Before Ren Pingsheng came, he had asked the investment department of Shunwei Fund to prepare a Term Sheet (Letter of Interest, Investment Intent Agreement) for Jingxi investment projects, according to this Term Sheet, Shunwei Fund will invest 100 million yuan in Jingxi Company, obtain 30% of the shares of Jingxi Company, and Valuing Jingxi Company at 330 million yuan.

Compared with the first round of investment in the industry, which usually sells about 15-20% of the equity, the equity required by Shunwei Fund for this investment is a bit large, so until he signed the Term Sheet on the table, Liu Qiangxi was still a little uneasy.

Ren Pingsheng smiled and put away the Term Sheet signed by Liu Qiangxi, he put his arm around Liu Qiangxi's shoulders and led him to the window.

Outside the window is the campus of the National People's Congress, this piece of Liu Qiangxi's familiar and nostalgic hot land, at this time it is the end of class, countless young students bustling out of the school gate, talking and laughing and running outside the school.

Ren Pingsheng pointed to the endless crowd outside the window and said:

"Three years. ”

"Within three years, BWI's sales will reach 10 billion, the daily order volume will increase tenfold, the average annual compound growth rate will reach 200%, and the market share will reach more than 40%. ”

Liu Qiangxi quietly listened to Ren Pingsheng's instructions, his eyes gradually returned to normal, and the unique hard work of Jiangbei people returned.

"In the past three years, we will continue to support Jingxi in terms of financing, you will expand your categories to more areas, you will build your own logistics system and payment system, you will provoke price wars in various fields, and you will spread the awareness and dissemination of e-commerce to the vast majority of Chinese people. ”

"Self-built logistics ......" Liu Qiangxi chewed these words repeatedly, and his mind was completely driven by Ren Pingsheng.

"100 million is just a starting point, and the future of Jingxi is worth a lot of billions. ”

Ren Pingsheng turned his head and smiled:

"Jingxi's opponent is not Bell, nor Amazon, but Dibao. ”

"Digging?"

Liu Qiangxi was shocked, and his eyes revealed an incredible look.

Since its inception in 2003, Dibao.com has continuously innovated ideas and means in the field of e-commerce, and has successively launched the world's first third-party payment tool - Zhifubao, and the first online transaction communication software - Ali Wangwang, which has cleared the obstacles for consumers to participate in online shopping, and established a convenient and cheap logistics system by supporting the "three links and one reach", opening up territory in the field of domestic e-commerce, and knocking off domestic and foreign competitors such as eBay, EBAY, and Amazon one by one, becoming the largest shopping website in Asia.

After more than four years of development and growth, Toubao has become the first choice of ordinary Chinese to shop online, the use of direct payment and Ali Wang Wang is also deeply rooted in the hearts of the people, in 2006, the annual transaction volume of Doubao.com has reached 40 billion yuan, accounting for more than 70% of the domestic e-commerce market, as if it is already a giant in the e-commerce industry.

Although Liu Qiangxi's Jingxi multimedia is developing rapidly, the current transaction volume is not even 1% of the other party.

"Mr. Ren, you put a lot of pressure on me. ”

"I'm full of confidence in the bell, and I'm going to dig the treasure, can we beat it?"

Looking at the uncertainty in Liu Qiangxi's words, Ren Pingsheng analyzed earnestly:

"The business model of digging treasure is C2C, it is essentially just a transaction intermediary platform, itself does not intervene in the transaction on the platform, and it cannot review the merchants and goods on the platform, the advantage of this is that the cost is low, it can attract more merchants to open stores, and it is good to collect intermediary fees as long as the treasure is charged. ”

However, the biggest problem with this model is that Dibao cannot guarantee the quality of the goods sold by merchants on the platform, nor can it monitor the fraud of merchants, which leads to the rampant fakes on the Dibao platform, merchant fraud, and it is difficult for consumers to complain, which is the inherent disadvantage of the C2C model, which cannot be cured. ”

Ren Pingsheng's analysis was very accurate, Liu Qiangxi nodded frequently as he listened, and he echoed:

"Yes, Dibao.com is actually like a hypermarket in Zhongguan Village, where a large number of scammers are gathered to openly rip off customers. ”

Ren Pingsheng continued:

