After the management report on the side of Wanyou Company, the next person to speak was Cao Bin, the general manager of IS Voice.

Since Ren Pingsheng became the major shareholder of IS Voice through acquisition, the first thing he did was to fire Xu Ridong, the founder and former general manager of IS Voice, because this person's personality and ability were not enough to lead the company to develop and grow, nor could he implement Ren Pingsheng's intentions.

The second thing Ren Pingsheng did was to appoint Cao Bin, the former technical director of IS voice, as the general manager, this young man is not only the leader of the IS voice technology team, but has always suggested to Xu Ridong to increase research and development efforts and apply IS to more fields, but Xu Ridong has repeatedly refused.

In Xu's view, the voice over network market is still wild, and it is unwise to increase investment before there is no viable way to make a profit.

In Ren Pingsheng's view, it is precisely because of Xu Ridong's way of thinking that IS voice in the previous life can only be a small company, so he got up early in the morning and rushed to a late set, and gave up the big market of network voice to YY voice that came later.

So after Xu Ridong was driven away, Cao Bin, who met Ren Pingsheng's requirements, was promoted.

The third thing Ren Pingsheng did, and the first task he gave Cao Bin, was to integrate IS voice technology into the game "Ideal World".

AT THAT TIME, VOIP WAS STILL IN ITS INFANCY, AND THE MOST POPULAR SKYPE IN THE WORLD HAD NOT YET BEEN ACQUIRED BY MICROSOFT, AND MANY NETIZENS HAD NO IDEA WHAT VOIP WAS, LET ALONE THE VOICE SYSTEM BUILT INTO THE GAME.

Since the birth of online games, the type of gameplay of the game has undergone many changes, from the earliest online three, the keyboard operation of the Stone Age, to the legendary, miracle mouse click, and then to the trend of mouse + ASD led by "World of Warcraft", different eras have different ways of operation, from farming monsters to opening a group under the dungeon, the main content of the game has also changed many times, but the way of communication between online game players has not changed much.

Starting from the predecessor of online gamesMUD, entering text on the keyboard to communicate with each other has become the standard configuration of online games, no matter what online game, the story background is Chinese martial arts, whether it is foreign magic, chat must be realized with keyboard + text.

Regardless of whether the game's graphics are 2D cartoons or 3D stereoscopic graphics, online gamers can only communicate feelings, share ideas, make transactions, carry out activities and command battles by typing in a small box.

Keyboard typing and communication has even become one of the fun of online games, and many online gamers are not very interested in the game's combat, they just play the game as a chat tool, and they still have fun.

But although keyboard typing communication is ancient, there are also many drawbacks.

First of all, there is an operation threshold for keyboard typing, and for many players who are not good at typing, or have not learned the input method, they are deprived of a large part of the fun of playing online games.

Secondly, keyboard typing can not adapt to the trend of faster and faster game games, the development of online games is inclined to better pictures, more diverse gameplay and richer game content, which requires players to focus more attention on the game elements themselves, and frequently switch input methods, which will not only interrupt the player's current operation, but also cut off the experience of the game, bringing more inconvenience to the player.

Finally, keyboard typing is not suitable for online games where there is a lot of teamwork and player organization, especially in multiplayer battles and occasions where the leader needs to command the battle, the player has to type to command others while operating the game character, which is a very inefficient way of communication, which will only drag down the player's operation and cooperation.

Ren Pingsheng's experience in his previous life is enough to prove that the introduction of game voice is not only conducive to the development of online games, but also to attract and retain more players.

At that time, with the help of the in-depth cooperation between Dole Games and "World of Warcraft", YY voice started from the auxiliary tools of "World of Warcraft", gradually developed and expanded, and finally formed a closed-loop network voice platform, becoming one of the few elements in the network chat tool to defeat Tengxun.

Ren Pingsheng is now not only one step earlier involved in the field of voIP, but he also has a bigger plan.

At this time, Li Xuelin's happy era has not yet begun to engage in YY voice, and the voice system of "World of Warcraft" itself is not perfect, and there is basically no available voice system in other domestic online games.

This is a vast blue ocean, not only the market prospects, but also few competitors.

Ren Pingsheng can calmly lay out.

The first step is to cultivate the habit, first embed the IS voice technology into the "Ideal World", so that the players of the "Ideal World" are the first to experience the first-class network voice chat effect, so that the network voice becomes a necessary means to assist game entertainment, and gradually cultivate the players' dependence on network voice, so that they can slowly give up the keyboard + text communication method and regard network voice as the first choice for communication.

The second step is to transplant embedding, after the initial cultivation of the market through "Ideal World", IS voice should actively provide transplantation embedding for other online games, this transplant embedding can be free, and even provide some discounts appropriately, strive for more games to access IS voice technology, and apply the mature technology through the practice of "Ideal World" to other online games, so that more gamers can experience the benefits of network voice.

