"Are you sure?" Li Jingwei looked at the information on the paper.

"I'm sure the information was given to me by Zhao Tai's secretary. What do you think of my proposal?"

"I agree. Although I don't think much of the Liangle Group, I think they just rely on the accumulation of their predecessors to get to where they are today, but after all, their strength is much stronger than Jianbao. ”

"Originally, I thought that Liangle Group would not be in a hurry to attack the mainland market, after all, their sales in many foreign regions are not very good. Unexpectedly, they have advanced and have begun to lay out factories in China. ”

"Fortunately, Jianbao and Manhan Food are partners now, and Jianbao's sales channels and production capacity are better than those of Liangle Group combined. It is impossible for the two groups to cooperate, and we can still have the upper hand. Li Jingwei is full of confidence.

"Brother Li, have you thought about it, it is impossible for them to cooperate openly, after all, they are also competitors, and they all want to occupy the huge market of more than one billion people in Huaxia. But if they secretly unite and promote Coke, how will Jianbao deal with it?"

If the Liangle Group dilutes the brand and mainly promotes products like Coke, then the problem will be serious. People start to like Coke, so they can only buy products from their two brands.

Li Jingwei hesitated: "What do you mean?"

"Two ways to cope. First, we also make cola. The development of this drink is not difficult, the basic formula has already been revealed, and we can change it slightly. ”

"Second, the disadvantages of promoting coke. For example, the sugar content is high, such as affecting calcium absorption, in short, drinking often affects health. But there will also be some impact on Jianbao, after all, carbonated drinks are not suitable for athletes in the first place. ”

The first is to follow the trend and take the opportunity to launch your own cola, and the second is to refuse the drink of coke. Two roads are placed in front of Li Jingwei.

Li Jingwei finally left Sanshui, left the negotiations of Guo Bingxiong and others, came to the capital to buy an advertisement, and by the way to check the production of the joint venture factory, and now there is an even more headache.

"Brother Wang, you are a young man, your brain is more flexible than mine, what do you think?" Li Jingwei kicked the ball back.

"If it were me, I would choose the first path. It's simpler, everyone just needs to compete for the price, and in terms of branding, it doesn't have much effect. ”

"We have the most factories, the most production lines, and the best dealer channels, all of which are not available in Liangle Group. Even we have one of the biggest advantages, that is, we are a Chinese enterprise, and when necessary, we can ask the political axe to help. ”

"Ah, enterprise competition, political axe still interfering? Besides, they are foreign businessmen, doesn't the state vigorously attract foreign investment, how can it help us?" Li Jingwei felt incredible.

"What is the purpose of the state to vigorously attract foreign investment, which is to develop the domestic economy, use foreign funds, and revitalize local assets. We are a national brand, will the country watch foreign businessmen swallow us up, and the money will be made by foreign businessmen?"

"And it's not without reason that once they run their products out of the way and there is no room for survival, they can sue the Liangle Group for joint monopoly. ”

"Of course, this is the most cowardly method, and it is the method that I absolutely do not want to use, to prove that we have lost in head-to-head competition. But it's also equivalent to putting us out of insurance, so what's there to be afraid of?"

"If we crack down on Coke, it's going to be too hard, because it's a best-selling product in many countries and regions, and Coca-Cola sponsors the Olympics every year. ”

"I guess Liangle Group wants to use the effect of next year's Olympics to vigorously promote their products, once we don't suppress them at this time, after two years, I'm afraid it's really too late. ”

In the previous life, the two major domestic cola brands only appeared after 98 years, and it will naturally be more difficult to start from scratch, not to mention that at that time, the Liangle Group already had a certain reputation in the mainland.

As a result, the two major domestic cola brands only lasted for ten years, and eventually disappeared.

"And you ask your salesman, our country now not only has Liangle Group to produce Coke, but also some other Coke brands, such as Tianfu, such as Laoshan, and Happiness, which sell very well locally. ”

That's right, this is before Liangle Group vigorously entered the Huaxia market, the three more famous cola brands in Huaxia, and even at this time, if you ask some people in their thirties and forties, some people will remember more.

However, these colas are local, and they are produced in glass bottles, so transportation is a problem. And because I don't know how to operate, and the burden on the enterprise is getting heavier and heavier, it gradually disappears.

Among them, the latest to disappear is Tianfu, which was only acquired by Baishi Cola last year, and then used the methods commonly used by foreign businessmen, mainly promoting Baishi Cola, Tianfu Cola disappeared like this, this is only a year of hard work, many people in Tianfu have forgotten Tianfu Cola, and even many children do not know that there is Tianfu Cola.

"Brother Wang, do you already have an idea and plan to acquire an old brand?" Li Jingwei understood.

"In fact, those old domestic cola brands have now declined, and it doesn't matter whether they are acquired or not. The important thing is that they have a ready-made cola recipe in their hands, and we just need to take it and tweak it a little. ”

"The specific operation needs to be studied. ”

Li Jingwei thought for a while: "Don't mention that first, at least after we complete the share change." This time, we first joined forces to suppress the advertising of the Liangle Group, so that they could not have a chance to rise rapidly. ”

"In terms of sales channels, can we grab their distributors and become our sellers? If we can do that, our chances of success will be greatly increased. ”

"I'll try. Wang Haoan felt that there was still a chance of winning, just because he reserved enough profits for dealers, so that dealers could see that they were making money.

He doesn't know the dealer price of Liangle Group, but it will definitely not be better than that given by Manhan Food, which is their advantage.

What's more, the brand recognition of Liangle Group is not high in the mainland, and it can't even compare with those old brands of soda in the local area, let alone compare with Jianbao, even if it is compared with iced tea.

If it weren't for the halo of a foreign soda, the sales would be even worse.

But it has to be said that the profits of soda are really high. Even if the sales volume of Liangle Group in the mainland is average, it can still insist on development and does not need too much subsidy from the head office.

The expansion of the Liangle Group has begun, and it has begun to eliminate some local cola brands, and if there are no restrictions, it will be difficult to develop.