Because the bidding is now holding a sign, just looking at the number of the brand, except for the insiders of Jiangnan Satellite TV, no one knows which company this number represents, and only those who know know know his identity. Pen ~ fun ~ pavilion www.biquge.info

For example, some enterprise representatives in Jiangnan Province know that this young man's name is Zuo Xin, and he is the vice president of the Natural Farm Group, but many enterprises in other provinces do not know.

After all, most of the business of the natural farm group is in the province, and the natural farm group is mainly based on agricultural and sideline products, and there is not much intersection with other enterprises.

"It's not wrong to say that he is the second generation, he is Zuo Xin, the nephew of Wu Tiantian, the boss of the Natural Farm Group, but this young man has good ability and is very good at business. ”

A company in Jiangnan Province introduced it to the people next to it.

"Natural Farm Group?"

"Is that the company that is engaged in breeding and planting, selling meat and fruits?"

"You- well, that's right, that's it. ”

"Hey, that's interesting, isn't their company based on agricultural and sideline products, and promoted with excellent quality, when did they start to take this route, which was very rare before. ”

"Then who knows, maybe there is a new trend and is ready to enter the national market?"

"That's ...... too"

……

At this time, hearing Zuo Xin's bidding, Fan Changming's face finally soothed a little, and at least one company responded, which was quite face-saving.

As for what others think, or think that this is a trust arranged by himself, Fan Changming can't control it anymore, and it is impossible to influence other people's thoughts, as long as he knows it himself, it is enough to be true.

After all, advertising dollars are real and don't deceive.

Thinking of this, Fan Changming couldn't help but look at Zhou Xing, some of the previous mustards disappeared, but he was a little grateful to him.

When talking about cooperation some time ago, Zhou Xing mentioned this stubble, Fan Changming still felt that Zhou Xing was talking big, relying on his operation to attract advertisers, what kind of joke?

However, although he didn't believe it at the time, Fan Changming still agreed to Zhou Xing, after all, there was nothing to lose, not only that, but also on the issue of Zhou Xing's advertising, Zhou Xing's share ratio was specially determined-although he didn't think about what companies Zhou Xing could bring at that time, and even felt that Zhou Xing had just a little bit of whimsical thinking.

But now that I think about it, thanks to Zhou Xing, otherwise, I am afraid that I would really be embarrassed to my grandmother's house today.

However, Fan Changming also had some doubts in his heart, the project that everyone is not optimistic about, Natural Farm Group and Zhou Xing are not related, as a commercial enterprise, why should they squeeze in?

What's in it for them?

Or did Zhou Xing's eloquence reach the level of the sky and fool them in?

However, natural farm group is such a large enterprise, the boss Wu Tiantian is not only not stupid, but also very skillful, from his previous development route, quality as the core can be seen, is a down-to-earth person, such a character, is not so easy to be fooled.

All business activities must fall on the basis of profit, if it is unprofitable, Ren Zhouxing said that it is impossible for him to invest money, judging from the reactions of various enterprises today, they are not very optimistic, but they can be calculated purely from the interests, and their psychological price for this show is at the level of thirty or forty million.

Could it be that Wu Tiantian really had his brain pumped this time to make such a move?

But it's too unreasonable, isn't it?

Not only Fan Changming couldn't figure it out, but many people also had this idea in their hearts after knowing that it was the representative of the Natural Farm Group who had just raised the card.

It really doesn't make sense.

At this time, Zhou Xing, who was sitting on the stage, looked at Zuo Xin, who was holding a sign, and nodded slightly at him, Zuo Xin also smiled and nodded in greeting, with a tacit look.

Fan Changming was actually right in his heart, even in the name of Zhou Xing, it was impossible for Wu Tiantian to make an easy decision to invest and promote, what really made Wu Tiantian excited was that Zhou Xing signed a supplementary agreement with him.

This agreement is actually a type of VAM agreement.

According to the agreement, Nongfu Spring, a wholly-owned subsidiary of Wu Tiantian's Natural Farm Group, is obliged to participate in the bidding for the exclusive naming rights of "The Comedy League" and ensure the success of the bidding, while Zhou Xing's obligation is to ensure that the average rating of at least one episode exceeds 2, rather than the peak ratings of a certain period.

If Nongfu Spring does not fulfill its obligations and the bidding is successful, Zhou Xing will personally receive 1% of Nongfu Spring's shares, and if Zhou Xing does not meet the guarantee obligation, that is, let the average rating of any issue reach 2, Zhou Xing will endorse Nongfu Spring for free for ten years.

With regard to VAM agreements, it is not that one of the gambling words is gambling, but that the acquirer (including the investor) and the transferor (including the financier) agree on uncertain future situations when they reach an M&A (or financing) agreement. The investor may exercise a right if the agreed conditions arise, and the financier may exercise a right if the agreed conditions do not appear.

Therefore, a VAM is actually a form of option.

Such an agreement will not only not be illegal, but will also be protected by law.

The agreement was the final result of discussions between Zhou Xing and Wu Tiantian, as well as Zuo Xin and Zheng Longming as witnesses.

In addition, there is also a recurring explanation - if the average rating of at least one episode of "Big League Comedy" exceeds 2.5, Zhou Xing personally gets 5% of Nongfu Spring's shares!

Moving forward, if the average rating of any issue exceeds 3, Zhou Xing will get 10% of the shares...... And so on, for every 0.5 more than 5 ratings, Zhou Xing increases its stake by 5%.

The maximum amount is not more than 30% of the equity change.

Of course, if Zhou Xing wants to get 30% of Nongfu Spring's shares, the ratings will reach 5 points, which is tantamount to climbing to the sky for the current variety show!

Variety shows are different from the Spring Festival Gala and Lantern Festival Gala, which are programs when families are reunited, it is impossible to have such high ratings, hundreds of variety shows across the country, the ratings can break 1, and at least they can be ranked in the top 40, which can be imagined.

The ratings of the brother group in the third quarter exceeded 2.5, which is a super high data, which is well known to everyone in the country, and this rating can also rank among the top three in the country throughout last year.

As for last year's variety show ratings, it was still an outdoor reality show on Shonan Satellite TV, and the last episode reached a peak of 3.01.

Therefore, it is impossible for Zhou Xing to get 30% of the shares.

Judging from the data surveyed by Wu Tiantian's subordinates, it would be good if "Comedy League" could break 2, and it would be 2.5, even so, he would only give 5% of the equity.

Moreover, this is still Nongfu Spring, that is, the subsidiary of Natural Spring in the past, not his entire Natural Farm Group.

Last year, the company's annual revenue was more than 30 million, and according to the gross profit margin of 30%, it was only 10 million profits, and it was distributed to Zhou Xing 5%, that is, 500,000, which is not worth mentioning at all.

This is why Wu Tiantian, a doer, does not understand the importance of marketing, and he doesn't know that in Zhou Xing's previous life, Nongfu Spring relied on excellent marketing to achieve annual sales of 13 billion!

According to the popular gross profit margin of 30%, the gross profit is also 3.9 billion, even if Zhou Xing is given 5% of the equity, Zhou Xing can net at least 100 million if he does nothing in a year.

If that's the case, Wu Tiantian will definitely regret this decision in the future!

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