"Andy, why did you take over Yin Mingming's small supermarket company? Six stores, the combined area is not as good as the first floor of one of our stores, and it costs so much money!"

Guo Jijie didn't understand why Wang Haoan did this, it was not cost-effective.

"Yin Mingming's father is very prestigious in that provincial chamber of commerce, he helped us, and we naturally can't treat him badly. However, it was not our Baihui Trading that acquired Yin Mingliang Supermarket, but me, so whether it is a loss or a gain, it will not affect Baihui Commerce. ”

"At least now the supermarket alliance that targeted us is scattered, and this result is not bad, isn't it?"

Wang Haoan saw Guo Jijie grinding coffee there, walked over and took Guo Jijie's ground cup directly, well, it tasted good.

Guo Jijie watched the coffee he had just brewed fly away, and continued to grind the second cup: "I said you were confused, right? You bought Yin Mingming's supermarket, can you hide this from others?"

"You're going to divide their alliance and promise a lot of good. Now that you have given Yin Mingliang a lot, what do other people think? They will not look at how much they have earned, but how much others have earned, and if they earn more than them, they will be unbalanced in their hearts!"

This is the principle of not suffering from few, but suffering from inequality. If you let others make more money, they may not necessarily be happy, they are all greedy~~ and want to make trouble.

"Andy, if you do this, more people will definitely contact you, hoping to sell you the supermarket in exchange for a large sum of money. Can you suffer a loss for three or five people, but what about thirty or fifty people? That's hundreds or even more small supermarkets, and you can still buy them all?"

Wang Haoan looked at Guo Jijie: "Why can't you?"

Guo Jijie was stunned, Andy wouldn't really want to buy them all, right? !

"Lao Guo, do you remember that we studied the model of foreign retail groups? They have hypermarkets, large supermarkets, small supermarkets, and even community convenience stores. Either way, they have unique business advantages, and they can also form a scale and bring a lot of profits. ”

"We are now doing hypermarkets and supermarkets, but have you ever thought about it, this is already a small profit in third-tier cities, what should we do in fourth-tier cities?"

"If you look at those small supermarket chains, they are all developed in county towns or cities below the fourth tier, the store scale is not large, and the goods are not complete, but they are enough. ”

"There is no need to go to the supermarket to buy a lot of goods, and other stores can also buy them. Removing those with high duplication rates with other stores, and choosing some with high profits and large sales are the way to survive for those small supermarket chains. ”

"Remember when I told you that fresh food will become a pillar of supermarket profits in the future? ”

"Those small supermarkets, with a scale of less than 1,000 square meters, are actually more suitable for opening near the community, more suitable for making fresh food, and becoming a vegetable basket for many communities. ”

"Our big supermarkets require a certain population density, otherwise they simply can't attract enough traffic and make money. ”

"Small supermarkets are the trend of the future, and when the market of large supermarkets is saturated, small supermarkets will definitely achieve faster development. Although we have not yet completed the layout of large supermarkets, it is not impossible to develop small supermarkets now. ”

"As long as they are willing to sell, the location is good, and there is no negative news, I am willing to buy. When the time comes, you can make enough money by integrating some small supermarkets, just like a snack bar. ”

Everyone knows that hotels are more profitable, with large stores, large customer flow, greater fame, and higher profits for single products. However, many areas simply cannot support the survival of large hotels, so they can only open small ones.

The snack bar is the smallest of the restaurants, and the profit of a single store is not high, but it has a significant advantage over the big hotel in terms of quantity.

Any urban area, or a county seat, can open a snack bar, and there must be a snack bar. Nationwide, the number of snack bars can even exceed a million.

As long as you can occupy one-tenth of it, even if it is only 5%, it can bring higher profits than a large hotel.

Hearing Wang Haoan say this, Guo Jijie suddenly found that it seemed that after the small supermarket formed a scale, it seemed that the profits were also good. In fact, the company has discussed it a long time ago, but it just thinks that after opening a big supermarket first, occupying the main urban areas, and forming a brand effect, it will be enough to directly acquire some small supermarket companies in the future.

Now Wang Haoan started from a small supermarket, and after the merger with Baihui Commerce and Trade in the future, Baihui Commerce and Trade will inevitably be able to firmly occupy the leading position in the domestic retail industry, which is unshakable!

"Andy, just think about it carefully, do you need the cooperation of Baihui Trading, I will support you on the board of directors." ”

"No, I'll do it myself first, maybe it will be merged into Baihui Commerce and Trade in the future, and whether I make or lose is my own. ”

Wang Haoan is not sure for the time being, whether to merge or not, there are advantages. In his previous life, Li Chaoren not only had a big supermarket in Xiangjiang, but also controlled a small store like Watsons.

However, after the formation of the brand, Watsons' profits also rose, and there were Watsons stores in every city in China, and there were many abroad, which made a lot of profits for Li Chaoren.

and 7-Eleven, which is also a small store, but has become the world's top retail chain.

In addition to small shops, the fastest growing medium-sized supermarket in the previous life was Yonghui. Yonghui's biggest concept to consumers is that fresh food is really fresh, and they will go to the place of origin to directly contract an orchard and a vegetable field, and then pick it and supply it directly to the supermarket, and even many surrounding vegetable markets and fruit shops have been forced to change careers.

After making up his mind, Wang Haoan no longer has so many concerns, as long as it is a suitable supermarket chain, he will talk about it, and if the price is right, he will buy it.

……

"Mr. Parker, the chairman of Baihui Supermarket, it seems that many small supermarkets have been acquired recently, is Baihui Supermarket going to speed up the pace of expansion?"

Parker pondered for a moment: "Not really. If Baihui Supermarket wants to expand, there is no need to acquire it in the name of Wang Haoan, I guess the board of directors of Baihui Supermarket has different opinions. ”

"It's good news for us, they mess up and we have more chances. The acquisition of those small supermarkets, I don't know what Wang Haoan thinks, if it is good to use a brand, use different brands, and even the cash register system has not been unified ~~~ one, such management must be very chaotic. ”

"I think Wang Haoan is dizzy and hungry. If you want to expand the scale, you also need to merge and acquire the right supermarket, the size is different, the business focus is different, so if you go on, you will inevitably fail!"