When Wei Yingzhou was about to put down the crisp noodles, he saw that there was a big word "award" on the bag, which was very eye-catching, and there was still an award for this thing?

He took a closer look, and it was printed that the prize could be claimed directly from the retailer, which made his heart sink even more. Inside the bag, a card was turned out and scratched open, with the words "Prize Bag" written on it.

Is the winning rate really so high? It says that the comprehensive winning rate is 20 percent, such a big deal, Manhan Food is going to push this product.

"How much does this retail cost?"

"Pentagon. ”

Wei Yingzhou looked at the weight of the dough, twenty-five grams, then the production cost may be less than two cents, and the price of this product is so cheap, it will inevitably sell very hot.

"By the way, there is also a large package, the retail price is one piece, and the weight I have also seen, it is fifty-eight grams. ”

The retail price is a piece, and the cost is only four cents, and after removing the profits to dealers and retailers, a bag can earn at least more than two cents, which is more than bagged instant noodles!

"Do you think this product will sell well?" asked Wei Yingzhou.

"I ate a piece and it tasted really good. Some people like to eat instant noodles dry, and this one is crispier and more fragrant than ordinary instant noodle cakes. I can't guarantee anything else, but for the little ones, they will definitely like it very much, and they can afford it. However, this one is not advertised, and it will not be too popular if it only relies on dealers. ”

Nowadays, the income of mainlanders is getting higher and higher, and there are restrictions on family planning, and many families will bring pocket money to their children and buy snacks and ice cream for their children.

The retail price is five cents, and many children with money in their pockets can afford to consume it, and with such a fragrant taste, it should be popular.

"Who said they wouldn't advertise? Have you forgotten that this year, Manhan Food took several prime-time advertisements at the advertising bidding meeting of CCTV, and I don't know how many other periods they bought, and they will definitely advertise this product. ”

"Advertising, prize promotion, plus the strong promotion of their distributors, there are no other competitors, this product will bring no less than instant noodles to Manhan Food!"

Originally, Wei Yingzhou thought that they could compete with Manhan Food in terms of sales and profits this year, and they might even be slightly better in terms of sales, but now it seems that it is too difficult.

The other party relies on this product, the profit will be a big step ahead, with money, it is natural to do better promotion, and sales will also increase, which is a virtuous circle.

Next year, the dream of suppressing Manhan food in terms of business seems to be about to be shattered!

"Big brother, I think instead of us starting a biscuit business, we should also make this crispy noodle. Didn't they sell it for five cents and one piece, and if we sold it for seven cents and added a price gap, we would definitely be able to sell it. ”

Wei Yingzhou lowered his head and pondered, whether to get on the horse and simply noodles. If you have to purchase a new production line, or adjust the existing production line, especially if you have to study the flavor formula, then the research on biscuits will lag behind.

"Big brother, what are you still hesitating about. If others have it and we don't, then we will inevitably fall behind. If you think about it, if the same group also launches this product, or if other brands appear, it will be too late for us to do it. ”

"We can make biscuits whenever we want, and we have to purchase a new production line, and we can just adjust the existing production line. Anyway, our current production line capacity has expanded so much, and it is definitely possible to move two production volumes. ”

"You make me think. Make a phone call, ask the second and third children to come back, and also notify the representatives of the other two companies to come over, and we will have a meeting to study it. ”

……

Luo Zhixian, general manager of the same group in the mainland, looked at the company's report, and now the head office finally agreed to let him open a branch, not to expand the production capacity of instant noodles, but to produce a new kind of instant noodles, dry instant noodles.

This product was developed by the group at a huge cost of money, and it was thought that it could become another flagship product of the group, opening up sales channels and popularity in the mainland, and promoting their instant noodle sales.

Don't look at the fact that their instant noodles don't sell well in the mainland, but the cheap labor in the mainland has not been taxed in the past two years, which has saved a lot of production costs for the group, and has increased the group's share in Baodao and other markets in Southeast Asia a lot.

With production costs reduced and profit margins increased, there is money to do more advertising and promotion, increase sales, and increase overall profits.

Of course, they are also selling well because they have the largest retail channels in the Treasure Island, including their own same superstore, as well as the Carrot supermarket in France.

Not only in the Treasure Island area, but also in other parts of Southeast Asia, Carlot also has shares in the same group. The same group is the top retail and food company in Treasure Island, and no other company can shake the same position.

Mr. Gao, the chairman of the board of directors, is extremely capable, and in less than 30 years, he has created a huge same group, and every time the performance of the same group grows, it is under the leadership of Mr. Gao.

This time, Mr. Gao is also optimistic about this crispy noodle, and began to try to sell it in Baodao, which is very popular with children, so it will definitely become popular in the mainland.

After the Spring Festival next year, they plan to launch this crispy noodle and prepare a new flavor of instant noodles at the same time. They can become industry leaders on the island, and they can do the same in the mainland.

None of those enterprises in the mainland are stronger than them, and they even plan to open more supermarket chains in the mainland together with the Carrot Group to master the terminal retail channels.

If they can open all over the big cities like Treasure Island, then in terms of channels, no company will be able to compete with the same group, and it will be easy for their product sales to increase.

Dangdang~~

"Come in. ”

"Mr. Luo, someone made crispy noodles first and began to distribute goods nationwide. ”

Luo Zhixian was shocked: "Which company is it, the island country's Riqing Food?"

"No, it's Manchu and Han food in the mainland, and it's the company that produces good-tasting instant noodles. They have produced a crispy noodle branded as a baby squirrel with a barbecued flavor that is better than ours. ”

And they also carry out prize promotions, each bag has lottery tickets, the overall winning rate is 20%, and the grand prizes include color TVs, refrigerators, bicycles, etc. ”

Little squirrel? Prize promotion? How does this overlap with their branding plan? Could it be that someone inside them leaked the news?

Isn't that right, even if someone leaked their plan, Manhan Food shouldn't have produced products so quickly, could it be that this company had a plan?

But they have only been making instant noodles for half a year, why is it developing so rapidly, and their control over the market is so strong?