Hearing Zhang Zikang's words, Wang Haoan didn't feel much surprised, and it was the same before he was reborn, some popular models will always be imitated by many families.

What's more, the process of jeans is not complicated, it is very simple to imitate, there is no patent protection, and some small factories can also produce it.

However, it is not surprising that this appears in the south, where the distribution volume of AnJie Company is not large, and many agents' stores have not yet been established, relying on some counters to do sales.

But this appeared in Bingcheng and appeared in the base camp of Anjie Company, which is a problem.

……

"What are you talking about? There are counterfeit jeans in Bingcheng?!" Guo Jijie stood up suddenly.

"It's imitation, not fake. Others have not posted our trademarks, the style is similar, this can't be suened. ”

The reason why the appearance of many products will have to be patented in the future is because many people instinctively think that it is a certain product of a certain company when they see the appearance.

And many things are actually relatively vague in law, not only in China, but also abroad, it looks like it, it doesn't mean that it is exactly the same.

If the lawsuit is protracted, not to mention, the final compensation will not be much, it is completely thankless.

"That's not going to work. We are in a critical period of expansion, how can we let them snatch our market, the market is opened by us! Where did we find it, and how many are there?" Guo Jijie's face was very grim.

"At present, I found in three shopping malls, that is, some counters that sell pants, they sell denim clothes, denim vests, jeans, denim skirts, denim shorts, etc., as well as denim hats, denim bags, etc., which seem to be more abundant in products than ours. ”

People's creativity is endless, AnJie company has not made denim hats, bags or anything, others have already done it first, can you say that it is counterfeited by others?

"Those three malls don't have our stores?"

"There are so many shopping malls in Bingcheng, we occupy the largest and best shopping malls, but there are also some small shopping malls, our stores are not stationed, and others have taken the lead. ”

There are not many big shopping malls in Bingcheng at this time, but there are many small shopping malls. Large shopping malls generally belong to the city, some are joint ventures, and many belong to the district or even community streets.

The geographical location of those small shopping malls is very average, and they do not belong directly to the city, so when the city helped solve the store, it was not taken into account.

Now it is these shopping malls that have appeared with denim series products and lower prices, which will have a big impact on Anjie.

"We still have a lot of liquidity, so let's just continue to open stores in other shopping malls in Bingcheng, we can't let those people occupy our market, Bingcheng is our base camp!" Guo Jijie thought about it and said.

"Of course it's okay, but how much is appropriate? Do you remember that we deduced at the beginning that there will definitely be imitations and followers of this, you can't prevent it, you want to monopolize the ice city market, it's impossible!"

Unless you can monopolize the fabric market for denim and let others have no fabric, as long as others can buy the fabric, whatever you can do is a new design? This is not a high-tech product, there is no legal protection, how can you monopolize it?

Besides, the law does not protect monopolies, even if you have the only patent, it can only protect you for one or two decades.

Jeans were not invented by their Anjie company, but they took the lead in advertising and made this popular in Bingcheng.

"Where they open, we will open it, there are no garment factories larger than us in Bingcheng and even Longjiang and neighboring provinces, and they can be stoned to death if they throw money!" Guo Jijie said viciously.

"That's right, throwing money can kill them, but have you ever thought about it, they may be small workshops? More than a dozen people, more than a dozen sewing machines, and the output of no more than 100 pieces a day, even if they lose money, how much can they lose?"

"We are now establishing a brand, running to compete with them in small shopping malls, isn't it directly lowering our grade? Don't forget the strategy we discussed when we set the price, the price is in the middle, and then take the high-end boutique route after occupying the market, and now we want to take the low-end route of price competition?"

First-class enterprises set standards, second-class enterprises focus on brands, third-class enterprises sell services, and fourth-class enterprises fight prices.

Of course, the fourth-class enterprises can also develop into first-class enterprises, the most typical in the previous life is the microwave oven market boss Galanz, from the price war to seize the market, under the premise of ensuring quality, slowly started the brand, and finally formulated the standard, become the industry leader.

But that's because when Galanz developed, others had already developed, and they were in a weak position. And now AnJie Company is not weak, there is no need to lower its own compulsion and play a price war with them.

Just like the fruit mobile phone in the future, the price is high, and although the sales volume has been ranked outside the top three all year round, the profit has always been the highest, and the die-hard fans are also the most.

"Then what do you say, can we still watch like this?" Guo Jijie was a little angry.

He also understood what Wang Hao'an's words meant, if there was a price war, Bingcheng would be able to win, but what about the entire Huaxia market? They didn't have that much money, and even if they won temporarily, they would have a resurgence after a while, would they be able to have another price war?

Keep hitting the price, their profits will be extremely low, or even lose money, after a long time, it is not good for their Anjie company to collapse first.

"You know what happens when someone imitates our product, and the first reaction is that they feel like they're stealing our market. But have you ever thought about it, if they don't imitate, there will be others who imitate, and we can never prohibit this. ”

"Since this is always going to appear, why don't we just open the grade? Define them as low-end products, and ours become brand-name products, which is of great benefit to the establishment of our brand. ”

There is contrast, it is easier to succeed. If my product is better and more liked by consumers, then it will naturally occupy more market share and get more profits.

"But what can we do to open the grade? Ordinary consumers don't care if they wear our brand or not, they only look at the appearance. ”

The quality of jeans will not be too different, so when there is no standard and the brand is not erected, price war or advertising is the best way to compete.

But he remembered that Wang Haoan said that he would advertise in the national media early next year, and this year's advertising budget has been almost spent, do you want to add it?

"Do you remember, our products have always had a leather logo on the waistband? Now no one pays attention to our brand, but when our ads are put out and people recognize our brand, we will be separated from other products. ”

"For now, my advice is to leave it alone, let them produce, let them scale, and help us expand the reach of our denim collection. When we advertise, people will no longer reject denim, and at that time, we will play the brand banner again, and no one can compete with us!"