Chapter 1147: Then let him see our strength!
Yin Jun nodded slightly when he heard this, and in Huo Jianning's depiction, an image of Tan Bin appeared in his heart.
In fact, there are quite a few such people in China.
For example, the cigarette king in Caiyun, Mr. Chu, who was later released from prison in his seventies and went to plant oranges, is one.
The boss of Lenovo, the boss of Haier, and the boss of Changhong...... And so on, too.
They have a strong atmosphere of old-school bureaucracy in their own company, but they also have strong personal ability, which makes them popular for a while, and many times they are promoted as models.
These people will still be admired twenty or thirty years from now, let alone now.
So Yin Jun also understood why the people above didn't suppress Tan Bin.
First of all, because of the hard foundation of the family, my father has a lot of connections.
Then the ability of the people is strong, and the Xinghua bookstore system is thriving.
Finally, there is a very critical point, the Kirin Group is so rampant in China, it looks like the scenery is infinite, in fact, there are still some people who are not used to it.
It cannot be said that they do not have a sense of the overall situation and do not understand the importance of reform, reform, and liberalization, but these old-fashioned people just can't get used to this capitalist who has come back from the capitalist X society and then hired thousands of workers to make money for himself.
So even if they don't clash with Yin Jun in person, they don't mind setting up some obstacles for the Kirin Group on some very upright things.
Obviously, now the Kirin Group has met such a person.
They are the specific people who handle it, and they know the situation best, even if the highest bosses ask, they can also say that this affects the overall layout of Xinghua Bookstore, and we are not harsh on them, you see that our money is still very high...... Wait on these words, you make those bigwigs have nothing to say.
You can't just ignore the morale and motivation of your own people in order to take care of outsiders, and blindly suppress them, right?
What's more, Kirin Group didn't suffer, right?
On the face of it, it is.
But in Yin Jun's opinion, his loss is too big, but it is a secret loss, and you can't say it at all.
Even if Yin Jun could explain these problems clearly to Xiao Lao and Yun Lao, he would not say it.
What trivial things to tell these old people, you really don't use bean bags as dry food?
And......
When you encounter something like this, when you encounter a bit of danger, you go to cry and complain, and you go to someone to help, isn't it embarrassing?
Yin Jun is a face-saving person, and the same is true for Huo Jianning.
Therefore, Huo Jianning never told Yin Jun the details, nor did he ask Yin Jun to talk to a few bigwigs when he was in Huajing, but chose to work hard to mediate and solve the problem.
It was really Yin Jun who came to Lin'an, and he couldn't solve it, so he reported to the boss.
Of course, Yin Jun has the same mind as him.
"Brother Ning, let's solve this matter ourselves. After pondering for a while, Yin Jun raised his head, "Since he wants to use the rules of the market to restrain us, we will do it with them in a dignified manner." Isn't China carrying out reform, opening up, and opening up, promoting a market economy, and encouraging the development of the collective economy and the private economy? Then let's give a good lesson to this group of state-run officials and let them know what a market economy is!"
Huo Jianning breathed a sigh of relief.
He was really afraid that Yin Jun had succeeded too much during this time, and his mentality had changed, so he directly used the most brutal method to solve it.
For example, if you complain directly to the boss of the culture of the supervisor, you will be threatened with a big impact if you don't get it right.
Then Tan Bin will definitely be replaced directly over there, and use their best efforts to meet the needs of Kirin Records.
But Tan Bin has worked in the Xinghua bookstore system for more than 20 years, and his foundation is very deep, and he has not made a mistake, and he is wholeheartedly thinking about Xinghua Bookstore.
The current state-owned enterprises are all iron rice bowls.
If you let them figure it out, they won't give you positivity, and these uncles are procrastinating and not serious enough, so I will give you such a trick, such as putting the tape of Kirin Records in the corner, or not putting it on the shelves at all, and putting it in the warehouse...... Wait, so can you sell your music tapes from Kirin Records, can they make a positive impact?
Definitely not.
Therefore, this move is very bad, it is a double-edged sword, and it is an absolute lose-lose.
Fortunately, Jun Shao is really Jun Shao, worthy of being known as a once-in-a-century genius, not only with the wisdom of a genius, but also with the emotional intelligence of a genius.
This kind of statement, such a practice, is really the best.
Don't you want to talk to us about the rules of doing business, about the principles of the market?
All right.
Let's see the real chapter in the market, let you see, what the real business should be!
Speaking of doing business, Huo Jianning felt that if this group of people could defeat Jun Shao, it would be a ridiculous thing, and Jun Shao would definitely be able to teach them how to do business in minutes.
"What should we do next?" said Huo Jianning with a smile on his face.
"Brother Ning, have you considered it?" Yin Jun asked rhetorically.
