The first condition that Ren Pingsheng negotiated with Wang Xing was to shut down and liquidate Hainai Technology Co., Ltd., and stop the business and development plan of Hainei.com, so as not to spend energy on projects with no prospects, and focus on domestic social networks.

The second condition is that Ren Pingsheng buys all the intellectual property rights of "Fanno" at a price of 20 million yuan, which is very cost-effective for "Fanno", which is still in the embryonic stage.

The third condition is that Wang Xing and his team as a whole are acquired by Ren Pingsheng and incorporated into the Wanyou Network Interactive Technology Co., Ltd. owned by Ren Pingsheng, including Wang Xing and his team members, and equally enjoy an option incentive plan similar to "Universal Game", and Ren Pingsheng promises to cash out the options within three years.

After the completion of this acquisition, Ren Pingsheng, Wang Xing and others can finally sit down to discuss the future development plan of "Fan No".

Wang Xing first introduced his entrepreneurial team, this team started from his first entrepreneurial project, experienced the rise and fall of the school intranet, and also witnessed the launch of the domestic network and Fanfu, which shows that the technical ability is indeed good, and it is rare that the earliest people have experienced so much together, but the earliest people have not changed much, which shows Wang Xing's leadership ability and prestige in his team.

Mu Rongjun is Wang Xing's apprentice at Huaqing University, he originally worked in Baidu, but he was moved by Wang Xing's words and joined Fanfu to start a business together. Although he is taciturn and does not express his opinions casually, he is the leader of the technical team.

Mu Rongjun's team also has two technical backbones, one is named Miao Kai, an engineer he brought out from Baidu, and the other is Zhang Yiming, a technical partner invited by Wang Xing to start a business together.

What Ren Pingsheng paid special attention to was this Zhang Yiming, who is a fellow villager in Longyan City, Haixi Province, with Wang Xing, although he is 4 years younger than Wang Xing, he looks like a college student who has just left school, but his conversation and eyes are very old-fashioned, with a GEEK temperament, and he is "algorithm" and "program" when he opens and closes his mouth.

Ren Pingsheng searched in his memory images and confirmed that Zhang Yiming was the founder of popular products such as "Daily Headlines" and "Douyin" in the future, and the "Byte Dance" company he founded in the future was also listed as one of the new Internet giants on an equal footing with rice and every group with a valuation of more than 50 billion US dollars.

Ren Pingsheng was happy at that time, and he really earned money by investing in Wang Xing's team, not only won Wang Xing, but also gave Zhang Yiming a gift.

It's just that Zhang Yiming at this time didn't have the idea of starting his own business, he was dug into his own by Wang Xing, a fellow villager of Longyan, after the previous company was shut down due to poor management, and made a great contribution to the optimization of the program of Fanno.

Wang Xing first reported on the current development of Fanfu.

Although it has been officially opened to the public for less than half a year, Fanfu has accumulated more than 100,000 registered users, and the activity of these users is extremely high.

Fan no users also spontaneously created many exclusive terms, such as browsing or publishing Fan no news as "brushing rice", and turning well-known figures on Fan No into "fan circle celebrities", for many users, "brushing rice" has become a daily routine, brushing rice at midnight, getting up to brush rice, brushing rice at work, eating and brushing rice is a habitual action, no matter how hurried life is, the hand of brushing rice always can't stop.

Fan Fu not only attracted celebrities in the literary and media circles such as Chen Danhong, Ai Weiwei, and Liang Wendao, but also produced opinion leaders such as Luo Yonghao, Lian Yue, Cheng Xiaoqing, and Caitou, but the opinions in the entire community are still very democratic, whether they are celebrities or ordinary people, they can discuss various topics together peacefully.

Listening and listening, Ren Pingsheng suddenly remembered someone, and he interrupted and asked:

"Is Allen zhang also on the meal?"

Wang Xing was obviously a little surprised by Ren Pingsheng's question, he nodded and said:

"Allen is our very early user, his account is @gzallen, he is also very active in the meal, do you know him well?"

Ren Pingsheng let out an "oh" and didn't continue to ask about this topic.

He just wanted to confirm this, Allen zhang was still dormant in the south at this point in time, and Ren Pingsheng had no intersection with him and no plan.

But the future is hard to say.

After listening to Wang Xing's report, Ren Pingsheng pondered for 1 minute, and then said:

"If we want to develop, we can't be confined to the current circle. ”

Everyone's eyes were focused on Ren Pingsheng, they were not like Wang Xing, it was the first time they had seen this new boss, so they were very curious about his ideas and opinions.

"Intellectuals, lawyers, media people, scholars, this circle does look beautiful, but in China it is a very niche circle, they can make the content of Fan Fu richer, but they cannot define the direction of Fan No. ”

"Mr. Ren, what do you think should be the direction of the meal?"

Wang Xing asked cautiously.

This is also the topic that everyone wants to know about, and the topic that is of most concern.

What does the new boss think about the future, and where will he take this group of people?

Ren Pingsheng calmly looked at this group of serial entrepreneurs who had many experiences, and said slowly:

"Rice no, not just some people's food, we should cook more people's food. “

"The rice we're going to build should be able to accommodate more users. Whether it is a celebrity, a film and television superstar, a pawn hawker, an office worker, or a housewife, you can find the topics you are interested in and participate in the discussion of various topics. ”

"What I understand as rice should be the food of the whole people. ”

Ren Pingsheng's elaboration is consistent with the product logic when he faced Wang Xing last time, but what Wang Xing wants to know most is.

"How?"

For the future of Fan No, Ren Pingsheng has already made a plan in his mind.

As a reborn, he has a clear understanding of the development path of domestic Twitter products, and he is also well aware of the strategy and methods of the eventual winner in that famous social media war.

