After returning from Hamburg, Lin Yun immediately wrote a simple storyboard script according to Hu Yiting's advertising creativity, and submitted it to the president's office to apply for shooting a new advertisement for the repeater.

Hu Yanan, the manager of the public relations department in charge of the advertising business, also admired his son's creativity, and at Hu Yiting's suggestion, he hired director Li Shaohong, who had filmed MTV for Tong Mu.

"This script is so beautiful, I can't forget it after reading it once, who wrote it? Awesome! Commercials are like photos, movies, tourist attractions, jewelry, only after reading it is a good thing, this script is like that, great. Li Shaohong was full of praise after reading the book.

Hu Yanan said proudly: "My son's creativity, Lin Yun wrote a storyboard script based on his creativity. ”

Li Shaohong praised: "They are all talents, this idea is great, and the script also conforms to the three-stage drama structure, if you don't say it, I really can't believe that this is something written by you people who are engaged in scientific research." ”

Hu Yanan narrowed his eyes and said proudly: "What's the matter, don't those who engage in scientific research have no aesthetics?"

Li Shaohong laughed and said, "Where, I'm complimenting me from the bottom of my heart." Okay, I'll leave this job to me, I am also familiar with Tong Mu, she looks and looks good, especially photogenic, I am confident that this advertisement will be filmed well. Well, although it's only September now, the first snow should have fallen on the Mohe side, so you don't have to delay, you can shoot it immediately, so let's finish filming the scene of the northern capital in the script first, and then go to Heilongjiang to step on the point, shoot the solo dance in the snow, and strive for ...... Well...... I guess I can get samples in a month, a month. ”

Li Shaohong spoke briskly, with heartfelt pleasure on the corners of her mouth, Chongguang Group did not look for an advertising company but found her directly, which made her feel a little vanity, which shows that she is now famous. In addition, Chongguang's remuneration is very generous, and he plans to hand over the entire advertisement to her for processing, with a total price of 300,000 yuan. You must know that Li Shaohong helped Tong Mu shoot MTV before, and the company only gave 3,005 for a record film, and he had to pay his own taxes.

Hu Yanan said: "Hu Yiting likes the MTV you shot for Tong Mu before, I also watched it in the CCTV music TV column, and I also like it, the price of 300,000 yuan is set by Hu Yiting, it should not be less, I hope Director Li can choose the best equipment and camera." ”

Li Shaohong listened carefully to Hu Yanan's words, and said eagerly: "Of course, camera, lighting, makeup, dance movement direction, I have all these personnel, this price is very fair, hehehehe, I heard that Tong Mu gave up signing a contract with Baidai and wanted to fly solo to engage in record production by herself, she really has the guts, I want to study hard for this independent spirit, hehe, I told her, if she wants to shoot MTV in the future, she will come to me directly, hehehe." ”

Hu Yanan said: "That's it, we'll have a light meal in the evening, I'll call the two of them, now Hu Yiting is holding a research and development meeting upstairs, Tong Mu is in school class, it's just right in the evening, everyone has time." ”

Li Shaohong nodded, got up and said with a smile: "Okay, then I won't delay Mr. Hu's time, contact in the evening, I'll make an appointment with the camera in the afternoon, now a good camera is very difficult to invite, everyone has a film appointment, I have to contact now, fortunately, I am very familiar with the shooting, that is, about a week, and it is no problem to invite a top domestic movie cameraman." ”

"Okay, then you can get busy, contact in the evening. Hu Yanan got up with a smile and sent Li Shaohong all the way out of the Chongguang Haidian headquarters.

Li Shaohong acted quickly, pulled the team up within two days, and surveyed the shooting site that needed to be filmed in the northern capital, Tong Mu entered the advertising shooting process and began to officially film, in order to take care of Tong Mu's studies, the shooting time was also arranged on weekends.

According to Hu Yiting's requirements, this advertisement needs to comply with CCTV's specifications, that is, it starts in 5 seconds, and the longest cannot exceed 30 seconds, and the original two-minute public service advertisement is condensed into 30 seconds, so it is more necessary for the director and camera to carefully arrange and create the impact and artistic effect of the picture.

Li Shaohong's speed was fast, using the best set of film cameras rented from Beiying, he completed the shooting of the Northern Capital within two days, and then transferred to the Pudong Overseas Scene, which was completed in one day, and then went to the countryside around Mohe, Heilongjiang for two days.

Two weeks later, Li Shaohong took the master tape and looked at it again and again, and it was extremely comfortable, if it weren't for the need for child herdsmen to go to school, she felt that she could have completed it in a week.

Then Li Shaohong took the master tape into the editing room and began to cultivate immortals, and it took a week to take out five seconds, ten seconds, fifteen seconds, and thirty seconds, and send four different versions of the work to Chongguang Company.

Hu Yiting and Chongguang's directors in Beijing felt very satisfied after watching it, so they officially contacted CCTV to prepare for immediate release.

CCTV has opened six channels in 96 years, with the development of the country's economy, the advertising price is also rising, the average advertising price is 2300 yuan per second, but Hu Yiting values the CCTV set is the most expensive, aside from the five-second standard before and after the news broadcast, the price of the eight-o'clock file has reached 20,000 yuan a second, and the nine-point file also costs 10,000 yuan, that is to say, the 30-second advertisement of Chongguang Group will cost 600,000 yuan if it is played once at eight o'clock, and it will cost 18 million yuan a month, and it will cost 216 million if it is broadcast for a year！

After Hu Yanan negotiated with the CCTV Advertising Department, the reply he got was that the current advertising period at eight o'clock was relatively tight, and it had been scheduled for December at the end of the year, and if it was to be broadcast, it would have to wait for January 97.

In desperation, Hu Yanan had no choice but to settle for the next best thing, and after discussing with the rest of the company, he decided to take the 15-second advertisement in front of the two nine-o'clock TV series that he represented from an advertising company, with a total price of 21 million yuan per month, from October 1 to the end of December, a total of 63 million yuan. In this way, the heavy light advertisement can replace the two advertisements represented by the advertising company, originally one of the two advertisements was for water purifiers, and the other was for casual wear, but this advertising company was also a broker business during advertising periods, and soon helped the other two companies choose other time periods and made a lot of money.

In addition, in order to ensure advertising coverage, Chongguang played 20 million advertisements in a set of daytime afternoon hours, and also chose the nine-o'clock time slot in the remaining five sets of programs, which is also the same period of three months from October to December, and it was also bought and squeezed, spending a total of 52 million yuan, so that Chongguang will spend 135 million advertising expenses for repeaters in the three months of the fourth quarter of 96, which is not counting the 36 million advertising costs for pictures and text advertisements that Chongguang will spread on more than 100 print and paper media across the country in the fourth quarter.

Fortunately, the Ministry of Education finally promulgated a new education reform plan at the end of September, announcing that it would set up English speaking and listening assessments in the high school entrance examination and college entrance examination two years later, starting in 1998, to improve the English application ability of Chinese students and change the status quo of dumb English.

Hu Yiting knew that if it weren't for Master Li's urging, the Ministry of Education would never have come up with a policy so quickly, so he specially called Lord Li's office and asked Secretary Tan Zheng to convey his gratitude on his behalf.

At the beginning of the National Day on October 1st, with the administrative authority of the Ministry of Education, Chongguang's repeater advertisement was finally unveiled on CCTV.