After listening to his subordinate's report, Zhao waved his hand to let his subordinate out, and he walked out from behind his desk and sat on the sofa.

"You two want to buy ads for the whole year, and you're willing to pay a high price?"

"That's right, we're going to increase the current price by 20 percent on top of the existing price for next year's advertising. Wang Haoan replied in the affirmative.

Twenty percent? As soon as Zhao raised his eyebrows, 20 percent wanted them to breach the contract? Although they believed that even if they breached the contract, others would not dare to say anything, but he could not explain it to the leaders.

But first ask which advertising time they want before continuing to negotiate the price. If the price is right, it's not that it can't be adjusted, and even the broadcast time of the TV show can be adjusted.

"Which ad break do you want?"

"Before and after the broadcast of the evening cartoon. ”

"Is there any other choice?" Zhao Chu glanced at Wang Haoan with some surprise, this young man is very keen, and knows that advertising works best during this time period.

"The first ad after the news broadcast, or the first ad before the weather forecast, or the ad before or in the middle of an evening series. ”

Wang Haoan has made many alternatives, of course it's good to be able to win the advertisements before and after the cartoon, it doesn't matter if you can't take it, after the news broadcast, the advertising period before the weather forecast is also very good, and the advertisements before and after the evening TV series are also OK, this is the peak period of ratings.

"The advertising slots you mentioned have already been sold. My form shows that the least of the others will buy until May next year, and the remaining seven months will be given to you. ”

"Zhao, I think we can ask them to adjust the advertising time, and we are willing to increase the price by 30%. Wang Haoan looked at the price of some advertising slots on the table, and he could accept a 50% increase, but he would not really increase it by 50% in one bite.

"We buy the year-round ones, which is convenient for the management and statistics of the central station, and those who buy them for a few months, I think they should be directly removed from the shelves, or we go to negotiate with those people, I want to pay some price, they are willing to exchange advertising time with us. ”

Zhao's face changed, you negotiate, what are the benefits of the central station if you negotiate? What are you doing when we are the central station, can you say that you can change it? We have to agree!

"Fifty percent markup, I'll give you a ten-second ad before the weather forecast after the news broadcast. "At this time, the weather forecast was not watched by many people, because it was the behind-the-scenes dubbing of meteorological experts, and the picture was very rigid, and everyone preferred to listen to the weather forecast on the radio.

How can the voice of a meteorological expert be compared to that of a professional announcer?

This time period is not a golden time at all, and I thought this kid was very shrewd, but it turned out that he was not so smart.

"Zhao, the advertising in this time period is not the prime time, and since the weather forecast has been singled out from the news broadcast, the ratings have not been very good, and everyone still prefers to listen to the weather forecast on the radio. ”

"So for ads in this time period, I can only increase the price by 20 percent at most, and 10 seconds is not enough, I want 30 seconds. ”

"Thirty seconds? I can play several commercials in 30 seconds, doesn't it mean that I have to adjust multiple advertising periods, and you only give me a 20% price increase, it seems that we can't talk about it. ”

Wang Haoan glanced at Guo Jijie, and Guo Jijie immediately said: "Zhao, why can't you talk about it? Adjusting the advertising period is very common in our Xiangjiang side." We increase the advertising fee, and you can explain to the other party, the same thing, the highest price will get. ”

In fact, it is even more impossible on the Xiangjiang side, there are provisions in the contract that the TV station will compensate for high liquidated damages for breach of contract, unless the advertisement placed is illegal, or it has received an administrative order.

"You've added so little that I can't explain it to anyone else. Mr. Guo, Xiangjiang needs to make adjustments, and also give some compensation to the previous advertisers, right?"

Wang Haoan's face was dark, this Zhao was arrogant and tough when he was to me, so he smiled in the face of Guo Jijie, and his tone was much more tactful?

Fortunately, he took this issue into consideration, so he came with Guo Jijie this time, just to borrow Guo Jijie's identity, and it seems that for the time being, it seems that he ...... The effect is average.

"Zhao Chu, whether to give compensation or not, this matter is not for us to consider, Zhao Chu should know in his heart. If the price is right, we can buy three or even five years of advertising at a time. Wang Haoan said proudly.

Zhao's eyes lit up, five years? But he thought about it carefully and felt that it was wrong, the price of advertising fees was rising every year, and the other party gave a high price this year, but next year it may be a normal price, and the year after tomorrow it will not become a low price?

But if you can get back five years of advertising money at a time, it seems that it is not bad, and the station can prepare a new program to satisfy the leaders and the people.

"Is the advertising fee a lump sum payment?"

"Paid annually. I know Zhao's concerns, but we can promise a 10 percent increase every year. And our price this year is beyond others, isn't that sincere?"

"Besides, we pay a higher advertising fee, which is also good for the advertising department of CCTV, you can tell others that the advertising fee has increased, use us as an example. ”

Although this will be hated by other people who want to advertise, he can't help it, who makes the current CCTV advertisements not all sold all year round, and they are a little late, where do you know that someone actually set next year's advertisements.

"Zhao, there are advertisements booked every year, but in the end there is no way to continue to advertise for various reasons, we are different, this Mr. Guo next to me, his father is Guo Bingxiong, a wealthy man in Xiangjiang, with a net worth of 10 billion, we signed a contract, and we will definitely fulfill it. ”

Wang Haoan once again pulled out the name of Guo Jijie's father to take advantage of the situation, and his net worth of tens of billions of words gave Zhao a great shock.

"Please wait next door, and I'll report to the leader. ”

Guo Jijie looked at Wang Haoan: "Do you think they can agree?"

"Yes, because they won't be able to sell for a high price during this advertising period. And you don't have to worry, this advertising time will become prime time from the golden year!"

The weather forecast will soon be hosted by a news anchor, and the audience's attention will be greatly increased, and the ratings will continue to rise, and they will enjoy this dividend.

After a while, Zhao came back and continued to negotiate with Wang Haoan, the two of them took a step back, both wanted to promote this matter, and finally determined that the last fifteen seconds of advertising before the weather forecast were sold to Anjie Company, a total of three years, the advertising fee is paid annually, this year's fee is 10 million, and at the same time comes with a fifteen-second advertisement at noon, which will be paid off a week before New Year's Day.