Now, it is Ren Pingsheng's turn to provoke this war, and this time he will be invincible.

"First of all, we need to change the product structure of Fanno, and we can't follow Twitter's example. The content of the comment can only be included in the name of the tweeter and cannot be disseminated independently; the content of @ and retweet should be included in the name of the referent, so as to increase the exposure and dissemination rate of the original tweet. ”

Ren Pingsheng's first idea was met with opposition from Wang Xing.

"Why, the product logic of Twitter is to allow everyone to have an equal voice, and everyone tweets independently, so that more voices can be expressed. ”

Ren Pingsheng shook his head and said:

"Equality is not absolutely reasonable, and too much equality will only lead to disorganization, more noise, and confusion. ”

Wang Xing had some-for-tat meaning, his huge head was on the side, and his eyes looked at Ren Pingsheng suspiciously.

"I don't understand what you're saying. ”

Ren Pingsheng is not in a hurry, he knows that his concept is too far ahead of this era, and he doesn't mind explaining it slowly.

"I'll give you an analogy, you've all been to farmers' markets and commercial complexes. ”

Ren Pingsheng stood up and said while gesticulating:

"In the farmer's market, all the stalls are the same, everyone's location and area are about the same, but as soon as we walk in, we know that it will always be noisy, chaotic, mixed, densely packed with people, all garbage, and no one will think that the experience of the farmers' market is good. ”

"In commercial complexes, there is a selective distinction between location and crowd. The best places should be reserved for the flagship stores of luxury brands, and they must be made tall and glorious, whether or not anyone will buy them, but they will take a look at them when they pass by; the most lively places should be built with cinemas, KTVs and other mass entertainment facilities, no matter what class of people will use; and other corner places can be reserved for restaurants, coffee houses, beverage shops, etc., so that ordinary people can spend time every day; and the underground part can also be equipped with supermarkets to meet the most basic needs with the lowest cost. ”

Ren Pingsheng walked around, returned to the original point, and asked rhetorically:

"Do you think an egalitarian and chaotic farmers' market is more appealing, or is an unequal but hierarchical commercial complex more appealing?"

Including Wang Xing, everyone was dumbfounded.

But from their expressions, it can be seen that the metaphors of "farmer's market" and "commercial complex" are vivid, and Ren Pingsheng's explanation is also very good, and they are completely persuaded by Ren Pingsheng's logic.

Ren Pingsheng saw all this in his eyes, he was not overly complacent, and continued to extend:

"The same is true for social networks, we want more people to use this product, to let them find interesting things in this product, and to be able to let them survive, we must tailor different product experiences according to different users, and we must make the upper, middle and lower levels reflect the differences, so as to make this product richer, more interesting, and more user-sticky." ”

Seeing that everyone nodded involuntarily and began to agree with their product logic, Ren Pingsheng continued to heat:

"If celebrities, celebrities, big entrepreneurs, and public figures are all like ordinary people, and their remarks can only be spread with ordinary users, then equality is achieved, but richness and fun cannot be achieved. ”

"From a user's point of view, they use a social product to fill in the void, and if there is not enough interesting content, the product is not enough to keep them. ”

"This is especially true for users in China. ”

Ren Pingsheng was speechless, and the audience was silent.

Everyone was lost in thought, their minds had been mobilized by the new boss, and they began to think in a wider and wider space.

Only Wang Xing was not affected by Ren Pingsheng's contagion, and he soberly asked:

"Do you mean to say that the masses themselves do not have the ability to think independently and need us to guide them?"

Ren Pingsheng nodded, and said without changing his face:

"Steve Jobs said: Users don't know what they really need, we know, and we give them something, and he knows what's good. ”

"So, we not only need to strengthen and amplify the voices of celebrities, but we also need to help them build unique communication channels, create more opinion leaders, let them produce more content, and let them guide ordinary users to think, participate, and discuss. ”

"In order to win users and develop the enterprise, everything that can be done must be done. ”

Ren Pingsheng's words set the basis for the whole discussion, which is also the conclusion of the deep conversation between him and Wang Xing.

Since then, everyone no longer has any doubts about Ren Pingsheng, and they fully understand how far-sighted and analytical this new boss is.

They also believe that they and this project can go further under the guidance of Ren Pingsheng.

Wang Xing said on behalf of the team:

"Mr. Ren, I basically understand what you said, and we will implement it in the direction you pointed out. ”

Ren Pingsheng nodded, this discussion was very energy-consuming, even he felt a little tired.

But when everyone was about to get up, Ren Pingsheng stopped everyone again.

"Wait, one more thing. ”

Looking at everyone's puzzled eyes, Ren Pingsheng said slowly:

"The name Fanfu is too literary and not suitable for wide dissemination, so I suggest changing the name of this product. ”

At this time, everyone was already convinced by Ren Pingsheng, and they all asked in unison:

"What is Mr. Ren's opinion? ”

Ren Pingsheng said slowly after careful consideration:

"The essence of Twitter is a 140-word blog, and the awareness of the blog among domestic Internet users is already quite high.

"Weibo"

Everyone read these two words again, and they all felt that the word "Weibo" was catchy, easy to remember and easy to understand, and very appropriate, easy to spread and publicize, which was very suitable for Ren Pingsheng's positioning of the future development direction of this product, and they all echoed and applauded.

Ren Pingsheng smiled and said nothing, quietly watching Wang Xing and the team walk to work busy and excitedly.

It is now the second half of 2007, and there is still more than 1 year before Xinlan releases Weibo products, and 2 years before Tengxun, Sohu, and Luoyi join this Weibo war.

No matter how many contenders will enter the market in the future, Ren Pingsheng is confident enough to defeat these future opponents.

Because he knows that he is once again ahead of history.

。 Sogou