Chapter 184: Follow the Trend

Under the chairmanship of Chairman Ren Pingsheng, Wanyou Games held the second meeting of the first board of directors.

At the meeting, all the directors unanimously approved the "proposal on the early repayment of personal loans to Chairman Ren Pingsheng" and "the proposal on the early repayment of short-term liquidity loans to Handong Bank" put forward by director Lin Lisong, and all directors agreed that the company's current cash flow is stable, account deposits are sufficient, and short-term debt should be reduced and financing costs should be reduced.

At the same time, Chairman Ren Pingsheng also stated that he will continue to support the company's daily operations, and will continue to fulfill its borrowing obligations if there is a need for funds in the later stage.

At the meeting, director Xu Tao also put forward a "proposal on providing interest-free loans to IS Voice Technology Co., Ltd."

At present, the two companies have established a strategic partnership to jointly develop the next generation of game voice technology, and provide interest-free loans to IS companies, which is conducive to the company's increased research and development efforts, seize more market share, and will not damage the company's financial health.

After research, all the directors unanimously approved the proposal of director Xu Tao and agreed to provide an interest-free loan of 50 million yuan to IS Voice Technology Co., Ltd. for a period of one year. Before the expiration of the loan period, the IS can apply for an extension or apply for another application.

In this way, the second meeting of the first board of directors of Universal Games was successfully concluded in a harmonious and joyful atmosphere.

......

After the meeting, Ren Pingsheng flew non-stop to Yanjing City, and Lei Jun and Cai Wensheng had been waiting there for a long time.

After Cai Wensheng's mediation, Lei Jun has agreed to Ren Pingsheng's proposal to set up a private equity investment fund in partnership.

As the three of them have already made a number of investments and business dealings, they have a deep understanding of each other's personal capabilities and investment philosophies, and they all have a common understanding of the purpose and approach of this investment fund.

Lei Jun believes that a good entrepreneur should find the right direction of the market and enter the right industry at the right time in order to achieve positive returns.

Cai Wensheng believes that the first phase of the Internet industry has come to an end, and the second phase has not yet officially debuted, and there are still a lot of opportunities in the subdivisions within the industry.

Ren Pingsheng believes that China is undergoing a great change, and the future will enter a great new era, and the country's take-off will inevitably bring about tremendous economic development.

Together, the trio set the tone for the fund:

Focusing on the early financing and investment advisory services of start-ups in the Internet and high-tech industries, we mainly invest in high-quality start-ups in the start-up and growth stages, and achieve respectable and great enterprises through investment.

In the naming of the fund, Ren Pingsheng and Cai Wensheng unanimously elected Lei Jun as the main creator.

After repeated concessions and deep thought, Lei Jun named the new fund: Shunwei Fund.

Shunwei is a generalization of following the trend.

Homeopathy is to conform to the trend of the times, the meaning of borrowing strength, and for, is to take precautions and make a difference.

To follow the trend is to seize the opportunities given by the times, take advantage of the industry trend to resist the wind, and take advantage of the rise of the country and the east wind of national rejuvenation to become a wave chaser in the great wave of national economic development.

For this naming, Ren Pingsheng and Cai Wensheng naturally unanimously agreed and greatly appreciated it.

But only Ren Pingsheng and Lei Jun know that the concept of following the trend began at the end of 2006 at the Jinshan headquarters in Yanjing City, and it was Ren Pingsheng's speech on the trend of the times that officially laid the foundation for Lei Jun's idea of choosing the investment industry, and only then did he have today's "Shunwei Fund".

The registered company of Shunei Fund is named as Shunei Investment Management Company LTD.,

The registered capital is 50 million yuan, business scope: investment management, investment consulting, legal representative: Lei Jun.

There are three shareholders: Lei Jun invested 20 million yuan, holding 40% of the shares, Cai Wensheng invested 15 million yuan, holding 30% of the shares, and Ren Pingsheng invested 15 million yuan, holding 30% of the shares.

Lei Jun is the chairman of the board of directors of the company, mainly responsible for convening the board of directors to decide on major matters of the company.

Cai Wensheng is the director and CEO of the company, mainly responsible for the company's day-to-day management and investment affairs.

