Today is Christmas, well, a Western holiday, which has not yet risen in the country, and there are no high-priced gimmicks such as peace fruits.

Wang Haoan didn't like Western festivals either, but the reason why many young people liked them in his previous life was, of course, for a purpose. Women, for gifts, men, for the indescribable.

Originally, Wang Haoan planned to go home to watch a movie with Jiang Yurou, but a phone call disrupted his plan.

"What do you say? Their ham sausages really smell smoky? I see. Tell our dealers and don't spread rumors. ”

The reshuffle of the ham and sausage industry in the previous life still happened. In fact, the biggest fault in this incident was not the welder who operated the welding in violation of regulations, but the leader who decided to continue to use the burned pork.

In the freezing workshop of Chundu ham sausage, a welder operated electric welding in violation of regulations, resulting in a fire. The flames caused a lot of smoke, and although they were quickly extinguished, some of the pigs in the freezer were burned by the smoke.

Can you eat this kind of pork? Yes, but the taste is not good, and it is not suitable for making ham sausages. Those factory leaders felt that throwing them all away would cost more than 40 million yuan, which was too expensive.

They ordered the use of this pork to continue the production of ham sausages, thinking that this would be fine, but they failed to suppress the smoky taste and make people eat it in one bite.

At this time, I don't know who first spread a rumor, saying that Chundu and the crematorium were jointly operated, and this statement spread quickly.

Some people say that it is Chundu's competitor who spreads the news, and Shuanghui, who is also the overlord of Huaxia meat food in the future, and they are in the same Nanhe, so that they can grab Chundu's dealers.

Some people say that it was spread by other people, because at this time cremation was being implemented in China, and many people in many places were accustomed to burial, believing that cremation would ruin the mind and make the dead suffer another sin, especially some old people.

Spreading this rumor will stop cremation, and I heard that you have made our corpses into ham sausages!

There is no conclusive conclusion on how it spread, but the news broke out so fast that it is absolutely impossible to say that no one is obstructing it.

Chundu was trying to find a way to do public relations at this time, and they contacted CCTV, hoping that the focus interview could publish a program to report this incident, so that a factory leader could take the blame and eliminate the impact of this incident.

But Wang Haoan knows that this matter is definitely not easy. Someone is getting in the way, and you explain it to others who don't believe it. Anyway, your pork has been burned by the fire, and it is not fresh!

If Wang Haoan is in charge and this happens, then this batch of raw meat will be made into bacon ham sausage, even if this product is not popular and unsalable, the negative impact on the brand can be minimized, and even many people like to try it, maybe this product can still sell well.

It seems that those leaders are trying to save the loss of raw meat worth 40 million, but they directly killed Chundu, a ham sausage brand with a market share of more than 90 percent!

In the past, Chundu's profit in a quarter was more than 40 million, and those leaders were completely short-sighted, and they also miscalculated the impact of this incident.

In the previous life, Shuanghui did rise after the accident of Chundu, and even poached a lot of technical and management talents of Chundu in the future.

In the past, Chundu's salary level was among the top in the country, and a worker earned more than the leaders of many places. Chundu is not only a high salary, many expenses are also unreasonable, but under the high profits, these are not a thing, just like the establishment of treasure at this time, can be spent and earned, products are in short supply, dealers are queuing at the door, with checks, cash purchases.

Suddenly, the income is cut off, and the dealer asks for a return, because the retailer also asks for it, and you have a problem with the quality. This made Chundu's capital chain suddenly broken, and a large amount of capital subsidies were needed.

It is said that with Chundu's profitability, let alone compensation of tens of millions, even if you take out 100 million to invest in it, it is very cost-effective, but the bad is bad on this rumor.

The loss of brand reputation is not tens of millions that can be saved, everyone no longer believes that Chundu's ham sausage is a product with both delicious and quality, and the dealer has switched to the arms of other brands, and the indirect loss of Chundu is at least hundreds of millions.

If the Chundu brand is handed over to Wang Haoan at this time, then he is sure that the brand image will be reversed, although it cannot reach 90% of the market share at its peak, but it is no problem to continue to become the industry leader and occupy more than 50% of the market.

For example, at this time, the introduction of fish-flavored ham sausages, the introduction of crispy sausages, etc., and at the same time, the media was used to attack and attack by casually catching rumors, and replacing all the previous corporate leaders.

At the same time, make some compensation gestures, anyone who buys unqualified Chundu ham sausages can come to receive double compensation, and then make this news to create the image of a conscientious enterprise.

A multi-pronged approach may cost hundreds of millions of dollars, but with the sales of Chundu ham sausages, you can earn it back in a year, but now, Chundu's explanation to dealers is that the quality of the products is no problem, and those ham sausages can be eaten, safe and healthy.

It's no wonder that some dealers took the initiative to leave Chundu, planning to purchase ham sausages from Manhan Food, anyway, they sell everything they sell, before because Chundu has regulations, you can't sell other brands of ham sausages, and now you Chundu is finished, what do dealers care about?

Wang Haoan immediately called Hu Dajun again: "Our pork ham sausage production capacity should not be increased, I know that the largest brand has been greatly negatively affected, but it affects the entire industry, at least this year, the sales of ham sausage will plummet, our share will increase, but the sales may not increase much." ”

"Isn't the research and development of fish sausages completed, and we are ready to launch this product. Also, how about the development of the intestine that is a little the surface and a little crispy to eat? Speed up, this can become our main product. ”

"It's hard to get rid of the smell of beef and mutton, isn't it, isn't there no problem with chicken, and this one will also be produced. Rest assured, the advertising will cooperate, and the advertising film will make some adjustments and will include all ham sausage products. ”

"The old rule is that if the dealer is willing to sign an exclusive supply contract, then sign it and give them more favorable terms. It doesn't matter if you don't want to, it's about to be the year of our Manchurian food explosion!"

In his previous life, next year was called the cold winter of ham sausage, but Wang Haoan wanted to prove that he could chisel through the ice!