In the end, Zheng Ximing agreed, he had no choice, at least in this way, he could still have a stable sales channel and ensure stable growth of profits.

Although it seems to be passive, and the production side still has to listen to the instructions of Manhan Food, at least the other party promises that if there is no quality problem, the minimum sales will be guaranteed.

"Mr. Zheng, the contract has been signed, you can read the terms clearly, the information that should be provided will be sent over as soon as possible, and our company will arrange someone to verify it. ”

"You also go back to remember the above details, don't do anything to trap us, otherwise I may lose a lot of money, but I promise to sue you for bankruptcy. ”

"Mr. Wang, rest assured, although I have not dealt with Mr. Wang before, Mr. Wang can send someone to my company to inquire, I have never cheated anyone. ”

Wang Haoan looked at Zheng Ximing with a smile: "Yes, you use cocoa butter for this chocolate, right?"

Zheng Ximing's face changed, can this be eaten? He tried many people, but he couldn't eat it?

Cocoa butter substitute is not the original raw material of chocolate, the original raw material is cocoa butter. The name of the two products is similar and the taste is similar, but they are actually not the same.

Why use cocoa butter substitute? Because there is no cocoa butter in China, this needs to be imported, not to mention the relatively high price, and the settlement is also more troublesome.

But the cocoa butter substitute is different, mainland companies can produce it, the price is cheap, and they can even pick up the goods first and settle the payment at the end of the month. In the future, many chocolates in China will be produced on behalf of cocoa butter.

"Mr. Zheng, it's better to be frank in business. Change the ingredients in the back, remove the chocolate, what the original ingredient is, just write what the ingredients are, most people don't know that chocolate was originally produced by cocoa butter, they just taste about it. ”

"Also, the packaging of your product needs to be changed. This box of biscuits is too much, so it is reduced to two-thirds, which can also facilitate the price reduction and make more people willing to buy it. If you like it in particular, you can buy two boxes. ”

"Egg rolls are already easy to break, isn't it easier to break like yours in this kind of packaging? Although there is a layer of chocolate sauce on the surface that can be wrapped, but not all of them are wrapped, what should I do if this half of the chocolate is broken?"

"In this box, the middle is separated, so that there are two on one side, two layers on the top and bottom, a total of eight. The outer packaging should also be changed, and the pattern should be more attractive. ”

"If you want a product to sell well, not only the sales channel must be good, but also the advertising should be done well, and the product packaging, pricing, taste, etc. must be taken into account. ”

"Also, since you signed a contract with me, I'll give you another idea. On the biscuits, instead of wrapping the chocolate sauce, have some small pieces of chocolate cubes on top. ”

"There is also the direct mixing of chocolate powder and flour to produce chocolate biscuits, and even a piece of cream between two biscuits to produce chocolate biscuits. ”

Wang Haoan originally had the idea of producing biscuits, but he knew very well that the product line was too long, and some of them would inevitably not be the best.

Originally, I wanted to give this idea to Lehaha, but Zong Qingxian was not interested in making biscuits, and still preferred to produce and drink things. On the side of Bingcheng Political Axe, there is no suitable one, first of all, the region is not suitable.

Now that we have signed a ten-year agency contract with Zheng Ximing's Qiaoke company, it is better to hand over this idea to the other party.

"Thank you Mr. Wang for your advice, I will take someone to develop it when I go back, and I will make a new product as soon as possible." If there is a problem with the packaging, I will go back and change it, and after a week, I will start supplying it to you. ”

"Well, within a month, Qiaoke's products will appear in all retail outlets of Manhan Food. ”

……

Zheng Ximing left, and Zhang Jian outside the door looked at Zhong Kailu curiously: "Mr. Zhong, why did the chairman agree to act as an agent for the products of this Qiaoke company?

Zhong Kailu reminded with a smile: "Zhang Zhu, think about it, how many competitors does our Manhan Food really have in mind?"

"The same group, Wang Wang Group, Kang Shuaifu. The other snack companies either have a small variety of products, are too small, or are in decline. ”

"So if you think about the gold medal of the Food Industry Association last year, which products of these companies won?"

"Wangwang's little steamed buns, Kang Shuaifu's 3+2 biscuits, we are acting as an agent for this biscuit, is it to deal with Kang Shuaifu?" Zhang Jian understood.

"Our company only has one savory nut pastry, although there are some changes in the addition of nuts, such as cashew nuts, almonds, walnuts, etc., but the taste has not changed much. ”

"Originally, we also discussed whether to produce sweet biscuits to compress Kang Shuaifu's industry and prevent the other party from developing and growing, but at that time, our work focused on the products of the joint venture with Lehaha, as well as the potato chips we launched ourselves, which we planned to export. ”

"Now there are ready-made companies to come to the door, the product quality is not bad, there are enough selling points to attract consumers, the company agent, can piggyback to make a lot of money, and can also affect the market expansion of Kang Shuaifu, why not?"

As for giving each other two ideas for free, this is also where the chairman is clever. ”

Zhang Jian was confused, how could he still be clever when he gave away ideas to others for free?

"Why did this company come to us as an agent? Because they don't have the money to promote, they can't expand their sales channels. It is precisely because of this that he will promise to give us such a high agency fee, of course, he can also earn more, he sells by himself, maybe three or five years, there will not be such a good sales channel, and he will not make so much money. ”

"But once the product is good to sell, he has to expand the scale, right? he has to find a way to reduce the cost of logistics and transportation, so he has to build factories in multiple places, and the funds required for the construction of each branch factory are not small. ”

At this time, he also has to develop new products, and the contract must indicate that we have the right to sell all the products of Qiaoke Company. Therefore, if this product is successfully developed, we can still make money. ”

"I even suspect that the chairman has another idea, which is to take control of this Qiaoke company. If the company does not have enough money for product research and development, or factory expansion, Manhan Food will inevitably inject capital, and then tell the other party that the product is in short supply now, and if you don't expand production capacity at this time, the promotion that you have done so hard will be wasted. ”

Then this part of the cost will be borne by the other party. If the other party wants to expand, it needs money, even if Manhan Food cannot be controlled, it will participate in the shares, and at the same time, it can also get rid of this agency contract, and the other party will inevitably make the right choice. ”

"Of course, these are all my guesses, and I don't know what the chairman thinks until I read the contract. ”