"In contrast, there is only one business in the B2C model, which audits the quality of products with high standards at the beginning of the business, and at the same time can promise that the goods are genuine, and consumers do not need to find small businesses that may disappear at any time when they encounter problems, but there is a strong large business in the after-sales, which protects the shopping rights of the majority of consumers. ”

Liu Qiangxi should be reconciled:

"Jingxi started with word of mouth, we can make sure that the goods are genuine, and we can also promise consumers that the goods that they are not satisfied with within a certain period of time can be returned for no reason. ”

Ren Pingsheng nodded and continued:

"Another problem of digging treasure is logistics, it does not have its own logistics, but through the third-party logistics for the transportation and distribution of goods, which can save operating costs, but also brings a lot of problems, the quality of third-party logistics is uneven, and the delivery time of goods is also very long, which directly affects the shopping experience of consumers. ”

"Therefore, Jingxi must build its own logistics, build its own warehouses across the country, and reduce the number of times the goods are handled by putting the goods in front, so as to speed up the logistics, and at the same time ensure that the goods will not be damaged during transportation, so as to improve the shopping experience of consumers." ”

Liu Qiangxi agreed:

"We Chinese, in the past, were poor and resources were scarce, and the habit we developed was to be anxious! On a plane, everyone has a seat, and they are desperately squeezed. The requirement for fast has been deeply written into the bones of the Chinese, so we must make a fuss about fast logistics. “

Ren Pingsheng smiled and said:

"You give a Chinese consumer what he wants. They like to be fast, and we'll make them fast!"

The two of them looked at each other, and they couldn't help but laugh out loud, and the laughter echoed with like-minded pride.

At this time, Liu Qiangxi was fully convinced that according to the blueprint of Ren Pingsheng's development, the future of Jingxi would be very impressive.

However, out of the shrewdness of Jiangbei people, he raised another question:

"Mr. Ren, since you know so much about e-commerce and see the problem of digging treasure so thoroughly, why don't you do it yourself?"

Ren Pingsheng patted him on the shoulder and smiled:

"E-commerce looks simple, but it's not easy to do, and it has high personal requirements for leaders and high requirements for execution. ”

"I'm optimistic about Jingxi, and I'm more optimistic about you, Mr. Liu. “

"Only you can lead the rapid development of Jingxi. ”

Ren Pingsheng pointed at Liu Qiangxi with his finger and said with a solemn expression:

"Investment, I'm professional. ”

"To do e-commerce, Mr. Liu, you are more professional. ”

"Professional things should be done by professional people. ”

Ren Pingsheng said this, on the one hand, it is indeed what he thinks in his heart, although the development of Jingxi and B2C e-commerce, although the prospects are considerable, but the interests involved are too large, the front is too long and too long, he has no energy to take care of it, it is better to obtain stable returns through investment;

Ren Pingsheng's words really had an effect, and the only worry on Liu Qiangxi's face had been completely dispelled, he patted his chest and said proudly:

"Mr. Ren, don't worry. Brother, I will definitely let you know that your investment is worth a lot and you make a lot of money. ”

Liu Qiangxi personally poured two glasses of liquor, and the two drank them all.

With the spirit of wine, Ren Pingsheng said:

"Mr. Liu, your company is very good, but the name Jingxi Multimedia is not very easy to remember, and it is easy to cause misunderstanding. ”

Liu Qiangxi touched his head and said with a smile:

"This is what I got up when I set up a stall in Zhongguan Village, I didn't think much about it at that time, I have been using it like this, and I am used to it. ”

Ren Pingsheng nodded, expressing understanding:

"From now on, we have to do our best to do a good job in e-commerce, and to compete head-on with Dibao, we need a name that is loud and easy to understand. ”

Liu Qiangxi blinked and said:

"Mr. Ren, what do you mean ......?"

Ren Pingsheng smiled slightly:

"Jingxi's goal is to be a leader in online e-commerce, and we might as well call it 'Jingxi Mall'. ”

Liu Qiangxi recited "Jingxi Mall" several times, patted his knee and said:

"Okay, our new company will be called 'Jingxi Mall'. ”

Ren Pingsheng watched his thoughts turn into reality step by step, and couldn't help but show a relieved smile on his face.

From today, there is a disruptor in China's e-commerce field, which can not only take away more than 40% of the market share from Ali Mama, but also build a Fortune 500 company, which is Jingxi.

And what Jingxi can bring to Ren Pingsheng is a return on capital worth 100 times.

Please remember that the first domain name of this book is .. m.