It is too difficult for one person to take care of all industries, and it is inevitable that the energy will be scattered, and when the product is promoted, it will not be able to achieve full investment. Just like the current Manchu and Han food, the main promotion is instant noodles, crispy noodles, ham sausages and eight-treasure porridge, and even the promotion of products such as spicy strips, nut crisp, and pot is much weaker.

As for peanuts, flowers, crispy beans or something, I haven't done TV commercials for a long time, but I just rely on the model of gift packages to increase some sales.

If Manhan Food now makes tea drinks, dairy products, and other products, the focus of promotion will be gone, and the brand effect will decline.

People will think that the same brand does everything, and they will not think of one food because of one brand.

Moreover, it is not delicious to eat alone, and once it becomes bigger in the future, it will face risks such as monopoly accusations. Don't think that this term is only used abroad, but also in China.

Now the joint venture with other brands is different, different brands, handed over to different companies to operate, Manhan Food is hiding behind the scenes, not only increasing profits, occupying the market, but also will not be jealous.

In terms of management, it can also save a lot of worry, it is too difficult to find a qualified executive, and now Hu Dajun and Zhong Kailu are already a little busy, Guo Jijie is more focused on the preparation of Anjie Company and Baihui Commerce.

Wang Haoan knows that his management ability is not strong, and he can understand many things, which does not mean that he can do a good job. Even if I could, I would be too tired.

In addition to swimming and other sports, Wang Haoan is usually the master who can lie down and never sit, and he is already the top rich man in China, why should he be so tired?

It's so good now, they are busy, Wang Haoan looks at the report every month, and occasionally participates in the meeting when he is happy, and it is good to pay dividends quarterly.

Reading reports is also very tiring, and he has to work 40 hours a month for several companies. Others work more than 40 hours a week? That's different, they work to make more money, Wang Haoan doesn't work, he can still make more money.

"Mr. Wang, there is something to consult. Zong Qingxian interrupted Wang Haoan's reverie.

"You can just call the shots about the company, everyone has invested so much, I don't believe you want to lose money. Wang Haoan yawned.

"It's better to brainstorm ideas. I heard that Mr. Wang is an absolute genius in sales, so it is more appropriate to consult Mr. Wang first about the sales of this product. ”

Wang Haoan was a little helpless, you did very well in your previous life. But think about the previous life Le Haha was a cooperation with Daneng Group, maybe those ideas were put forward by Daneng Group, so it's okay to copy them.

"We use such a big small bottle, 220L a bottle, and the bottle is not square, but round. This is more suitable for children to hold, and at the same time, it is a bit similar to the original oral liquid bottle of Lehaha. ”

"There must be a Lehaha logo on it, it's that little fat man. However, at the beginning, only the little fat man was okay, and in the future, pictures of the little fat man and other small animals together can also be launched. ”

"It's better to have the ones that look fierce, but are very cute. For example, very fierce dinosaurs, very fierce bears, very fierce tigers and lions, etc., all become cartoon characters, so that they become the mounts of the little fat man, that is, they are ridden by the little fat man, which will definitely attract the attention of children. ”

"On the packaging of the product, we must also highlight the selling point of our product, we sell nutrition, vitamin A, D, and calcium, which can be listed separately, or in other ways, such as using some floating bubbles, so that these things float in the bubbles, and milky white milk is used below, indicating that our milk contains these nutrients. ”

"Finally, there is a list of nutrients on the packaging to tell you how many nutrients are contained in this milk. ”

"We are dairy products, and the natural bottle is white, but there is only white and red of the villain, and there is a lack of contrast, so you can use the cows and green grass on the packaging pattern, and most children will always look at bright things. ”

"This will make the children in the retail store, just glance at it, and they will want to pick it up and have a look. After reading it, parents found that it was very rich in nutrients, and they would buy it directly for their children. ”

Zong Qing was afraid that he wouldn't be able to remember, so he even used notes in his notebook.

"Mr. Wang, I was a little skeptical before, but now I am completely convinced. It's genius that you can think of so many sales methods on the spot. And what about advertising, what should we do with advertising?"

"Just follow the previous advertising model of Lehaha. There are parents and children, parents say the nutrition of the product, and the children say that it is delicious. The taste of our product is sweet and sour, and children will definitely like it. ”

"This year, I can't buy the advertisements of the central station, but you can buy them from other provincial stations on the stars, and the advertisements of those provincial stations are often changed, although the effect is not as good as that of the central station, but the price will be much cheaper. ”

By the way, at the end of the advertisement, we must add the three words of Lehaha that hum softly to strengthen consumers' concept of the brand. ”

Zong Qingxian wrote it down again, "Is there anything else?"

"That's enough. Then there is the need to control costs or something, I don't say this, you know. I know that you now want to respond to the government's call to vigorously explore the western market, which can be regarded as a kind of enterprise poverty alleviation. You go for it, I support you, and Manhan Food will also support you. ”

Zong Qingxian smiled bitterly, "Because of this incident, many people don't understand, and some old people who have been with me for several years have also left." With your words, I am more confident. ”

Of course, Wang Haoan supports that there is another advantage of building a factory in the northwest, that is, you can get preferential policies. What is the three exemptions and two halves, some areas have launched a policy of five exemptions and five halves, as long as you hire a group of locals and solve the income problem of the locals.

"What about the pricing, should the pricing of our product be the same as that of Lebaishi?"

"What is the yogurt of Lebaishi, we are the ones who lead the development of the industry. Didn't they sell a five-one-piece bottle, let's sell two, and the wholesale price was four for a piece. Wrapping four bottles together in plastic paper will also increase our sales a lot. ”

"Isn't it too expensive?"

"Our products are of good quality and more nutritious. Cheap is not good, this is the truth recognized by many consumers. Besides, so that we can hold on for many years without raising prices. ”

The cost of milk is higher nowadays because there are fewer cows. As Lehaha's orders become more and more industrial, the cost of milk will decrease.

After a period of time, it will improve again. In the ever-changing cost, Lehaha's AD calcium milk can guarantee that the price will not rise, but the profit will fluctuate.

"We have to grasp the pricing power, so that we can become a leading company!"

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