Chapter 474: We Can't Vote for This Advertisement!
Of course, this idea was not put forward by Wu Tiantian, and he couldn't think of these aspects at all, after all, he didn't encounter a business dilemma, and it was impossible to think about throwing away the equity. Pen, fun, pavilion www. biquge。 info
But Zhou Xing is different, he knows the potential of Nongfu Spring in his previous life, that water is no different from ordinary mineral water, and he can sell it on such a scale by marketing and feelings, not to mention that Wu Tiantian's water is indeed better than ordinary water, there is no reason why he can't get up.
Even if it is not good, without the atmospheric luck and opportunity of Nongfu Spring in the previous life, with a discount, or even a discount, Wu Tiantian's water can achieve annual sales of more than one billion, even so, Zhou Xing can get tens of millions a year.
Naturally, of course, Zhou Xing didn't want to just be its booster, knowing the broad prospects of the future, Zhou Xing didn't take a bite, it was really tyrannical.
It happened that Wu Tiantian had doubts about the ratings of the show, and Zhou Xing made such a guarantee, ostensibly to reassure Wu Tiantian and invest in the title advertisement, but in fact, Zhou Xing was fighting the idea of Nongfu Spring.
is a program with unlimited potential, Zhou Xing is naturally not worried that its ratings will not break 2, not only that, Zhou Xing's goal is to break 3 at least and get 10% equity!
Since you Wu Heaven is not optimistic, then don't blame me for being unkind.
And with Zhou Xing's assurance, and willing to write it into the supplementary agreement, what reason does Wu Tiantian have to object?
In Wu Tiantian's mind, even if Zhouxing Market is accurately controlled and capable, he will achieve a rating of 2.5 for this show, and with such advertising strength, it will be able to make future sales exceed 100 million, and Wu Tiantian feels very good.
But even then, the gross profit of 100 million sales is only 30 million, and the net profit is more than 20 million at most, and 5% is given to Zhou Xing, which is only a little more than 1 million, but it is just double the endorsement fee for Zhou Xing, which is nothing.
On the contrary, if the ratings are lower than 2, Zhou Xing will have to endorse him for free for ten years!
Relatively speaking, Wu Tiantian is more advantageous, why not sign?
You must know that Zhou Xing signed an endorsement contract with him, according to Zhou Xing's current star level and influence, the annual speech fee is 1.3 million, even if Zhou Xing's fame does not increase in the future, it will be worth more than 10 million in ten years, why not?
What's more, according to Zhou Xing's current development momentum, his value in the future will only be high.
In this way, Wu Tiantian even hopes that the ratings of the show will not work, but it also has a certain effect, and it is best to get stuck in 1.9, which is the best.
According to the results of Wu Tiantian's investigation, this is not impossible, but it is very possible - the analysis results of major companies are also very different, and most of the estimates for the ratings of this program are between 1.5 and 2.
In short, as long as it is less than 2, Wu Heaven is earning!
If it happens to be stuck between 1.5 and 2, the advertising effect is also there, and he still gets ten years of free endorsements, and there is nothing better than this.
Wu Tiantian also had doubts about why Zhou Xing signed such a contract, but Zhou Xing's explanation was:
"I believe in my judgment, don't say 2.5, my goal is at least 3, when the time comes, Mr. Wu, you will be ready for your 10% equity change!"
For this answer, Wu Tiantian couldn't cry or laugh, and said with a smile: "Then I wish you success." ”
Obviously, Wu Tiantian understands that he is young and vigorous, and for a person like Zhou Xing who became famous as a teenager, it is normal, so he naturally will not doubt it much.
And Zhou Xing corrected: "Mr. Wu, it should be our win-win cooperation." ”
Wu Tiantian was stunned for a moment, and then laughed: "Yes, yes, it's a win-win situation, and the cooperation is pleasant." ”
At that time, the two also smiled tacitly, just like at this moment - Zhou Xing and Zuo Xin looked at each other.
Zuo Xin is not a fledgling kid, although he must bid for the exclusive naming rights and ensure success, it does not mean that Fan Changming will raise his cards immediately after announcing the start of the bidding.
Not only did he not raise his card immediately, Zuo Xin also waited for a while before reacting.
This is where Zuo Xin's sophistication comes in.
If Zuo Xin raises his cards at the beginning, even if everyone is not optimistic, it will give some people who are undecided some illusions, so that they feel that it is not so bad, and there is still something to be done.
In this way, they also have a certain possibility and will try to cite it.
Even if this probability is low, Zuo Xin can't have the slightest luck, as long as one more person raises his card, their company will pay four million more in order to succeed in the auction.
For example, if Zuo Xin shouts 62 million, if someone increases the price, he will have to 64 million, and Zuo Xin will increase the price again, and he will have 66 million, after all, each price increase must not be less than 2 million.
If there is one more person, this payment will have to be doubled, and Zuo Xin will definitely continue to increase the price in order to succeed, which will inevitably give people a greater illusion, and at that time, they will pay more.
Zuo Xin must minimize the additional cost, which is in line with the businessman's profit-seeking nature, and naturally, his reaction is like a decision made after hesitation, which reduces the risk.
Zuo Xin's purpose is not clear to others, of course Zhou Xing understands, but he doesn't care, although the naming fee is less, and his interests are less, but in the future, he can find it back tenfold, hundredfold, or even a thousand times that of Nongfu Spring, what is the hurry.
When signing the contract with Wu Tiantian before, Zhou Xing also thought that since they were definitely going to auction it, should he find a trust to increase the price and raise the final transaction amount.
But before Zhou Xing could improve it, Wu Tiantian also thought of this, and immediately asked for relevant restrictions.
At that time, Zhou Xing was a little dumbfounded, and said in his heart, you old guy is too old and scheming, and he has no chance to take advantage of you.
However, Zhou Xing didn't plan to do this in the first place, not to mention that for the sake of long-term interests in the future, it was impossible for Zhou Xing to dig his own grave to play this kind of cleverness, so Zhou Xing could only pretend that he didn't expect this, and then raised his hands to agree.
At this time, after Zuo Xin shouted out the price, sure enough, no one raised the card for a long time, but whispered to Zuo Xin, thinking that the natural farm group rashly broke into this circle, which was a bit reckless.
Seeing this situation, Fan Changming didn't say anything more, and after coughing and attracting everyone's attention, he said, "Okay, 62 million, is there any price increase?"
asked three times in a row, but no one raised a card, Fan Changming could only helplessly announce: "Nongfu Spring has obtained the exclusive naming rights of the first season of "Comedy League", thank you for your support!"
The audience immediately burst into applause.
After the meeting ended, naturally the relevant person in charge of Jiangnan Satellite TV signed a contract with the successful bidder, and Fan Changming's depression was not over, and representatives of two companies that had just won the bid came over.
After hesitating for a moment, one of the two hesitated:
"That...... Minister Fan, just now our Mr. Xu called and said that we have other plans for the next step, and we can't vote for this advertisement, and I apologize for this. ”
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The next chapter is at 6 o'clock in the afternoon.,Recommend a good friend's new book "Dimensional Lottery System", you can help collect it, don't miss it if you like: Huh, Warcraft Sword Master, DNF Sword Master, LOL Sword Master, Why are they all Sword Masters? Can't you come to something normal? System, you come out, what does this mean? At this time, Liu Chenfeng just wanted to say: "Come on! Group battle! I only need to fight a hundred !!!"