Chapter 087: A Small Move
If there is an effect, the sales of telephones after the advertisement are good, and the second factory of Shengli Electronics will implement this contract for a period of time until the new product comes out. If the advertisement is not effective, take the initiative to annul the contract and return the right to sell.
Anyway, I have an order for 100 telephones from Hongxing Coal Mine, which is enough to cope with the two-month sales task of the post and telecommunications equipment company, and also leaves a two-month buffer time for my side.
In any case, Shengli Electronics No. 2 Factory will not suffer a loss.
To Jiang Xinwei's surprise, Su Dingyu did not use up all the remaining loans of more than 80,000 yuan from the factory when they were preparing to shoot an advertisement, but left half of them. With this "superfluous" money, Jiang Xinwei naturally proposed "non-division": purchasing computers.
Today's computers are very expensive, one computer costs at least more than 10,000 yuan, and two computers cost nearly 30,000 yuan! However, Su Dingyu still readily agreed, and took the initiative to do the ideological work of Director Wei.
In this way, Jiang Xinwei is like a tiger with wings, and the design progress is greatly accelerated.
When he was busy with the design of the wireless paging and transmission system, Su Dingyu and Leng Lan had come to an end in their advertising shooting.
The advertisement is not complicated, and after using the resources of the Su family and the Leng family, the shooting speed is smoother and faster. Especially when it comes to getting famous hosts and renting a venue, it's almost effortless.
In terms of family resources, Leng Lan's resources are much larger than those of Su Dingyu's family, and she was not enthusiastic at first, not only did she participate in the filming in strict accordance with the director's requirements, but also this director was called by her from the capital, and he is a young cutting-edge director who is very famous in the film and television industry.
When Su Dingyu asked her to shoot, the famous host was a little reserved at first, and she was still ready to calculate the appearance fee, but when she heard who the director of the advertisement was, she immediately agreed to add it, and offered not to ask for money, which was considered a friendship.
The sample film shot was taken to Jiang Xinwei here, where can he point out any problems of plagiarizing the advertising creativity of his previous life, everyone is a master, and it is not a little stronger than his technical nerd, and naturally all of them are all clear! He even found that the advertising shot this time is stronger than that of the previous life, and the two actresses are not only pure and beautiful, but the main thing is natural, not pretentious.
On the night of Monday, September 3, a different advertisement appeared after the news was broadcast on the Shuangzhou City TV station:
In a luxurious, bright office, an elegant working woman sits at a large desk, a little dazed, her brow slightly furrowed, and her signature pen in her hand is weakly grasped. In front of her was a stack of materials on the table, and on the right was a brand new telephone.
Suddenly, the phone rings, breaking the silence of the office.
The woman was not in a hurry to answer the phone, but looked at it a little boredly, put down the pen with her right hand, rubbed her forehead, and when she stretched out her forehead, it was obvious that she was beating her spirit and making herself more natural, and only after a smile finally appeared on her face, she stretched out her right hand and picked up the microphone, and said very competently: "Hey, hello, I'm ......"
Her words were interrupted by a timid, hesitant voice on the telephone: "Mom, it's me." β
"Lan Lan?" the woman asked in surprise, and then her tired face suddenly came alive, like a blooming peony, and she stuttered a little and said continuously, "Lan Lan, are you at school......?
The picture shows a young and beautiful female college student, with a hint of arrogance on her beautiful face.
"Mom, why are you still a mother-in-law? It's the same as at home?" a girl's voice suddenly became spicy from the microphone, and she said very simply, "I'm fine, just try to see if your office phone is this." I'm hanging!"
"Lan Lan, Lan Lan!" The picture returned, and the woman was in a hurry and hurriedly shouted.
"What's the matter?" the other side didn't really hang up the phone, and then said, "Did you change the phone in your office?"
The woman secretly breathed a sigh of relief and said, "Well, I changed." Is it much clearer to hear your mother's voice?"
"It's like listening to you nagging at home...... , I'm leaving, eight of us in the dormitory will go to the crazy street together, goodbye!"
Listening to the beeping sound coming from the microphone, the woman smiled happily and lovingly, and after a long time muttered, "This child is finally sensible......"
The logo of the telephone, the purchase phone number, and then two voiceovers appeared:
"Enjoy the rigor of European and American industries, and care for the bridge between hearts and hearts. If there is love, say itβ"
β¦β¦
The next morning, a young man carrying a suitcase went to the general manager's office of a department store and told the general manager who was sitting in the office to ask him to allow his telephone to be put on the counter in the mall and sold to the public.
Before the manager could speak, another guest in the office smiled and said, "What company are you, why haven't I heard of it, is it a dial telephone or a push-button telephone?"
The young man replied with a smile: "We are the No. 2 Shengli Electronics Factory in Yiyang City, which produces push-button telephones. Previously we were a small company, and it's normal that you haven't heard of it. Pls are you ......"
The guest didn't answer him, but smiled at the manager and said, "Now it's really a dog and a cat that produce high-tech products." β¦β¦ , Manager Wang, you have to take a good check, and you must not let inferior products harm consumers. When the time comes, you department stores will also be held responsible. β
The young man was still not angry, but said without humility or arrogance: "Whether the product quality is good or bad is not something that can be defined casually, it must be appraised by the relevant departments." We have licenses and certificates for related products, as well as network access certificates issued by the Ministry of Posts and Telecommunications, which can be described as complete. In addition, in order to thank the merchants who help us sell, our factory is willing to pay one yuan per telephone per day in addition to the basic sales fee. β
Manager Wang was not interested in the telephones of Shengli Electronics No. 2 Factory, because he had never heard that this small factory that used to produce radios also produced telephones, just because this young man was introduced by his superiors, and he was negotiated on the phone last night, so that he could come to him today, and he was also ready to deal with it casually, but he was stunned when he heard the exhibition fee of one yuan a day.
Don't underestimate this one yuan a day, thirty days a month, that's thirty yuan, which is equivalent to a month's salary for a new temporary worker. That is to say, a telephone occupies a slap block of space, and if it is placed there, without drinking water or electricity, it is equivalent to hiring a temporary worker to help, how cost-effective.
If you put two units, isn't that 60 yuan? You can pay a monthly bonus to six workers, how good!
He hurriedly asked, "What if it is not sold?"
The young man knew that the other party was moved, and he couldn't help but admire Jiang Xinwei for coming up with such a method, which saved their salesman a lot of trouble. He smiled and said, "Even if there is no sale, it will take up your space, right? Of course, you have to pay the installation fee." β
Jiang Xinwei actually plagiarized the supermarket method in his previous life, the goods can be put on the shelves in the supermarket, and the exhibition fee should be paid. The more you pay, the better the location will be arranged for you.
When the guest next to him heard this, he was anxious and said angrily: "You mean this, how can you do such a business? You don't follow the rules!"
The young man smiled: "I don't know if it's in line with the rules or not, it's set by our factory leaders." If you are not convinced, please go to our factory leaders. We do this in order to demonstrate our self-confidence, our confidence in the quality of our telephones. β
Manager Wang wished that the manufacturers would do this, but now seeing that the guests were angry, he hurriedly persuaded half-truths and half-truths: "Try, just try, don't worry." Rest assured, we won't crowd your phones. β
After the man left, Manager Wang asked, "What is the unit price of your telephone?"
(Ask for recommendation, ask for collection)
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