Ren Pingsheng is the director and president of the company, mainly responsible for investment project screening and investment consulting.

The office of Shunwei Fund is located in LG Gemini Building, Yanjing City, and currently has only 10 employees, most of whom are recommended by Lei Jun and Cai Wensheng, with rich investment experience and professional quality.

Lei Jun and Ren Pingsheng both have their own companies to operate, and the daily management of the company is basically handed over to Cai Wensheng, who is of course very competent for this responsibility with his many years of experience in angel investment and the network qualifications that have been in the Yanjing investment circle for many years.

The first batch of RMB funds of Shunwei Fund totaled 20 million yuan, and the main investment target was Internet start-ups, and this fund was named "angel" fund by Ren Pingsheng.

The "Shunwei Angel" fund, as the name suggests, is to act as an angel for start-ups, providing their first investment in the start-up stage.

As for the companies to be invested, Ren Pingsheng has long been aware of it, and the first thing he recommends is the Internet e-commerce industry.

Although Ali Mama's Dibao has occupied half of the Internet e-commerce industry, however, the nature of C2C determines that it can not be further improved in the control of commodity quality and the convenience of logistics and transportation, with a wide range of goods, thousands of third-party sellers, and relying on the logistics system of "three links and one reach", which ultimately affect the consumer reputation and purchase experience of C2C e-commerce.

(Note: C2C refers to person-to-person e-commerce.) Among them, C refers to the consumerCustomer, 2 is the English to, and C to C is the behavior of the consumer selling goods to consumers through the Internet, such as Dibao, eBay, EBAY, etc. are all C2C e-commerce. )

With the continuous growth of China's economy and the rapid growth of residents' disposable income, more urban middle class will emerge, and their demand for Internet e-commerce will change from cost-effective to high-quality experience, and the next game of Internet e-commerce must belong to B2C e-commerce.

(Note: B2C refers to e-commerce between merchants and individuals.) Among them, B refers to the merchant Business, and B to C is the Business-to-Customer, such as Amazon, JX, and the tail product club are all B2C e-commerce. )

Whoever can seize this opportunity can cut a share of China's e-commerce cake, although it may not be possible to challenge Ali Mama, but as long as the direction is right, there is no problem in getting a piece of the pie.

In this industry, Ren Pingsheng has made a list of the main investment directions of Internet e-commerce:

1. Beauty e-commerce. Women have always been the main force of consumption, with the further imbalance of the gender ratio of men and women in China, women will have more consumption autonomy and consumption power, and the demand for beauty products will gradually grow, this field pays more attention to consumer feelings and brands, is not sensitive to cost performance, is a natural B2C e-commerce, and is likely to produce industry leaders.

2. Luxury discount e-commerce. The reason is similar to that of beauty e-commerce, mainly to grasp the special needs of urban white-collar women for luxury goods, especially in the case of the further popularization of the Internet, buying discount luxury goods through e-commerce channels is the best channel to meet women's consumption psychology.

3. Maternal and infant e-commerce. Although this era still implements the one-child policy, but the Chinese tradition of raising children and standards are very high, and can even be said to be put on the offspring at any cost, maternal and infant products due to its safety and nutrition considerations, consumer price sensitivity is not high, but the brand and origin are very picky, as we all know, due to some domestic bad enterprises, domestic products in the hearts of consumers score very low, maternal and infant e-commerce mainly take overseas purchasing or cooperation with overseas manufacturers, which further requires industry concentration, is likely to appear head enterprises。

For Ren Pingsheng's suggestion, Lei Jun and Cai Wensheng both agreed very much, and the three partners decided to walk on two legs after discussion.

On the one hand, we openly receive project proposals and investment plans from start-ups, and on the other hand, we take the initiative to look for investment opportunities in related fields by making use of our respective contacts and channels.

The investment plan that followed the trend kicked off in this way.

Although Lei Jun and Cai Wensheng are full of confidence, they are just implementing their investment philosophy.

Only Ren Pingsheng knows that every suggestion he puts forward is supported by a successful enterprise case in a parallel world.

For the reborn, investing is nothing more than practicing what has already happened.

And what Ren Pingsheng has to do in his life is just to slowly harvest the past according to the list in his heart.

That's what goes with the flow.

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