"I think we can try it ourselves. "Huo Jianning, such a business talent, of course will not only passively contact, but not find a way by himself, "The record company has a very good attitude towards us, and I think it is no problem to get us an audio-visual product sales license." It just so happens that we don't have Kirin cassette recorder stores all over the first- and second-tier cities? These hundreds of stores can also sell music tapes, and they just buy cassette recorders and buy some music tapes to listen to.
We sell cheaper than Xinghua Bookstore, and it is sold directly by the manufacturer, the quality is very good, and there are many varieties, they will definitely choose! Besides, I found that many people have an inertia when buying things, if there are several things they want in the same place, then they will basically buy them all in this place, instead of going to several places to buy the same goods that are slightly cheaper. So I think it's doable. ”
Before the Kirin recorder was advertised on Huaxia TV, the sales volume of the Kirin recorder had dropped to around 10-120,000 units per month, but it was such an achievement, Huo Jianning saw that the situation was wrong, and hurried in the second-tier cities, that is, all the provincial capitals, as well as wealthy cities such as Wenzhou, Quanzhou, Liancheng, Gusu...... In such cities, a franchise store of Kirin tape recorders was built, which expanded the sales channels so that people in second-tier cities could also buy them, and then maintained sales.
No way.
Although the Kirin cassette recorder is the most cost-effective among all the cassette recorders, it is also the most affirmed by everyone, but in general, the current Chinese people are not rich, and it takes a few months' salary, or even half a year's salary to buy a cassette recorder, which really requires a lot of courage.
But Huo Jianning didn't do this just for the Kirin recorder.
Yin Jun is such a Kirin electronics company, definitely not just making a tape recorder, there will definitely be other electronic products in the future, for example, Huo Jianning thinks that the kind of electronic watch that costs more than ten yuan a piece is very good, and it can be sold to mainlanders.
Therefore, Huo Jianning spread his sales channels all over the wealthiest cities in China, and also paved the way for the next product.
But he didn't expect it to be used so soon, and it was a music tape that was never in the plan.
Yin Jun also expressed his appreciation for this, "Brother Ning, you think very well, our own channels are indeed a very good sales method." When those people come to buy a cassette recorder, they can buy some tapes. However, if we just stick to one place and wait for them to buy it, we will be too passive. ”
"Jun Shao means ......," Huo Jianning muttered.
"Didn't you say that there are already a lot of record stores in big cities?" Yin Jun smiled faintly, "We wholesale the tapes to them cheaply, and let them help us sell them." ”
"But their number and scale are very small!" Huo Jianning frowned, "Can the effect be good?"
"Whether the effect is good or not depends entirely on whether they are willing to work hard. Yin Jun said, "You set a sales standard for them, such as what is the purchase price of selling 1,000 music tapes, and what is the purchase price of selling 10,000 music tapes, and what is the purchase price of selling 100,000 music tapes......
Regardless of whether they were high-minded musicians before, people who are really high-minded will not come out to do business in this year. Since they have chosen to do business, then they definitely want to make money, who doesn't want to make money to support their families, who doesn't want to eat and drink well?
And Brother Ning, you can tell them that just selling it in the record store is not very profitable. They should learn to be proactive. Where do you go? Where do you go where music is often played, in parks, in squares, outside stations where there is a lot of traffic! With a cassette recorder and the best music played, do you still worry that people won't buy it?"
Huo Jianning was dumbfounded when he heard this.
Of course, he has seen this kind of step-by-step reward method based on sales performance, and he has seen it in the United States, and it is not uncommon for Xiangjiang to also have it.
But he had never heard the latter words.
Hearing Yin Jun say this, he couldn't help but be horrified, this Jun Shao's analysis of human nature was simply to the point of being superb.
Not only has the psychology of the people who sell music tapes thoroughly, but also the psychology of the people who buy music tapes, and the channels for this kind of music consumption have been clearly figured out.
This made Huo Jianning can't help but want to ask, Jun Shao, have you ever done such a business before?
But it's funny when you think about it, how is it possible?
When Jun Shao swam to the Xiangjiang River four years ago, the mainland had not yet opened these things, so how could he dare to sell tapes privately?
Besides, Jun Shao was only sixteen years old at that time, how could he go around the streets and alleys selling music tapes? Where did he get the money?
All of this should be the conclusion that Jun Shao came to through careful observation and speculation, but he is too smart and powerful, and it looks like he once sold music tapes like this!
After a pause, and after Huo Jianning digested the information, Yin Jun said, "Brother Ning, then just do what you say, and leave the rest to you to deal with." When we returned to the mainland to do business, others always thought that we had taken advantage of what a big advantage we had taken advantage of, and how much we had used the power of the government to make a fortune. Now we are just letting them see how strong the operation and sales ability of the Kirin Group is!"
"Yes!"
Huo Jianning slapped his face, "Let them see, what is the amazing commercial operation!!"
Yin Jun smiled slightly.
Fortunately, Huo Jianning was not a traverser, otherwise he would definitely answer like this at this time.
"Let's let them see, in the business field, your uncle, always your uncle!!"