Chapter 227: We Are the Dragon Crossing the River

When they heard Wang Haoan's small goal, Hu Dajun and others were very excited, the company has just begun to expand, and this year is actually only half a year, doesn't it mean that next year's profit can exceed 200 million?

What about five years from now? Will the profits reach 1 billion? Hu Dajun and Zhong Kailu will both be able to get dry stock dividends in five years, which is much higher than they expected.

Only Guo Jijie is more calm, he chatted with Lao Dou once, Lao Dou said that the mainland is because the economy is not very good, this instant noodles are promising, with the current sales situation, plus few competitors, it is estimated that in a year or two, their production capacity is at full capacity, and it can also be sold out, so the profit is more than 100 million.

However, Wang Haoan will set a small goal of 100 million, I don't know what Wang Haoan's big goal is?

When I arrived at the restaurant, a table full of wine and food was served, and eight people chatted while drinking.

Hu Dajun suddenly asked: "Chairman, I have a question." For example, our factory in Bingcheng has a distributor from Nanyue, and if we want to ship goods from Bingcheng, should we also sell them products?"

"Why not? Although we have a factory in Heqi, if they are willing to come here to buy goods, we are willing to sell to them. Although we have to bear half of the shipping cost after signing the exclusive supply contract, the shipping cost is calculated according to a standard, and we are not responsible for exceeding it. ”

"If someone is doing something in it, it must be dealt with seriously, and if you neglect to supervise, you must also take responsibility and compensate the company for its losses!"

In principle, they are responsible for coordination, basically this kind of thing will not happen, they bear half of it, and the dealer will not also bear half of it, who wants to waste money?

In fact, the most difficult thing is that those dealers in the middle of the two factories, from which factory the delivery distance is about the same, so from which factory to purchase, they are not easy to coordinate, to see the two factories themselves, who can say that dealer, without violating the rules set by the company.

There is another problem here, that is, if there is really a distributor in Nanyue who asks for delivery from the factory in Bingcheng, then in the end, it may be that there is a problem with the supply of goods from other factories.

Secondly, there is another possibility, that is, this dealer cheated on transportation, in fact, the goods were unloaded in the capital at all, but reported to Manhan Food that it was transported to Nanyue, and half of the freight of the whole line was charged.

This point depends on those salesmen to check, and if one is found, it must be dealt with seriously, and no one else can learn from it.

Guo Jijie added: "Some dealers may not know that we have four factories, so it is necessary for the four factory directors to coordinate with each other, in principle, we must deliver goods nearby, not to damage the company's interests for the sake of competition." ”

Of course, 100,000 yuan is nothing to Guo Jijie, he may casually give away 100,000 yuan of jewelry for a woman, because he earns a lot.

But 100,000 yuan is too much for the four factory directors, their salaries plus bonuses, the annual salary is less than 100,000 yuan, Guo Jijie has to remind.

"Well, don't be so serious. I just talked about the target market that we will focus on in the next step, that is, cities with many people and good economy. Raiding such a city could increase our sales by one percentage point. ”

"Especially in Beijing, Jinmen, Ludong, Modu, Suzhou and Hangzhou, Hujian, Nanyue, etc. These places should develop more dealers, so that they can do their best to sell our products to every street and every village. Wang Haoan continued.

The focus here is on Jinmen, Beijing, Hujian and Nanyue. Jinmen is Kang Shuaifu's territory, and even Kang Shuaifu occupies a large market share in the capital, and the other part is a company in Nanhe, which produces old Jingcheng instant noodles, which are bagged.

Hu Jian is the same site, although the purpose of the first factory in the mainland is to reduce production costs, from Hu Jian to transport back to Baodao by ship, it is more cost-effective than Baodao production, after all, there are three exemptions and two halves of the preferential tax policy.

And they can also slowly explore the mainland market, the first seafood noodles are not popular, they are developing a second flavor of instant noodles, or even another way to eat instant noodles.

Needless to say, Nanyue is the territory of Huafeng, the first instant noodle brand in China, Huafeng instant noodles are the most well-known instant noodles in the country, but they are also bagged, missing the huge and excellent sales channel of the train.

To open up channels in these markets, we have to compete head-on with these companies, which will inevitably reduce their profit margins.

"Chairman, are we temporarily attacking several markets such as Jinmen and Nanyue, there are other brands there, their market share is very high, and they have a very high reputation in the local area, and we are competing head-on, and we have to spend a lot of money. ”

"It's better to adopt the strategy of encirclement and suppression, develop other markets first, completely erect our brand, and then slowly encroach on their market, which should save some money. Hu Dajun suggested.

"Yes, chairman, if we seize their main market now, then they will also increase publicity and promotion, they together, will have an impact on the entire industry, for example, they jointly reduce prices, we have to reduce prices, and now our pricing is the highest. Zhong Kailu rarely agreed with Hu Dajun once.

"Chairman, I also think what the two vice presidents said is right. The director of Heqi also expressed his position.

"Aren't we grabbing their market now? We're the latest, but we're the best at development, we're getting the best sales channels. ”

"Now we are a thorn in their side, a thorn in their flesh, and they want to remove us. But it also depends on whether they have the ability. ”

"If you give them those markets, then they can continue to maintain high profits, and the capital will be thicker. That's when they'll join forces to expand, take control of pricing, and put us in a passive state. ”

"Instead of waiting for them to develop and then attacking, it's better to attack now. With the support of the parent company, we can't defeat it, but other brands are not necessarily. ”

"Once they start a promotional battle with us, we're ready to fight. Even if they don't move, we can start first and force them to fight. ”

"At that time, there will inevitably be brands that will not be able to hold on, especially those two state-owned enterprises, and some small factories in some places, which we can just merge and turn into our sub-brands, so that we can develop a multi-brand strategy and continue to encircle and suppress the same temporary resistance enterprises. ”

"Don't listen to any strong dragon who doesn't suppress the head snake, we are a dragon crossing the river, so we have to press them so that they can't raise their heads!"

Poor four said

The third more, there is more to come