772 Taxi Market

Li Dafu made the right choice very smartly, and he also knew that Wang Haoan did have this ability.

Clothing, food, Wang Haoan has achieved the first in the industry, the current real estate industry is also developing rapidly, the goal is definitely the first.

For any industry, capital is a great advantage. What's more, Wang Haoan not only has funds, but now also has some technologies that Jili does not have.

If Wang Haoan gets rid of Jili and goes it alone, then Jili will be very passive. More ruthlessly, Wang Haoan directly sells cars at a low price, does not make money, loses one billion, Wang Haoan can bear it, and his market share and popularity will inevitably soar, but Jili will be a yellow stall.

Of course, Li Dafu also has a lot of trust in Wang Haoan's vision, Wang Haoan believes that car sales will skyrocket next year, so it must have been after a rigorous investigation, or he also got some news from above, he is willing to believe.

If the annual production is increased to 100,000 units, ninety percent of the sales will be sold, and the profit will also increase greatly. The proportion of the market can be increased from about 2% to 5%, which is definitely the top 10 in the Chinese automobile industry.

A private automobile company has defeated many state-owned automobile companies and achieved the top ten positions, which is also of great benefit to the brand building of Geely.

"Mr. Wang, my idea is that we have focused on low-end cars in the past two years, first occupied this market, and then developed towards the mid-range, what do you think?"

Wang Haoan nodded: "Very good." However, you may be overlooking a market that can also allow Geely to export cars. ”

Seeing Li Dafu's confused look, Wang Haoan continued to explain: "If you look at the cars running on the street, they can probably be divided into three types. The first is official cars, including political axes, enterprises, etc.; the second is private cars, mainly for personal use, but also for some personal bosses; and the third is taxis. ”

"Your main target consumer market is the private car market, right? Do you think Geely's cars are low-end cars, so it is difficult to enter the official car, so what about taxis?"

"Taxis, in fact, are the low-end cars that everyone remembers. This has to be cheap enough to be purchased. Because there is no need to consider the problem of face, there is no need to consider off-road performance, and fuel saving, etc., so it is generally a small displacement. ”

"In the taxi market before, Xiali was the best-selling, and then Jetta, and there were fewer other models. The characteristics of these two cars are low failure rate, low fuel consumption, and cheapness. ”

"Our current car, which is improved according to Xiali, has a little better performance than Xiali, looks better, and has a cheaper price, why can't we occupy this market?"

"Even the domestic taxi market, foreign markets may like it. In the foreign market, I will expand, and it will not be difficult to win orders for thousands of vehicles next year. ”

"The domestic market is larger, the demand for taxis is also surging, and the elimination rate of taxis is also very high, if this market is seized, let alone 100,000 a year, it is no problem to double. ”

Li Dafu listened to Wang Haoan's words, his eyes became brighter and brighter.

Not to mention anything else, he can find political axe public relations for taxi procurement in Zhejiang Province, and political axe will definitely be willing to support the development of enterprises in this province.

There are also some markets without big car companies, you can try, if you can win this market, not to mention the top ten in China, maybe you can go further, and the proportion of sales can also be increased to 10%!

"Mr. Wang, those who can work harder, your relationship with the political axes in various places in China is much stronger than mine, why don't you work harder and help find more orders?"

Wang Haoan's enterprises are all over the country, and many cities, and even the province does not have passenger car companies, with Wang Haoan's connections, should be able to win a lot of orders, foreign countries can guarantee thousands of vehicles, domestic not tens of thousands?

If it is sold before production, it is also a reassuring pill for the owner of the company.

At that time, Geely cars can be seen everywhere on the streets, and the brand awareness will also increase rapidly, and the goal of one step a year can be achieved with absolute ease.

Maybe in less than three years, he will officially enter the mid-range car field, when the profits will be higher, and his dream will be realized sooner.

And if there is an order, it will be easier to take out a loan, and the bank will have more confidence in their ability to repay.

"I'm here to help find some orders? Mr. Li, then my task is relatively heavy. As I said before, I basically don't interfere in the management of the company, so I don't ask for a salary. ”

"Brother, settle accounts. If I pull orders, then the company can also reduce the number of salespeople a lot. So, I'll register another car sales company, and I want 40% of the net profit. ”

"Forty percent?!Mr. Wang, is it too high?" Just selling, it will take forty percent of the pure profit, and don't take the risk, which he can't agree, and the other two partners won't agree.

In addition to bringing in the partner who made spare parts, Li Dafu also pulled a friend to join the gang. Now he holds 51 percent of the shares, Wang Haoan 35 percent, 10 percent of the spare parts, and the last one 4 percent.

And the last friend who invested in the company was actually the 4S store that invested in the company, and he was also responsible for managing the 4S store.

"Mr. Li, forty percent is not high, I want forty percent of the net profit. I can help the company expand sales, but I can also help the company export cars and increase brand awareness, which is very difficult for you to do. ”

"And I have to pay some other costs for favors, do you think my favors are worthless?"

Li Dafu was speechless. The favor of the richest man can be big or small, and this can't really be measured by money. But there's nothing wrong with saying it's worth it.

"So, I design another ad for the company. A few of my company's classic advertisements, you must have heard of them. Some of the advertisements of Lehaha and Jianbao are also produced by our company, and every advertising product is popular. ”

Li Dafu is not only thinking about paying 40% of the net profit, but also because he is afraid that the company's sales channels will be controlled by Wang Haoan.

If this is the case, then the power of the company is likely to be sidelined. He hopes that the company will develop and become the top in China, but he does not want the company to become someone else's final say in the future.

Even he planned to go public three years later, and at that time he would go all out to develop the mid-range car market. But if the company's equity falls out within three years, he will be very hit.

But if he doesn't agree, it may not only make Wang Haoan, a partner, unhappy, but also seriously affect the company's product sales, how should he choose?