It was almost nine o'clock after the 11th National Day Gala, and before the start of the 23-episode TV series "Hu Xueyan" in CCTV's nine-o'clock theater, Chongguang's repeater advertisement was launched.

In this year, there are not many people who travel during the Golden Week, computers and the Internet are not popular, mobile phones are luxuries, and the main entertainment of the people still revolves around the TV, and thousands of households are used to watching TV to pass the time during the holidays.

Since the TV series "Hu Xueyan" was launched in September, the reputation has been very good, and the ratings have remained high, so there are a lot of advertisements before the TV series, but the CCTV advertising price is high, so many customers choose five-second or ten-second advertising, in order to ensure the user's experience, CCTV has begun to adjust the advertising strategy this year, and under the premise that the advertising price remains unchanged, give priority to longer advertisements, such as more than 15 seconds.

In the living room of an ordinary family in Beidu, a family of three is leaning on the sofa watching TV, enjoying the leisure during the holiday, the son Haitao, who is in the sixth grade of primary school, likes to watch advertisements very much, and he can memorize almost all the advertising words, like what "Kodak, enjoy every moment", "Intel, wait for the lamp", "Marlboro, the world of men", "Women's Yanjie, wash and wash healthier", "Dabao, see you tomorrow, Dabao, see you every day", "cover in the cover, one top five pieces", " Hengyuanxiang, sheep and sheep, sheep and sheep, sheep and sheep, sheep and sheep, sheep and sheep, sheep and sheep, and sheep and sheep ......"

The male owner Lao Li has become accustomed to his son's habit of reciting advertisements, and every time he sees his son fluently grabbing the advertising slogan before reporting it in advance, he always sighs that the child's memory is really good, and he can now forget what he ate for lunch when he wakes up, while teaching Haitao "I haven't seen you memorize words so smoothly".

Seeing that the TV series was about to start, Lao Li sat next to his wife, and after the broadcast of an advertisement of "Santana, I am not afraid to go all over the world", a clear and moving melody suddenly sounded on the TV, and the camera shot up, a girl in a plain red jacket held a dancing gesture, looking longingly at the Tiffany blue space above her head, and the red woolen scarf around her neck shook like a flame in the wind. Then a large overhead scene, the camera slowly rises from the treetops, overlooking the vast earth, it turns out that the girl is standing on an empty white plain in the forest and snow field, the black forest covered by the mountains in the distance and the snow on the white plain form a strong contrast, the girl is wrapped in red makeup and stands in the middle of the white plain, more and more enchanting and moving.

With the melodious music, the footsteps of the girl's black cotton pants and black cloth shoes danced lightly, and the whole person kept spinning on the white plain, only the upright upper body and the gesture of holding the arms remained unchanged.

Lao Li was a little surprised and didn't know what kind of dance this was, but his heart was slammed into this beautiful opening. Then the camera flashes, and the scene enters a small snow-covered village, and on the snow trail in the wooden house and hedge village, the girl spins all the way and dances in front of her.

Haitao suddenly shouted: "This is Tong Mu, right? Yes, it's Tong Mu! Tong Mu has made an advertisement!! this is Tong Mu's advertisement!!

The next shot is the girl in the red jacket continuing to whirl and dance under the ten-meter red wall of the Forbidden City, and her upper body posture still maintains the same gesture. Then the camera switch speed began to speed up, and the girl in the red jacket rotated in front of the sundial of the Taihe Hall of the Forbidden City, in front of the sundial in the Tsinghua Garden, in front of the sundial of the Red Mansion in the Yan Garden of Peking University, and in front of the super-large sundial sculpture "Light of the Orient" in the Century Park in Pudong, Shanghai. In the end, the girl greeted the rising sun, rotating like the wind on the top floor of the Beijing Building in the Northern Capital, and the entire city of the Northern Capital was overlooked under the camera, and a line of milky white and slightly transparent text suddenly appeared in the center of the screen, "Everyone has a big stage in their hearts." With the appearance of white characters, the music suddenly changed to light jazz music, the girl's red jacket is still the same, and she danced a cheerful ballroom dance with a tuxedo man on the roof of the Beijing Building, and then the camera continued to switch quickly, and the girl took the male dancer to dance all the places she had danced before.

Lao Li then understood, it turned out that the girl in the advertisement had been holding the gestures of the national ballroom dance, and then the girl and the male dancer in the tuxedo returned to the top floor of the Beijing Building, but the dancers became 21 pairs, and the new 20 pairs of dancers were dressed exactly the same as the girl's tuxedo combination, and the girl and the tuxedo became the lead dancer, rotating in the center of the national ballroom dance formation composed of 21 pairs of dancers.

A line of white words appeared in the center of the screen again, "How big the heart is, how big the stage is." The next sentence is, "Heavy light repeater, foreign language is really easy." ”

At this time, the advertisement cuts to the last shot, Tong Mu's back is standing on the top of the building, overlooking the whole city with his back hand, and the white characters are frozen in this shot, and it disappears after two full seconds, and the next ad is accessed.

