After listening to Liu Qiangxi's self-narrated entrepreneurial history, Ren Pingsheng also drank a few glasses of liquor, and he began to get to the point.

"Mr. Liu, what do you think is the most important thing to do e-commerce?"

Liu Qiangxi put down the dishes and chopsticks in his hand and said with a serious expression:

"Word of mouth. ”

"I went to Zhongguancun in 1998 to found Jingxi Multimedia, at that time Zhongguancun was a street of scammers, almost all merchants were through various means to deceive customers to make money, but consumers have no choice, they don't understand computers, they can only be deceived, and later found out that they were fooled, and there is no place to publicize, but this is how Zhongguancun's bad reputation comes. ”

"I thought at the time, a liar can deceive for a while, but he can't deceive for a lifetime, you have to make your business bigger and bigger for a long time, and you can't do it by cheating. ”

"My strategy is like this, BWI Multimedia wants to be the first and only merchant in Zhongguancun to clearly mark the price and provide official receipts, from day one, I have never sold fakes, I quickly established the best reputation, my store is getting better and better, and soon developed 12 branches. ”

"When BWI Multimedia first started, my peers around me were laughing at me, thinking I was stupid and didn't make any money. ”

As a result, none of them survived now, and Jingxi is alive and well, and it is getting bigger and bigger. As it turns out, word of mouth is what counts. ”

Ren Pingsheng nodded slowly, and he continued to ask:

"So, Mr. Liu, what do you think about the next step of e-commerce, and how does Jingxi plan to develop?"

Liu Qiangxi knows that the critical moment has come, he has learned about the strength of Shunwei Fund through his own channels, although the Mr. Ren who docked with him looks very young, but the other two investors of Shunwei Fund, Lei Jun and Cai Wensheng, are celebrities in the industry, if this investment can be negotiated, it is very important for the development of Jingxi.

"Jingxi began to carry out online sales after SARS in 03, and after 3 years of hard work, our online sales have reached 200 million, and the daily order processing volume has exceeded 3,000, and two subsidiaries of Hanhai and Huacheng have been opened, completing the domestic layout. The most important thing is that our user reputation is very good, and we have been rated as the most popular IT product e-commerce by the media. ”

"I think that with the convening of the Olympic Games and the National Expo, China's economy will grow by leaps and bounds, and e-commerce will also usher in a stage of great development. While doing a good job in IT products, Jingxi should also expand its categories and develop into a large e-commerce. As long as we adhere to the principle of word-of-mouth first, I believe that Jingxi will embark on the fast track of rapid development. ”

Ren Pingsheng interjected at this time and asked a question:

"If I were to give you money, you would choose which category to expand in first. ”

Liu Qiangxi thought for a while and replied:

"Books and audio-visuals. ”

Ren Pingsheng remained silent, he raised his eyebrows and said:

"Why?"

Liu Qiangxi seemed to have returned to the era of the National People's Congress doing graduation projects, and said cautiously:

"The low unit price of books and audio-visual products and the higher price sensitivity of users are objective problems. However, if we adopt a parity strategy to enter this market, we can quickly attract more consumers, and we can take the opportunity to recommend IT products to them while buying books. ”

"The vast majority of people who know how to buy books online are familiar with computers and networks, IT products are hard demand, as long as we have a good reputation, a large part of the traffic brought by books and audio-visual products will be converted into consumers of IT products, and we believe that Jingxi can keep these consumers." ”

Liu Qiangxi's analysis is basically similar to Ren Pingsheng's judgment on the development of e-commerce, which further strengthens his confidence in investing in Jingxi.

