Chapter 822: Begin to take off
"Mr. Zou, this is the first quarter of the national automobile production and sales statistics, the total output is the first Modu Automobile, the second Beijing Automobile, the third in one gas, and the top three models in sales are Geely - Rainbow, Beijing - Challenger and Geely - Sunshine. ”
"Wait a minute, what did you just say, two of the top three single-model sales are Jili, and the other is the challenger of Beijing? What about our products?
Why, they Changan Automobile is also one of the four major car companies in China, although because of geographical reasons, there are not many car companies that cooperate, but they originally had a large output.
What's more, they have also introduced Sanling's engine and gearbox technology, which has already gained the upper hand at the source, so there will be no problem with this sales statistics, right?
He snatched the report and opened it himself.
Jili Rainbow has the advantage of the taxi market, with monthly sales of more than 10,000 vehicles, he can understand, the Beijing Challenger is purchased by the Ministry ~~~ team with the police ~~ inspection department, and the high sales volume is also acceptable, why does the Jili Sunshine sell so well, the monthly sales volume exceeds 8,000 units, and it can reach 100,000 units a year?
Among the top ten model sales, the tenth is Geely Surpass, with monthly sales of more than 6,000 units, and annual sales of more than 70,000 units.
Originally, everyone thought that the increase in the production capacity of Jili Automobile to 400,000 units this year would become a joke in the industry. There are a total of four models, and the brand awareness is not as good as those foreign car companies, where does the confidence come from to sell 400,000 units a year?
Although it is said that Jili Automobile has a certain export channel, how much can it be sold, 10,000 units a year is too much, right?
They have evaluated Jili Automobile in their hearts, thinking that even if the development is good, the annual sales of Jili Automobile will be about 300,000 units, and this time it must be overcapacity, especially the Geely is not selling well along the way.
The exterior looks a little more beautiful than the small face, but the body is too long and not atmospheric at all. The interior is very luxurious, but so what, the big bosses all ride in small cars, not Mercedes-Benz BMW, but also Audi or Crazy Field, how can they buy this car.
Private cars will not buy this kind of model, there is a lot of space, but it is occupied by seats or something, and they even feel that this is a doomed model, at least for a few years, there will be no sales.
But the current data tells him that the sales of Jili Automobile in the first quarter are close to 90,000 units, and there are still three quarters, and if the sales can continue to increase, the sales of 400,000 units a year are not a problem.
"Why are the sales of Geely cars so good, is it because of their good advertising?"
They absolutely do not admit that Geely's car is better, and the introduction of European and American technology will not be as good as Geely's purely domestic one?
As for the sales channels, they must be better, Jili has only been developing for a few years, where are there so many sellers.
"Mr. Zou, I don't know about this, I'll find someone to investigate. The secretary bowed his head and walked away quickly.
At this time, the CEOs of many car companies are looking at the sales statistics of the first quarter, and they don't quite understand why Geely Auto is so popular.
TV commercials, they also did it, the sales channel is established by the joint venture foreign company itself, it has been developed for many years, and it is definitely better than Geely's.
In terms of performance parameters, price, etc., they didn't see how much advantage Geely had, why was it so easy to sell?
Everyone has questions, but Li Dafu is celebrating with the people of Jili Company, and the goal in the first quarter has been exceeded.
This is not like last year, there are so many purchases related to Wang Haoan, so that they can get so many orders without effort.
This year's sales channels are all self-developed, and the main one is retail.
"Lao Xue, you are in charge of sales, and you are also taking care of the sales channels of our Geely Automobile, and now the sales situation is so good, you have contributed a lot. Come, I honor you. Li Dafu held his wine glass.
"Lao Li, you are praising the wrong person, the sales are good, because the publicity is good, the quality of the car is good, this credit is not mine, it is Lao Lu's. Mr. Xue said so, but he still clinked glasses with Li Dafu and did it.
Mr. Lu waved his hand: "The quality of the car is good, it is because the design is good, and it has nothing to do with production." All of them are mechanical equipment manufacturing, automated production lines, and the error is naturally small. ”
"Speaking of which, it is the good management of Mr. Li that can make the company have such a good development. ”
"I said let's stop praising each other, it's not like we'll share it together if we make money. It's a pity that Mr. Wang is not here, he is the first credit, those propaganda methods are not only money-saving but also have a good effect. ”
"You see, there are a lot of people driving our Geely cars on the street, although they can't be compared with Volkswagen and Crazy Fields, but with the elimination of some cars, our sales have increased, and it is not necessarily who has a higher brand ownership in the future. ”
Li Dafu took advantage of the spirit of alcohol to let out a bold statement: Why can't a private car company become the number one in the industry? Aren't all those big foreign car companies private?
At the beginning, Huaxia did not allow private cars, and the Great Wall Company was a public-private partnership, and they were the first purely private car company, and they were representatives, so they must set an example.
He not only wants to represent China's private car companies, but also China's car companies.
"You know, we have two cars in the first quarter of the sales are the top three in China, what do the bosses of those other car companies think? They will definitely not be convinced, and some will question this sales statistics, but more in research, study why we can sell so well. ”
"But there are many ways they can't learn. Can they advertise at gas stations? Can they advertise in supermarkets? Can they have those online ads? Can they write those advertorials?"
"What's more, our sales channels are developing the fastest, and the number of sales stores in the first quarter is the first in the country, I don't just want to be the first in the first quarter, I want to be the first in the whole year.
In the future, I will make the sales stores and 4S stores of Jili Automobile the largest number of domestic peers, so that every county has our brand stores. ”
"The design of our models, whether it is the exterior design or the interior decoration, including the electronic entertainment system, is the best in the country, and those design concepts alone are several years ahead of them. ”
"And our TV commercials, the close-ups, the slogans, are they comparable? Consumers like our cars, and they can't help it. ”
"The most fundamental reason is because the major shareholder of our company is Huaan Company, which is Wang Haoan's company. With this, Jili Company is the fundamental reason for take-off!"