Chapter 226: A Small Goal

Guo's Group already has retail business, or one of the main businesses of Guo's Group, naturally Guo Jijie also has a lot of insight into retail, especially after the opening of Anjie Company, he has asked Lao Dou some questions, and his vision and ability have grown greatly.

If he doesn't learn, he can't do it, if he doesn't learn, how can he let Lao Dou look down on him? This Anjie company has developed well, many people say that he is stained with Wang Haoan's light, but Anjie company is mainly in his management, Wang Haoan is more concerned about Manchu food.

Of course, he also knows that Wang Haoan's management ability is not to mention, but there are many ideas in sales, although he will not formulate any detailed strategies, but as long as he improves them a little, those ideas can become golden ideas for sales.

And Wang Haoan's investment vision also made him admire, from clothing to snacks to food factories, every one can make money. This is also why after he turned around and found that there were no good investment projects, he would invest his money in Manhan food.

He not only believes that Wang Haoan's company can make money, but also wants to maintain a closer relationship with Wang Haoan. He also has his own strengths, not only management skills, but also the fact that he has the Kwok Group standing behind him, and sometimes he can use the help of the Kwok Group's think tank.

Originally, he thought that this instant noodle would not be very popular, this thing would not sell well in Xiangjiang, and it would make money, but it would definitely not make a lot of money.

But when Wang Haoan sold this to the train and even signed a supply contract with the railway cloth, Guo Jijie's mind changed.

If it is a year of full production, and all sold, then the net profit can definitely exceed 300 million, although there is still a big gap from full production, but it is not impossible, the market is expanding, isn't it.

Anjie Company has hundreds of stores and five factories, and this year's sales have reached a new peak, and the net profit is only 50 or 60 million, which cannot be compared with this instant noodles.

What's more, the food company is not only instant noodles, but also other products with high profits, if it can drive the sales of other products through instant noodles to improve in an all-round way, this Manhan food will be a chicken that lays golden eggs!

He regrets it now, Wang Haoan mentioned it to him at the beginning, and asked him if he was willing to invest in Manchu Food, but he didn't look down on Manchu Food at that time.

Later, he just felt that it was okay, and invested some easily, if he was willing to make up his mind, like Wang Haoan, to mortgage all the assets of Anjie Company and invest in Manhan Food, how much money would he make in the future?

At least one or two hundred million yuan a year, or even more in the future, does he still need to worry about Lao Dou's financial support? Even in the future, his industry in the mainland is expected to be comparable to the Guo Group, see who dares to look down on him, and who dares to laugh at him behind his back!

Now that the matter is a foregone conclusion, he will also try his best to help Manhan Food become better, and at the same time show his ability, so that Wang Haoan will definitely share the risk if he has any good investment projects in the future.

"My old bean once told me that a company's performance is affected by many factors. When your company's products are only produced by yourself, then the product is the most important thing for your company, to ensure the quality of the product, to ensure that others can not imitate within a certain period of time, this is mostly achieved through patent protection. ”

"Our Manhan food is different, our products, other people are also making them, and even the taste of our instant noodles is similar to that of Kang Shuaifu, maintaining an advantage in products is nothing more than reducing costs, promoting brands, adjusting tastes, etc. ”

"And that's not the main thing right now. When the product is not unique, it is necessary to invest the most effort and money in the sales channel. ”

"We advertised on CCTV, and a lot of dealers came, but this is not enough, we have to continue to publicize, take the initiative to invite some dealers, just like Vice President Zhong said, as long as the other party has the ability to pay first, then wholesale products to them. ”

"Of course, there are such disadvantages, as Vice President Hu said, which will cause internal competition among our dealers and poor management, but can we really manage those dealers now?"

Hu Dajun was silent, although the two sides had a contract, but there were not many conditions set by the contract, and they really didn't have much ability to control the dealer.

Even the dealer's area, they have not divided it for the time being, just to attract more dealers, so there must be some dealers' channels that coincide.

"Since we can't manage it for the time being, then let them compete with each other, to compete with those blank markets, to compete with those hot markets, from a province, a city, to a county, or even a township, a small store. ”

"The wholesale price we give them is also different, the more wholesale quantity, the lower the wholesale price, but no matter how much we wholesale, we reserve profit margins for them. ”

"Maybe those small distributors are not strong enough to take 100,000 barrels of instant noodles at a time, but they are willing to take 10,000 yuan, and we will give it, whether they are wholesale to terminal retailers or they are terminal retailers. ”

"Let those dealers compete with each other, there is no strength, will naturally be eliminated, this is no loss for us, eliminated, there will be other dealers to swallow their market channels. ”

"And this will also attract more people to become our distributors, expand our team, expand our sales channels, and even attract distributors from other instant noodle manufacturers, so that they can feel that there is a profit to sell our products, or even more profitable." ”

Wang Haoan also agrees with Zhong Kailu's idea, because in his previous life, he had been a small dealer for a period of time, although there are few channels and the market is very small, but he can also make money. It was only when he entered that industry late that it was difficult to develop, and if he had entered this industry earlier, he would definitely have made more money.

"I'm also in favor of lowering the bar for distributors, and since they're willing to sell our products, we're welcome. Now the goal is to quickly occupy the channel and compress the market of other brands. ”

"I'll give each factory a task, which of you can take the lead in more than 100 effective dealers, and add a bonus of 100,000 at the end of the year, Mr. Guo, do you think it's okay?"

Guo Jijie smiled: "Of course I agree." But remind you, if you get some relatives and friends to make up the money, this factory director will not do it. Do a good job, this year's year-end bonus for everyone, I will suggest that the chairman double it for everyone!"

Wang Haoan finally raised a finger: "I have a small goal for Manhan food this year, to earn him 100 million first!"

Poor four said

The second one, there is more to come