But Ren Pingsheng would not express his position easily, he still wanted to test Liu Qiangxi, and asked again:

"Now, the bell is already the boss of the domestic book and audio and video industry, if your theory is feasible, they can also introduce IT products to sell, what do you rely on to ensure that you can win the competition. ”

Liu Qiangxi obviously thought about this question, and he quickly answered:

"Books and audio-visual products are in volume, and the profits of publishing houses and e-commerce companies will not be very high; and the unit price of IT products is several orders of magnitude higher than that of books and audio-visual products, and if we want to enter this field, we must be prepared to fight a price war; they use low-price products to beat me high-priced, and I use high-price products to beat them at low prices, and they have much more difficulty fighting than us. ”

Liu Qiangxi added:

"Moreover, Dangdang is currently preparing to go public, and they will not dare to fight a price war with me for the sake of good financial statements. ”

Ren Pingsheng asked rhetorically:

"Doesn't Jingxi want to go public?"

Liu Qiangxi raised his voice and said:

"Of course I think so, but I think that going public should be a matter of course, and when BWI develops to a certain size and has a certain market share, it is natural to go public. ”

When talking about this topic, Liu Qiangxi put down the disguise he had insisted on for a long time and revealed his true thoughts in his heart.

"I don't go public for the sake of going public, BWI is a very valuable company and we will only go public if we get a fair price. ”

Ren Pingsheng smiled and said nothing, everything developed as he expected, Liu Qiangxi's ambition has been exposed for a long time, and the next thing is how to make him accept Shunwei's investment.

Ren Pingsheng's words were concise and to the point.

"Mr. Liu, how much money do you want. ”

When it came to money, Liu Qiangxi's eyes narrowed, and the rural atmosphere of Jiangbei on his face disappeared, he hesitated for a moment, stretched out two fingers and said:

"Our goal is to be 'China's first, the world's top five' e-commerce, according to the demand for expanding the book category, as well as the cost of promotion, the first round will need about 20 million yuan. ”

Listening to Liu Qiangxi's offer, Ren Pingsheng smiled and didn't talk.

Liu Qiangxi looked at the young man in front of him, his many years of experience in the market, and the observation given by the family in the countryside of Jiangbei, but he couldn't figure out the details of Ren Ping's life, this man didn't talk much, but every time he opened his mouth, he could get to the point, as if he knew everything about himself, and he couldn't use all the successful experience and skills in the past.

Liu Qiangxi was a little uneasy, and he even began to wonder if his offer was too high, and was considering whether to lower it.

"If the intensity of the promotion is lowered a little, I think 15 million is okay. ”

Looking at Liu Qiangxi's uncertain eyes, Ren Pingsheng smiled, he had achieved the goal he wanted, and he finally spoke.

"20 million, that's too little. ”

Liu Qiangxi still can't react, what do you mean, 20 million is too little, his attitude is not too expensive.

He regretted a little that he shouldn't have automatically lowered the price, he had known that if he insisted on it, the 20 million would be in hand.

Liu Qiangxi didn't expect that Ren Pingsheng's next words would be even more shocking.

"I'm going to give you 100 million. ”

Liu Qiangxi was completely confused, he first felt that he had a problem with his hearing, what did the other party say?

100 million, that's 5 20 million.

To make no mistake, the first money Ma Yun got from Son was only $20 million.

As soon as Ren Pingsheng opened his mouth, it was 100 million, this amount was too big, so big that it exceeded Liu Qiangxi's expectations, he originally thought that it would be good to be able to melt about 1500-20 million, but he didn't expect the other party to open his mouth and invest 100 million as soon as he invested.

Liu Qiangxi's second thought was: "So many, how many shares do you have?"

Ren Pingsheng saw that the other party was in thought, he got up, put on a posture of leaving, and continued to pressurize:

"If you only finance 20 million, then I won't vote; But if you want 100 million, I'll vote. ”

At this time, Liu Qiangxi was no longer allowed to continue thinking, so he blurted out.

"I want, I want. ”

Ren Pingsheng immediately grabbed the words he revealed, stretched out his hand, and said with a smile:

"Well, Mr. Liu, you are a cheerful person, we will make a decision. ”

Liu Qiangxi shook Ren Pingsheng's hand in a trance, Ren Pingsheng felt that his hands were sweaty, and his mind was shaken by the impact of that 100 million.

But it doesn't matter, the important thing is to let Liu Qiangxi carry it out according to his own ideas.

Please remember that the first domain name of this book is .. m.