Shu Lihua contacted Wang Haoan again, and even came directly to Wang Haoan's office.

"Mr. Shu, didn't you make it very clear last time, the cooperation between us is no longer possible. Liangle Group wants to block the development of our Jianbao, but unfortunately, your shareholders and directors don't seem to have that much influence, and the retail group in the United States still purchased our products. ”

Shu Lihua's mental state at this time didn't look very good, not like when they met for the first time, when they were in high spirits.

"Mr. Wang, I came this time to change the way of cooperation, please listen to me. ”

"Didn't Mr. Wang like some domestic old soda brands very much, and he also bought Tianfu Cola in our hands, and acquired the big white pears in Bingcheng, and we still have a few old brands in our hands, and we plan to sell them to Jianjian Bao together. ”

Wang Haoan looked at Shu Lihua in surprise: "Why do you think we will buy those brands?"

Shu Lihua said frankly: "Jianbao is expanding rapidly, not only abroad, but also increasing the expansion of second- and third-tier cities and even rural markets in China, right?"

"The brands we have may not be very good in first-tier cities, but they are still very influential in the local area, and they can also help you expand into the rural market. ”

"It's not so much that you're buying a brand, it's that you're buying a channel. What's more, there are many foreign beverage groups, all of which are multi-brand strategies, and even many other types of companies are also multi-brand strategies. For example, Procter & Gamble, which makes daily chemicals, Ford, which makes cars, and so on. ”

"They are all leaders in the industry, and it is through the multi-brand strategy that they can become market leaders in multiple regions. ”

"Jianbao is the first in the mainland, but in Asia, it is far inferior to the enterprises in the island countries, and it is similar to our Baishi Cola. There is an old saying that when you build a treasure and expand outward, you must also protect the base camp, right?"

Wang Haoan raised his hand and interrupted Shu Lihua's complaint: "Stop." It looks like you're thinking about building a treasure for us, and I almost believe it, really. ”

"If you say that the multi-brand strategy is very good, then why doesn't Baishi Cola do it? Why do you sell it to us? I've never heard of it, and if you don't take it yourself, you give it to your competitors. ”

"That's right, before the establishment of treasure was to want to develop multiple brands, now it is a multi-brand, there is no need to continue to increase, at least for the time being. ”

"You may still have some valuable brands in your hands, but there are a lot of things involved, right? I heard that you are going to go to court with the local political axe, and you are in such a hurry to sell because the odds are not high, right?"

"Oh, not necessarily, even if you win, it doesn't seem to be a good thing for the reputation of Baishi Cola. Supposedly, you can put pressure on the local government axe through some other means, why, are you the one who is at fault?"

"Tsk, isn't Baishi Cola the world's top big company, how could it make such a mistake. In doing business, it is better to be sincere. ”

Shu Lihua didn't expect that before he finished speaking, he was educated by Wang Haoan in turn, is he here to be educated?

"Mr. Wang, we are really sincere, and the price is absolutely low. ”

"Mr. Shu, don't say it, since you came to me, then your president should have also found Brother Li Jingwei, was rejected, right?"

"Why do you think that the chairman has refused, and I am a small director who can influence the company's decision-making? I have something to do in a while, so I won't leave you for lunch, goodbye. ”

When the hell is an idiot, how can you wade into this troubled water at this time!

Speaking of which, Wang Haoan deliberately provoked this matter, in order to limit the aggressive development mode of these foreign businessmen in China.

Now it looks like it's still working well. Foreign businessmen are very good, but that depends on the attitude of the political axe, no company can really wrestle with the political axe, as strong as Microsoft, and it was not punished in the previous life.

It is not easy to establish Bao to directly limit the development of Liangle Group. If there is a price war, no one will be able to take advantage, and it will be the consumers who will benefit.

Jianbao finally opened up the price gap, how can it do the thing of price reduction promotion? Even the ring has a prize and now does not do it, because there is no award, the product still sells very well.

At this time, the acquisition of those brands in the hands of Baishi Cola seems to be able to expand the channel faster, but in fact, how much effectiveness is left of those brands?

Tianfu Cola has a good effect, because it has only been two years since Tianfu Cola was acquired, and there is only one valuable brand left in the hands of Baishi Cola.

The Arctic Ocean is actually a little effective around the capital, although it is said that other products of Jianbao are sold in the capital, but Jianbao sells well, and does not need the brand of Arctic Ocean.

Besides, once it took over, it helped Baishi Cola get out of trouble, how could Jianbao help competitors develop?

"Mr. Wang, wait a minute. Shu Lihua hurriedly stood up, "Mr. Wang, we are really sincere." The price of these brands is very low, and there are even some brands that can be given away for free, and you must have to make money. ”

Wang Haoan looked at Shu Lihua: "Yes, we have to earn, but you earn more." Since you don't want these brands anymore, why don't you sell them back to the local government? It's better to sell them for some money than to build treasures for nothing, right?"

Give it for free, can you give it for nothing?

"We can't be soft with the local government now, otherwise it will affect our image and future development, so we will sell it cheaply to Jianbao, these brands are really very valuable, and the formula of those products is also included, so that Jianbao can produce soda in many people's memories. ”

"Not necessarily. Wang Haoan waved his hand, "I admit that some people will like to drink the old taste of soda, but how many people? Young people are used to drinking Jianbao, there is no need for them to drink the old taste again, do you understand?"

How much is a can of Jianbao, the gross profit is more than one dollar, the retail price of ordinary bottled soda is only one dollar, and the profit is not more than three cents, can this be the same?

Don't do what makes more money, and do what doesn't make much money, who is stupid. Without those brands, you can expand sales channels as well as Jianbao, do you ask if you know more about Jianbao, or more about Coke?

"Mr. Shu, do you remember the beginning, I told you that I hope to acquire more brands, but you don't agree. Now you want to sell it to me, and you and I know very well what the reason is. My answer is, sorry, those brands, we don't want them!"

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