Chapter 330: A Strong Alliance

Just after fifteen, Wang Haoan returned to the capital again, and Guo Jijie also came back again, this time to sign a contract with Lehaha.

The cooperation with Lehaha is not the same as the establishment of treasure. Jianbao was established because Li Jingwei also had ideas and wanted to really take power, so he made some concessions.

Lehaha is different, at least in terms of children's nutrition, they are the industry leader, and they are also the most well-known children's nutrition brand in the country, Zong Qingxian opened a new branch last year, and he has completely controlled the company's power.

Originally, Lehaha was founded by three of their friends, but those two friends later disagreed with Zong Qingxian's business philosophy, and when Zong Qingxian acquired a canning factory and began to make eight-treasure porridge, they had a conflict, and when Zong Qingxian built a factory in the west, they completely separated.

The two left Lehaha with a large sum of money, but they continued to control Lehaha's upstream industry, that is, raw materials, and everyone changed from partners to a cooperative relationship.

Now Lehaha wants to cooperate with Manchu Han Food, and the two came back to persuade Zong Qingxian that cooperation is not advisable, and Manchu Han Food will swallow Lehaha.

Take a look at Huafeng, which cooperated with Manhan Food last year and was controlled by Manhan Food. After the cooperation, the development speed of Huafeng has indeed accelerated a lot, because the channel of Manhan Food has been established so well, which is much better than Huafeng's operation in the previous years.

But the product sells well, but there is no profit at all. At the end of the year, Zhu Haizheng was still thinking about dividends, and even they roughly calculated how much they could share, and even how to spend the money had already been planned.

As a result, Huafeng suddenly announced that it would not pay dividends to shareholders this year, and all profits, in addition to paying advertising fees for the second year and advancing payment for raw materials, would be invested in the construction of the branch.

Huafeng opened two branches at once, next to the original Manchu Han Food factory, separated by a wall. Even the liquidity was spent, and Hu Dajun informed Zhu Haizheng that Huafeng Company needed to continue to inject capital, otherwise the capital chain would be broken.

Zhu Haizheng was in a hurry at that time, and found Hu Dajun, the person in charge of Huafeng, and asked why he didn't pay dividends and why he spent all the money. Hu Dajun went back directly, the joint-stock company, the major shareholders have the final say, we have no less taxes to pay, and now the expansion of the enterprise is also to get more profits in the future, has Huafeng been renting someone else's production line?

Once others don't rent, Huafeng takes the order, but can't provide the goods, and then loses more.

Zhu Haizheng was helpless, and he looked for Hu Dajun several times, but if he didn't give money, we wouldn't be able to spend this year. The plan was to allocate funds to civil affairs units before the year, but this time it is gone, and something big will happen.

At this time, Hu Dajun put forward another suggestion, and the headquarters of Huafon Group was relocated to the capital, saying that it was a metropolis and more suitable for the development of Huafeng.

Zhu Haizheng Axe is really in a hurry this time, and the relocation of the headquarters means that the tax revenue will be handed over to other local political axes, so isn't Zhu Hai Zheng Axe a lot less income?

That's not enough money right now!

So the two sides began a long period of negotiations, Hu Dajun, on behalf of Manhan Food, promised that Huafeng headquarters would not move away from Zhu Hai, and would still give priority to recruiting Zhu Hai's workers, and at the same time pay Zhu Hai 56 million political axes, and acquired 34 percent of Huafeng shares in the hands of Zhu Hai's state-owned assets at a premium.

Originally, I wanted to collect four percent was enough, but as soon as I heard about the premium, Zhu Haizheng took the initiative to say that he wanted to sell them all, what else was Hu Dajun polite?

At the same time, Manhan Food promised that it would take out 5% of its net profits for three consecutive years and invest it in the construction of people's livelihood in Zhuhai.

In this way, in less than a year, Huafeng completed the transformation from being controlled by Manhan Food to being wholly owned by Manhan Food.

Zhu Haizheng is still inexperienced, and when he first negotiated the contract, he just thought that the bid of Manhan Food was very high, but he ignored some means that could be checked and balanced.

Zong Qingxian's two former partners are now here to remind Zong Qingxian not to cooperate with Manhan Food. But Zong Qingxian knew very well that if there was no cooperation, Lehaha's future development would stagnate.

The sales of oral liquid have been declining, and I heard that the top is now paying more attention to the nutrition and health products industry, and it is necessary to carry out a rectification, and he is very optimistic about the eight-treasure porridge project, Manhan Food has also done it in advance, which makes Lehaha's profits begin to decline.

If we don't open up new profit growth points, Lehaha will be eliminated by the market sooner or later.

However, he really didn't want Lehaha to become a subsidiary of Manhan Food, so when he negotiated with Manhan Food, he bit a few conditions and did not let go.

First, the Lehaha brand belongs to the Lehaha Group, not the joint venture company, the joint venture company is only authorized to use, once the cooperation is terminated in the future, then Lehaha has the right to withdraw the brand.

Second, Lehaha wants to occupy 51% of the equity, that is, to be the controlling party of the joint venture company. A company with smaller assets, but to be the controlling party, the two sides talked about this for a long time, or Wang Haoan made a decision, and finally agreed to this condition.

Third, Manhan Food will completely share the sales channels with the new company and with the Lehaha Group, and similarly, the sales channels of Lehaha will also be shared with Manhan Food.

This one is obviously Lehaha taking advantage, because Lehaha's sales channels cannot be compared with Manchu and Han Food, which is completely a channel smashed out with money.

Based on these three articles, Manhan Food came up with a formula, plus 45 million funds, Lehaha invested 55 million, plus the brand, the two sides shared channels, established Lehaha Jingcheng Holding Group, and invested in three branches at the same time, respectively in Hangzhou, Shencheng and Jiangcheng.

The main products produced by the joint venture company are lactated yogurt products, which have signed supply contracts with some animal husbandry companies, and the production line has been purchased, and the plant is temporarily ready-made.

After the contract was signed, Zong Qingxian breathed a sigh of relief, and he couldn't afford to fail because of the failure of Manhan Food. This company is not only about his interests, but also about the interests of all employees of Lehaha.

Otherwise, the company's profits continue to decline, and what will happen to the lives of the workers?

"Old Zong, don't worry, Lehaha will always be yours, I never said that I would annex Lehaha. You are different from Huafeng, Huafeng is a state-owned asset, the management is too chaotic, if we don't call the shots, Huafeng's benefits will not grow so fast, and even may be swallowed up by foreign capital in the future. ”

"Lehaha has you, we are not worried. The new company is also completely focused on you, and our goal this year is to fully open up the market for children's milk yogurt products. ”

"I know that other companies are already working on this kind of product, such as Lebaishi, but they can't promote it, and the sales channel is not good. ”

"I'm optimistic about Lehaha, so I chose to cooperate with Lehaha instead of Lebaishi. With the Lehaha brand and our Manhan Food sales channels, we will be the best dairy manufacturer in the market by the end of this year!"