Lao Li woke up like a dream, and was thinking about what to say, but his son Haitao had already rushed to say: "Dad! I want to buy a repeater!"

Haitao's mother hadn't recovered from this 30-second advertisement, and nodded in a daze: "What is a repeater? Mom bought it for you, right for learning a foreign language?"

Although the commercials on TV continued, Lao Li always had the girl in the red jacket in his mind, spinning and spinning in front of his eyes, spinning and spinning, enchanting red, youthful red, and dancing red.

"How much?...... Never mind...... Buy one for you and study hard!" Lao Li said.

Haitao said to himself with satisfaction: "Tong Mu has advertised! Awesome! Mom, Tong Mu is my favorite singer!"

"Ao, it turns out that this is Tong Mu just now?" Haitao's mother suddenly realized.

At this moment, a similar scene happened in thousands of households on the land of China, although the 30-second advertisement of Chongguang did not say a word from the beginning to the end, but it brought the audience a beautiful enjoyment, and when watching it, it seemed to be suddenly pulled out of those cheesy and noisy advertisements, as if watching a micro-movie.

With the indiscriminate bombardment of all six CCTV channels, many people talked about nothing more than this during the National Day holiday:

"Tong Mu advertised!

"Have you seen the advertisement of the repeater? It's really good, and if you do it all, you can still see it. ”

"The advertising slogan of the repeater is good, and the stage is as big as the heart. ”

……………………

Chongguang's employees are even more proud, as Chongguang's first attempt at advertising operation, they can come up with such excellent works, so that they became famous among classmates, friends and relatives overnight, everyone knows the name Chongguang, some employees jokingly said, "Now everyone outside thinks we are a repeater factory, I say that I am engaged in IC and no one believes it, hahaha......"

At the same time, hundreds of paper media across the country have also come up with a large number of advertorials in accordance with Hu Yiting's requirements, and they are overwhelmingly promoting the Chongguang repeater.

"Shocked!

"Foreigners are scared! Chinese stand up! There is a shocking secret to learning a foreign language!"

"The greatest invention of modern China was born! With him, all Chinese can speak English!"

"Top secret leaked! Military scientists have spent ten years secretly developing an artifact for learning foreign languages!"

"The most powerful invention in a hundred years!

"Don't miss an epoch-making product!"

"You can't let your child lose at the starting line if you lose money and your life!"

"Since I used the repeater!

"I never thought that speaking English is easier than speaking Chinese!"

"What just happened! Shock! The Germans knelt down for this product!"

"The most hated thing by the Japanese has happened!"

"It's terrifying! A product that the whole country is grabbing!"

"He asked an old farmer to learn to speak fluent English in three days and talk to a university professor!"

"The secret of letting children score 100 points in the English test!

"Shocked! The secret of learning a foreign language has been revealed! The first batch of users of the Chongguang repeater machine have all been admitted to famous universities!"

……………………

After Hu Yiting wrote down these headline party templates on paper, he also laughed and had a stomachache, and was scolded after showing it to Hu Yanan, but the next day Hu Yanan changed his mind, saying that since everyone uses advertorials to promote products, if Chongguang doesn't use it, it will be a pit for himself, so he arranged the headlines to various media with a thick old face, and the 3,000 yuan pen-to-pen fee for each article made reporters and editors rush to it, and immediately concocted a piece of chicken soup for the soul according to the title.

Although this kind of viral propaganda method that was 20 years ahead of the times, although it was shameless and clichéd, for the Chinese people at this time, the effect was as good as using penicillin for the ancient people!

On the third day of the October propaganda offensive, Lin Yun found that something was wrong, the dealer's phone began to call in like crazy, and the problem of shortage of goods broke out all over the country.

A week later, the production pressure of Fuzhong electronics has reached a critical point, Lin Yun urgently opened up two assembly lines and a packaging line, the production capacity even so, the product is still in short supply, after obtaining Hu Yiting's consent, Lin Yun announced that the wholesale shipment price as a whole, from the original 488 one, suddenly increased by 100 yuan, to 588 one!

The cost of Hu Yiting's original design for the repeater is very low, 8KHz sampling rate, 4bit encoding, so that the sampling data per second is only 5KB, the built-in flash memory chip capacity of the repeater is a domestic 128KB cheap low-end goods, enough to store 25 seconds of repetition content, under normal circumstances, it is absolutely no problem to cope with the repetition of a large paragraph of English text in the tape, and it is more than enough to deal with words and sentences.

Through the integration of the supply chain, Lin Yun has compressed the cost of each repeater to less than 80 yuan, plus the cost of production and logistics, the wholesale cost of each product does not exceed 110 yuan, the price of 488 was originally a huge profit, and now the price has been raised to 588, which makes Lin Yun feel incredible, these days I can't sleep excitedly, and I will wake up with a smile when I finally fall asleep, and the whole person's spiritual head is like playing chicken blood.