"Mr. Wang, this year I have to compete for the king again. Someone came over and shook Wang Haoan's hand.

"No, no, just look at it, I think this year's bid king will get more than 60 million, I'm still hesitating. Wang Haoan deliberately said loudly.

Many people on the side heard it, and some people retreated. Last year, there were only more than 30 million, and they still think that if they use 40 million to 50 million this year, once they succeed, they will be able to turn a small local factory into a large national factory.

But who would have thought that Mr. Wang's estimate for the bid king is more than 60 million, which is far beyond their budget.

They also all know that Mr. Wang has a good relationship with Taili, and he is the first bid king, and the estimated prices of the first few times are also very accurate. Could it be that the price of the bid king this time is really going to rise so much?

Eh, then the competition in other advertising periods will definitely be more intense, you have to make a phone call quickly, prepare more funds, don't bid successfully, but there is no money to pay, not only will the deposit be gone, but it will also be on the blacklist of the central station, and the gains outweigh the losses.

Wang Haoan began to raise the price again, and this is also the last time. Starting next year, he won't do that anymore. Because he found that this year's liquor company is crazy, and he really can't afford to mess with it next year.

In case he raised the price to 300 million according to the experience of his previous life, and as a result, those liquor companies were instigated, wouldn't it be smashed in his hands? 300 million can be intensively placed in ten prime-time advertisements on CCTV to compete for a bid king, isn't that stupid ×!

Jiang Yurou watched Wang Haoan wander in the crowd, chatting with those she knew and those she didn't know, and every time her voice was very loud, she was also a little helpless.

After all, he is also the chairman of the top food company in the country, and he is a successful person in the eyes of many people, how can he still be like this.

However, she also knows that this year is a very critical year for Wang Haoan's industry, and the number of products that need to be advertised has increased a lot. For example, Feixue's down jackets, such as new flavors of instant noodles, as well as iced tea, warm tea, etc., have too much advertising money.

This year's advertising costs have risen a lot, Wang Haoan expects that this year's advertising expenses of Manhan Food and Anjie Company will exceed 150 million, and the money is really getting more and more unspent.

When the advertisement of the king of the standard was revealed, it was the same as in the previous life, it was won by Qin Chi, but the price became higher, 68.88 million, and the price of Kong Qianyan was 66 million.

Fortunately, it is not much different from the previous life, and there is no explosive growth, so the increase in advertising expenses in other periods should not be too high, at least not more than 50%, which is acceptable.

Even if he feels that the advertising fee of CCTV is getting more and more expensive, the effect is still the best, which Wang Haoan cannot give up. The advertising effect of other star channels is beginning to appear, but there is still a gap compared with the CCTV set, and how many local TV stations will broadcast the CCTV set because they can't produce programs.

The two distilleries in Ludong are still more willing than the owners of other distilleries, and they are using money to smash out popularity, sales, and famous brands.

What was the more popular wine in China before, Luzhou Laojiao, Xifeng, Moutai, etc., but in the first two years, the hottest thing was Kong Zhuanyan.

In the future, a Confucian family will emerge in Ludong, and it will develop again by advertising. Think about how much advertising costs these wines are a year and how much they sell, and you will know how much this bottle of wine really costs.

For well-known liquor companies, profits and taxes can reach 30% of sales, which is still after removing various costs. Kong Zhuyan's sales exceeded one billion last year, and the profits and taxes exceeded 300 million, which has only been more than two years, can you not make other liquor industries crazy?

If it continues to develop at this rate, it will be impossible for the No. 1 liquor company in China to become Kong Qianyan in two years. Even if Qin Chi is not born this year, other liquor companies will find ways to encircle and suppress Kong, and they can't watch it become bigger and stronger.

This is the competitiveness of similar enterprises, although the market is expanding, but you occupy more, you have more right to speak, and slowly my voice will be reduced, or even disappear, how can this work?

Just like now, the pricing of liquor is based on Luzhou Laojiao, and it will be taken away by Wuliangye in the future, anyway, it is not the turn of these Ludong manufacturers, because they are short-lived and cannot last.

In the instant noodle industry, Manhan Food has the pricing power, and all the instant noodle pricing is optimistic about the taste and price. Except for a few foreign brands, there is currently no price higher than Haowei, and the sales volume of those foreign brands is not as good as a fraction of Haowei, the cost of foreign investors is really high, and the tax rate is much.

When the bidding was opened for the next advertising periods, Wang Haoan snatched away several Kang Shuaifu and the same bidding time slot as he wished, which is the advantage of cooperating with Zhao Tai, knowing what time period the two companies bid for.

He didn't let Yangtai suffer either, because the price of Manhan food was higher, at least higher than that of Kang Shuaifu and the same.

Of course, they can't guarantee that Kang Shuaifu and the same can't buy an advertisement, but they can't compete for prime time, so they can only settle for the next best thing and buy some ordinary time slots.

The representatives of Liangle Group are also complacent, Huaxia's advertising fee is really too cheap, such a good advertising channel, the price is so low, they should have competed a long time ago.

Before, the head office felt that Huaxia's consumption power was too poor, Coke could not be sold at a high price, and the soda that ordinary people drank was five cents a bottle, and Huaxia people still preferred that orange-flavored soda.

However, seeing that the sales of Jianbao are rising, and a tea drink with carbonated alcohol is also selling well, Liangle Group decided to make efforts to jointly develop the Chinese market.

In fact, the cooperation between the two groups in the international is not once or twice, but each time the cooperation is not long, and they may break up at any time, and their cooperation is also privately agreed, and no documents will be signed.

To put it bluntly, the two companies are practicing a joint monopoly. There are only our products in the market, other products are excluded, and the final market share is divided by us, and there is no third one.

This time, they all bid for two prime-time advertisements, intending to start making a name for themselves in China, and vigorously explore the emerging market of China with the impact of this year's Olympic Games.

But soon, the smiles on their faces faded.

What's going on, why did we fail to bid for the advertising slots? Obviously, this price is the most reasonable one they calculated, and they even increased some of it, and the Liangle Group is not short of that money. But it's strange that someone is competing at a significantly higher price than other ad slots.

It can't be, it's aimed at them, right?