When Ren Pingsheng said this, Xu Tao asked with some puzzlement:

"Why should we use our own technology for other companies, wouldn't it be better to have Ideal World exclusively, so that more players will flock to our games and our revenue will increase. ”

Ren Pingsheng shook his head with a smile and said:

"No matter how many players in "Ideal World" increases, there is always a limit, but the players of other online games are unlimited. ”

"We developed IS Voice, not only to make online games attract more players, but to get more people to use VoIP and use our voice software. ”

Looking at everyone's still skeptical eyes, Ren Pingsheng continued to give an example:

"Everyone knows how QQ developed, right?"

Everyone nodded one after another, most of the people of this age have entered the society with QQ, and they naturally know it very well.

"QQ does not have much originality in terms of technology or design, instant chat was first invented by ICQ, and the convenience and speed of use are not as good as MSN and Yahoo Messenger, but why can QQ survive in these similar competitions that are much stronger than it, and become the boss?"

Everyone frowned, for the success of QQ, many people take it for granted, but it is really difficult to say when it comes to analysis.

Ren Pingsheng said it.

The answer is simple, because QQ entered a blue ocean market early. ”

Lin Lisong asked puzzledly:

"What is the blue ocean?"

Ren Pingsheng nodded, raised two fingers and said:

"The existing market is made up of two kinds of oceans: the red sea and the blue ocean. The red ocean represents all the industries that exist today, that is, the market space we know, and the blue ocean represents the industries that do not exist today, which is the unknown market space. ”

The eyes of everyone present were focused on Ren Pingsheng's two fingers, and he pointed to the finger that represented the blue ocean and said:

"At the beginning, QQ occupied the blue ocean market with the largest population and the largest development rate in the world, and this market had broad prospects, but not many people were aware of the existence of the blue ocean at that time. By the time other competitors found out and entered the battlefield, QQ had firmly locked the usage habits of domestic users on this fat penguin, which was useless no amount of effort. ”

Ren Pingsheng's analysis was very vivid and thorough, and everyone nodded again and again.

"Similarly, the VoIP market is currently a vast blue ocean. ”

Ren Pingsheng stood up, his eyes flashed with a strange light, and he said with a heartfelt voice:

"We cultivate the seeds through "Ideal World", we cultivate user habits through transplantation and embedding, we sow the seeds of network voice into the subconscious of every user, so that they will habitually open the voice software as soon as they enter the game, so that they are unconsciously accustomed to using voice to communicate with each other, so that they feel that voice is better to use, more convenient, and more interesting than the keyboard......"

"There will come a time when users open a piece of software and they will first choose to use their voice to communicate with each other, and they will use keyboard text as a secondary means of communication, or even treat it as an old-fashioned and outdated thing. ”

Ren Pingsheng's face suddenly sank, his hands made a throat-cutting motion, and said coldly:

"Then when the time comes, we can replace that penguin as the king of Internet chat. ”

There was silence in the audience, and everyone was stunned by Ren Pingsheng's words.

They thought that the boss was just explaining the business logic of VoIP, and gradually began to understand the boss's logic;

They originally thought that the boss just wanted more people to use IS voice and add a promising industry sector to the company;

They never expected that the real purpose of the boss was to kill Teng Xun.......

Although during this period, Tengxun has not yet developed into one of the three giants of BAT in later generations, but it has the strength of one side in the domestic Internet rivers and lakes, especially QQ, a chat software with an absolute monopoly market position, so that Tengxun is immovable in the face of the challenges of opponents such as Yahoo and Microsoft, and is almost invulnerable.

Although domestic counterparts such as Luoyi and Xinlan have challenged Tengxun QQ, they have all failed miserably.

QQ's king status has been firmly established through these wars, and it is also deeply engraved in the minds of Internet practitioners.

QQ is invincible, everyone thinks so, and no one has any illusions of challenging it again, because the results are well known.

At this time, Ren Pingsheng actually proposed to kill QQ.

The boss's tone is big enough.

However, thinking carefully about the development path analyzed by Ren Pingsheng, it seems to be very reasonable and well-founded, and there seems to be a little bit of hope.

But in any case, everyone present saw that Ren Pingsheng's ambition and ambition were huge, and they were boundless.

However, young people like Cao Bin, Luo Changyu, and Li Guohui were inspired by the boss's ambition, and their faces showed eager looks.

Young people should have ambitions and dreams.

How good is Tengxun, how great QQ is.

Listen to the boss, do it first and then talk about it.

Ren Pingsheng looked around and saw that his words had achieved an effect, and he nodded with satisfaction:

"Then everything will be executed according to what I say. Everyone has to work together and cooperate with each other to increase the penetration rate of IS voice technology to more than 90% by the end of the year, understand?"

The crowd shouted in unison.

"Understood. ”

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