"Wang Dong, look, this is the new model that our Jili Automobile is about to introduce to the market, if you look at it without a problem, we will submit it for review." Li Dafu said to Wang Haoan with a happy face.

Wang Haoan looked at the car in front of him, which was much better than the one that Jili originally planned to launch. That car is a change on the basis of imitating the old Xiali, not to mention the internal performance or anything, and the appearance is not atmospheric enough.

This one looks much more pleasing to the eye, the streamlined body, although the wheelbase is not long enough, but it is much better than Xiali's, the interior space is also larger, and the trunk is large enough.

Open the door, Wang Haoan sat on it and felt it, the seat can be adjusted back and forth, although the amplitude is not large, but it can be very comfortable to drive from one meter six to one meter eight, it will not feel nested, and it will not be impossible to reach the accelerator or brake.

The seat back was adjusted at the maximum angle, and although it was less than 90 degrees and could not really be flattened, it was also more than 50 degrees, and it was not bad to lie down and rest.

"Lao Li, this window is still hand-cranked, is the battery technology unable to keep up, or after the design, I feel that the technology is more complex and the cost is relatively high?"

"The main thing is the cost. The battery can provide enough power, but with electric technology, the door needs to be adjusted a lot, and the cost will increase by 4,000 yuan. ”

"Didn't we discuss it at the beginning, the price of this car is 79,900, if the cost is increased by another 4,000, our profit will be too small. ”

"If there are so many wires connected to a car body, if it is old, it is not good to make it one thing, what should we do if it leaks? It is not fatal, but if it is electrified, who will buy our car in the future?"

"I'm thinking that next year, when we launch a new model, the technology should be mature, and then we will launch power windows. There is also electronic remote control lock technology, which I would also like to add. ”

Li Dafu has been to foreign countries to inspect the automobile market, and he also knows what novel designs are used to attract consumers to the more popular cars abroad.

It's not that he doesn't want to do it in one step, it's that it's more difficult. He didn't dare to take risks, so he decided to seek stability for the time being, and then develop step by step every year.

"That's fine. Wang Haoan affirmed Li Dafu's idea of making a low-end car to test the water, so that more Geely cars can appear in the field of vision of consumers, and then it will be easier to promote mid-range cars.

"How do you get the sales channels, how many 4S stores are there, can you ensure the distribution rate of the whole country?"

Sales channels are more important than brands these days. Because at this time, many people buy a car, and there are two kinds of perception of the brand. One is imported luxury cars, such as Mercedes-Benz and BMW, and the other is ordinary brands, such as island cars, such as Volkswagen or something.

The performance of Xiali's car is very average, but with its low price, not many people buy it?

"We have invested in a total of 12 directly operated 4S stores in first- and second-tier cities, and we are not recruiting franchise agents at present. ”

"It is difficult to distribute goods across the country, but it is no problem to cover most of the provinces, and we selectively ignore the western regions. ”

Wang Haoan can also understand Li Dafu's thoughts, although China began to revitalize the west, but the economy of the west is indeed much worse, and the transportation is not very good.

In those areas, in fact, motorcycles are selling better, then pickups, pickups, etc., and sedans are really not selling well.

Last year, China's automobile production and sales were only more than 2 million, of which passenger cars accounted for about 60 percent. This year is about to reach the end of the year, and looking at the production and sales statistics, it will be able to increase by about 15 percent compared with last year.

However, starting next year, Huaxia's automobile production and sales will skyrocket, especially the production and sales of passenger cars, which will increase by more than one million units per year.

One is that the demand for passenger cars in the Huaxia market is surging, and the other is that some companies in Huaxia have good cost control, and the price of cars has been reduced, which has stimulated sales.

And the price reduction of cars is because of the emergence of some low-end cars, which has impacted the market.

It can be said that low-end cars have driven the growth of the market, and also affected the market of mid-range cars. No one can say whether the large number of low-end cars is right or wrong.

You said that the low-end car has affected the development of the market, but it does open up the market, and the car has a service life, and it is not long, ten years is a big mark.

In the future, those who have bought low-end cars, won't they change cars?

Nowadays, even people who buy low-end cars will be considered by many people to be rich, and it is normal for those who have no money to take the bus or buy a motorcycle.

The emergence of low-end cars is a historical inevitability. And the skyrocketing sales of automobiles are also a historical inevitability. Therefore, Li Dafu's development strategy, Wang Haoan believes that it is more conservative.

"Lao Li, I took a look at your strategy, and there is no big problem, but are you too conservative in your estimate of the production and sales of cars?"

"This year is not much different from last year, but have you considered a question, Huaxia has joined the WTO. Then some imported cars, or imported spare parts, will pour in a large number, in fact, the cost of many joint venture car companies has been reduced. ”

"If the price of your car is less than 80,000, and others will lower the price and launch an economic model, then the overall market will open up, and the sales will rise in a straight line. ”

"Don't you notice that the major car companies are adjusting their production lines this year? They are expanding their production capacity because they have been hinted at from above, even explicitly. ”

"Don't you think your production line with an annual output of 50,000 units is a little smaller? I think it should be fine to expand to 100,000 units. ”

Directly doubled the idea, which surprised Li Dafu. 50,000 units is already a lot, this is to directly compete with state-owned car companies?

However, the changes in the situation after joining the WTO mentioned by Wang Haoan also made Li Dafu attach great importance to it. It seems that in the fourth quarter of this year, it is true that the production lines of many domestic car companies have increased.

"Mr. Wang, expand the production line, I also want to. You have confidence in our car, and I have more confidence. Just purchasing a production line requires a lot of money. ”

"Mr. Li. Wang Haoan interrupted Li Dafu's words, "I know that if I continue to inject capital, it will definitely dilute your equity, if you don't want to, why don't you choose a loan?"

"Pledge all the company's shares and take out loans to expand the production line. Next year, the automobile market in China will definitely be very prosperous. ”

"Actually, I invested in four research institutes, and the amount of money spent was much higher than the assets of Geely Automobile. If you don't believe me, then that's okay, I'll invest in a new car brand myself. ”

"It's hard for people to get a license plate, but for me, it's not a big deal. I can even buy a small foreign brand directly and take it to China to produce, there are many ways to operate. ”

"Mr. Wang, I think you are right, the production line can be expanded with loans. I'm going to contact the bank, a production line with an annual output of 50,000 vehicles, and it will definitely be put into use in the first half of next year!"