long sleeves again, not to mention the extremely low efficiency, the removed half sleeves may not be able to be used next year, and can only be thrown to those small factories at a low price, which is similar to selling at a discount. ”

"What's more, our workers can still produce long sleeves when they are sold at a discount, and changing clothes is actually a loss than a discount. ”

"When did I say I was going to take my sleeves off?" Wang Haoan asked rhetorically.

"Ah, if you don't dismantle it, how can you change it if you don't dismantle it?" Everyone was stunned, you are a half-sleeved, can you become a long-sleeved without changing?

"Isn't it okay to pick up a sleeve?"

Wang Haoan saw that the others still didn't understand, and continued: "Look, this is a long-sleeved T-shirt, which is more close-fitting, and this is a short-sleeved shirt, which is looser. ”

Wang Haoan casually pointed to a person, and the man took his clothes and walked to the corner with an embarrassed face, but there was a lady in the house. Soon, he put on two clothes and walked back.

"The half-sleeve is outside, who told you to wear the half-sleeve inside, change it!" Wang Haoan was not angry, couldn't he see the clothes in his pockets?

When the young man changed the order according to Wang Haoan's request, the others took a look and it seemed to be good.

"You can look down and look at your sleeve. Although the weather outside may be a little cold, many people like to roll up their sleeves, one is that the cuffs are loose and easy to rub against something, and the other is that the temperature in the house is actually a bit hot. ”

"It's like when it's a little colder, a lot of people like to wear a sweater with a chopped sleeve, but they don't like the sleeves to be too thick here, which makes it difficult for them to move their hands. ”

So this kind of half-sleeved sleeve and long-sleeved wearing is already common in many areas. But now in this season, it is enough to wear long sleeves, and half sleeves with long sleeves are a little hot, and this way of wearing also requires the inside to be more close, otherwise it will look very nesty. ”

"But is there no workaround for this popular way to wear it? Of course there is, and that is stitching, and we can just stitch a long sleeve on it. ”

"In this way, when you put on your sleeves here, from the outside, it looks like you are wearing two pieces, but in fact it is still one, but it gives people a different visual impact. ”

Someone immediately raised a different opinion: "Mr. Wang, will this be uncomfortable? Speaking of visual impact, I don't see it. ”

Wang Haoan glared at the designer, and others also looked at the designer, when Mr. Wang spoke, you dare to refute?

"I ask you, what color is this half-sleeve?"

"White. ”

"So here with the green sleeves, does this color contrast have a visual impact? Did I tell you that you should pay attention to the color matching of clothing? Who do you learn from about design, you don't understand this simple truth?"

"Also, who said that the splicing place would be uncomfortable, what kind of material we have, it is very soft, and it doesn't matter if it is thick. The important thing is to get rid of all the half-sleeves that are out of season, and that's what we're trying to do. ”

"How many times have you said that the ultimate purpose of design is to sell, and the purpose of sales is naturally to make money.

"I think it's doable, it's very new, and we can lead the way again. The organic spirit immediately said loudly.

"I also think it's good that our products don't need to be discounted, the price of new products can be higher, and we can earn more. ”

"Mr. Wang is really a genius idea, and we are ashamed of ourselves. ”

Listening to everyone's sycophants, Wang Haoan is very useful. In previous lives, this kind of clothes with panelled sleeves were all too common, and they were worn both at home and abroad, and it is said that they were inspired by the two-piece set together.

"Eh~~ Don't say that, I thought of it by chance. We must think differently to see how other people's clothes are matched, how to look better, more popular, and increase product sales. ”

"I didn't say a little bit of change, and it's the new model. It's not that you can't think of it, it's just that your thinking is solidified. Okay, let's do as I say, turn these out-of-season clothes into new models and sell them, and this time our profit growth won't be so bad, right?"

"Mr. Wang, with this method, I guarantee that the overall profit growth this year will not be less than 15%, and I will definitely be able to complete the target set at the beginning of the year, and even have a great chance to surpass this goal!"

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