Chapter 38: Millions a Day
The luncheon began, and the time to sit down was finally settled. The intrigue www.biquge.info the opening of the restaurant has also been suspended.
When Ding Yi was holding a wine glass and was busy greeting people, Zhu Hongxia came over with an excited face, very satisfied with the scene full of friends today, and said to Ding Yi after seeing this gap, "At noon, we received more than 500,000 gift money, how to enter the account?"
Ding Yi put the wine glass aside, thought for a while, and said, "Write off the cost of the event, and put the rest on the long-term amortization fee." ”
Under normal circumstances, the gift money is indeed a long-term amortization project, after all, it must be returned if it is received.
But in fact, the current situation of simple restaurants is not quite the same, and many of the main body of the gift money do not need to be returned, and the holding expenses are offset, and at least two or three hundred thousand can be left.
Seriously, Ding Yi also didn't expect the previous investment, and a fifth of the opening ceremony was recovered. Many units and companies are 5,000 or 10,000 gifts, even if they are individuals, they are basically thousands, which is definitely a generous gift in the ninety-six years when the per capita salary is not more than 1,000 and the per capita income is even more pitiful.
This is understood by looking at the constant staggering finances.
The place where the membership card is opened is even more lively, a bunch of young people are handling the membership card, many of them are following the leaders of the unit or company, and now they come to run errands.
These people have stacks of envelopes in their hands, the money counter in the counter is still spitting out money, the female college student who operates the membership card is sweating, and her breathing is a lot shorter, she is playing with computers, not a professional accounting staff, when has she ever seen so much money?
Although the money didn't go through her hands, it was cool enough just to look at it.
Sometimes she also wonders that the money counter will not burn if it is so clicking, right?
The boss of his own family is really good at making money, and money is like flowing water.
A stack of money was put into the cabinet, which made Ding Yi very excited, and his dizzy mind was much clearer, as if the money entered the cabinet and went into his pocket. What is the purpose of the membership card? Isn't it just to collect the money that can be earned in the future?
Just looking at the rhythm of this money counter swiping and spitting out money until it almost collapsed, the sense of accomplishment is really full.
In the future, it is about to set sail here!
The stack of four great men on the front and the fourth-generation hundred-yuan bills in Jinggangshan on the back, even if they are gray, are as red-eyed. Zhu Hongxia now feels that it is really a wise decision to resign from the state-run hotel and join the simple restaurant as a shareholder.
Thinking about it, Zhu Hongxia aimed at Ding Yi, who was wearing a suit, revealing a mature and unsuitable age, "Your membership card system is indeed enough for chicken thieves." ”
The membership card system is made by Ding Yi with reference to some experience of later generations, and there is basically no such activity as discount, in addition to the exquisite production, the difference between the levels, and the most important thing, consumption rebates.
It is not the same situation that there is no discount, but there will be a rebate for consumption, and it is important to understand that the membership card is only for individuals.
Well, for some people, it may be the money paid by the meal unit and the rebate of personal income, which will undoubtedly attract some people. In fact, this rebate can basically be used as a benefit fee given by a simple restaurant, and the advantage of this is that the simple restaurant basically does not bear the risk.
Simple restaurant only rebates according to the regulations, as for who the rebate falls into, what is the way of simple restaurant?
This is a very different nature from direct gift-giving.
Ding smiled when he heard this, "Aunt Zhu won't regret it now." ”
How could Zhu Hongxia regret it, just looking at the lively collection of money over there, she knew that this business was in order. Thinking about it, I couldn't help but guess, "Do you think we will recover all the previous investment today?"
Looking at this rhythm, Ding Yi estimated that the difference was about the same, so he nodded and said, "If it is just income, it is possible not to amortize the follow-up costs." ”
The catering industry has a large investment, slow recovery, and a complex relationship?
For a simple restaurant that has the potential to recoup all its investment on the first day, this normal business principle is actually not valid.
Although they are all catering industries, in fact, everyone's business model is fundamentally different, people are doing business, and Ding Yi is doing relationship. Well, there are no shady scenes, no violations, there are just legitimate relationship exploits, relationship expansion......
relationship, which is also an important gain in addition to profitability.
Speaking of which, the full dozen launched by the simple restaurant is just a membership card system, this thing is doing it everywhere, the same is a discount, and it is a rebate, this is not a simple restaurant, isn't it normal.
So, the world is complex, and there are not so many immutable rules.
……
Outside the restaurant, Sun Wenle, the owner of Wanghu Villa, sat in the car, looking at the lively simple restaurant, his face was a little ugly.
A simple restaurant is not simple at all!
Just looking at the scene of today's opening, Wanghu Villa will inevitably be strongly impacted.
After all, the positioning of the two sides is similar, and they are both targeting the same market, and simple restaurants are popular, and they will inevitably be impacted.
Just thinking about it, the person who had been sent out to inquire about the situation came back, and as soon as he got in the car, he said with a somewhat ugly face, "Boss, the situation is not good." On this morning, I saw that the simple restaurant had received at least one million with gift money and membership cards. ”
"Millions?"
Sun Wenle said in disbelief.
What is the concept of millions?
With this money, you can buy a large flat floor of more than 200 square meters within the fourth ring road of the imperial capital......
Now the average price of houses in the imperial capital is less than 5,000, well, in the era when the fourth ring has not been built and the fifth ring has not yet been shadowed, the average price of houses is basically within the fourth ring road.
In short, in the face of the number of millions, even Sun Wenle couldn't help but swallow his saliva!
"How is this possible, their investment is only millions, right?"
Sun Wenle reacted, the profits of high-end catering, he couldn't be clearer, once this noon passes, millions of income, after the evening, the investment will not come back immediately?
Sun Wenle really wanted to ask, what they are really doing in an industry? After thinking about it, he still muttered in disbelief, "This is unreasonable!"
"The dishes of the simple restaurant? well, the standard is very high. ”
"Vegetarian dishes can be eaten deliciously, and you really have to study hard at Wanghu Villa. ”
"Little Sun, you have to work hard!"
"Uh-huh, they're pretty good. ”
One by one, the phone calls came, and a few people who didn't care about his thoughts, or the honest people who were upright told him, made Sun Wenle's face more and more pale, and finally leaned back on the seat weakly.
The phone was gone, and now he didn't have to call to confirm anything.
As far as the current wind is concerned, the good days of Wanghu Villa are gone.
There is a relationship, the standard is also high, and the operation is also sharp, and the simple restaurant is a huge threat to them. Catering, circles, and word-of-mouth are more important for restaurants like theirs. And the leading role of the core figures of the circle is extremely obvious.
The assistant looked at Sun Wenle's face pale, and couldn't help but ask worriedly, "Boss, the threat is so big!"
Sun Wenle was silent for a moment, "Go back and study how we should deal with it." ”
Up to now, Sun Wenle is very difficult to deal with in the face of menacing simple restaurants, at least most of the yin damage moves are useless, because these restaurants themselves will be used as one of the places to pull relationships.
No boss will give up this powerful resource, and these relationships alone can help get rid of most of the tricks.
For example, industry and commerce, taxation, health, fire protection, public security, ......