This year, the number of PCs in Huaxia has surged to the forefront of the world, including more than 4.5 million Internet cafes alone, which are still registered, and there are many unregistered black ~~ Internet cafes.

The number of Internet users in China is close to 300 million, and the vigorous development of the Internet has been seen by many people, but they have not seen the business opportunities of e-commerce.

When many netizens went online, they suddenly found that there were many more advertisements on the Internet, all of which were Ali Bar Group's Digbao network, saying what Singles' Day promotion.

What the hell is Singles' Day? I've heard of the 38th Festival, Children's Day, Dragon Boat Festival, Mother's Day, Father's Day, what is Singles' Day?

Many people have never even heard of Digbao.com, they usually go online to play games, watch movies, or chat, and few people place orders and shop in Internet cafes.

Online shopping is still a new thing in this era, just like TV shopping, it is not very trusted by young people, they always feel that the things sold on it are not very reliable, and they will definitely regret it when they buy it.

But after seeing the words that popped up on the advertising page, such as seven-day package return, 100 million fund guarantee, the lowest price on the whole network, and the celebration of the Olympic promotion, many people came to be interested.

They clicked on it casually, jumped to the page of Dibao.com, and entered what they were interested in in the search box.

At this price, it seems that it is cheaper than buying it at a roadside stall, and there are many big brands. But it's all pre-sale, and it will be the discounted price on Double 11, which is Singles' Day, which is too anxious.

Some people who are excited began to follow the teachings to learn how to register, how to download Alipay, and how to pay online. There are also some people who see such trouble, and turn it off directly, and no online payment can be paid with Q coins, and it won't work at a glance!

The team started talking to a number of merchants asking them to participate in the Singles' Day promotion. If you participate, then the website will give a certain subsidy.

Of course, merchants themselves have to bear a lot of promotional discount costs, but as long as sales increase, they still earn.

But some merchants are a little worried, they are promoting too hard, if the sales are really good on this day, then in the next few months, will people still come to their store to buy things?

The price has risen suddenly, and many people will definitely scold the profiteers. If you make a month's worth of money on this day, you can do it, but if you can't earn it, you'll lose money.

The website also asks for free shipping or postage subsidies, which also makes many store owners hesitate. The cost of mailing is originally borne by them, and it is good to say that they send a large amount of mail, and they can talk to the logistics company about the cheaper price. But what about long distances, or small volumes, do they pay for postage themselves?

Some clothes are less than 30 yuan a piece, and the postage costs seven or eight yuan, and their profits are not so much!

However, there are also some merchants who are bold enough to buy advertising space with the website, so that their stores can appear on the homepage of the website, and when searching, they can appear in the first position, so as to increase the exposure of their stores, increase the user click rate, and increase sales.

More merchants still choose to wait and see, they are more interested in the subsidy of the website. The website gives them money to promote, how cool it is.

Their profits have not decreased, and their sales have increased, which is what they want to see the most.

Ma Yun's team is not stupid, and paid the subsidy, because there are still clauses in the contract with the merchants, all the merchants who participate in the promotion of Singles' Day, on the day of Singles' Day, the sales will be handed over to the website by two percentage points, and the website will take out an additional two percentage points for advertising and promotion on the whole network, which is actually equivalent to everyone paying for advertising together.

Now it is no better than before Wang Hao'an's rebirth, at that time, the promotional activities of e-commerce would be advertised online and offline at the same time, even including TV commercials, and looking for spokespersons or something.

At this time, if you do this, you will definitely lose, because the real smart phone has not yet appeared, the network has not yet entered the 3G era, and the number of computers in the family is not high, and online advertising is the most cost-effective.

These Internet promotion methods are also mentioned by Wang Haoan. When Wang Haoan did Internet advertising, they also saw it.

Nowadays, Ali Bar does Internet advertising, and has also signed contracts with many large Internet companies to promote on each other's platforms, in order to attract more users to register and attract more consumers.

Soon, Singles' Day arrived, and from zero o'clock on this day, Ma Yun stayed in the company and kept watching the data in the background. Wang Haoan was also invited to come over to have a look, anyway, Wang Haoan is the company's largest shareholder.

It wasn't until ten minutes later that the first order was placed, and everyone was cheering, at this point in time, they had almost no orders, who would buy something online in the middle of the night.

And this is still a Singles' Day discounted product, and it is limited to purchase, which means that this person really placed an order in front of the computer. The reason why it took more than ten minutes may be due to network delay or slow page redirection.

Wang Haoan pouted, what is this, these people are so excited? In less than three years, Singles' Day will become a shopping festival, and when the time comes, orders will fly from zero o'clock.

The current server capacity of Ali Bar is simply not enough, and many hardware should be upgraded.

An hour later, Ma Yun walked up to Wang Haoan: "Mr. Wang, it's time, let's go have some supper?"

"I know the sales in this hour are good, and they are not worse than the sales you made the day before, but now is not the time to celebrate, and this time tomorrow, let's celebrate again. ”

"Now you should go back and take a break, wake up in the morning, the number of orders will definitely increase, and the peak is at noon and evening. ”

"It's time to upgrade a lot of the company's hardware, the number of registered users of Ali Bar has surged, and there will be more and more merchants who come to the platform to open online stores. ”

"Don't worry, Mr. Wang, we have already said hello to Lianxiang Group and ordered a new server from them. The quality of Lianxiang Group's products is good, and the price is really cheap. ”

Wang Haoan smiled, can it be cheap, even think that the group is a low-price assembly strategy, mainly operating sales channels, independent technology research and development is not ranked at all.

I only hope that Lianxiang Group can find a suitable successor to manage after Liu Chuanzhi retires, if it is still Mr. Yang, I hope to think twice before acting, and don't recruit black for the company.

If the people of the country boycott it, even think that the group will go downhill.