On the homepage of Youkan, there is a note below the main title:

As of 9 o'clock on April 1, 11 hours after the second episode of "Comedy League" was launched, the number of program broadcasts exceeded 13 million, and the number of complete broadcasts of program advertisements (Nongfu Spring 80 seconds) exceeded 9.8 million!

If 75% isn't shocking enough, these two figures are amazing enough!

The number of 13 million plays is also called the arrival rate, and the complete number of plays of 9.8 million is the acceptance rate, after all, this is an advertisement that can be turned off for free, and the user can turn it off if he doesn't want to watch it, and since he has watched it, he must have watched it seriously. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Of course, in video websites, the number of plays and the number of simultaneous online IPs are not the same concept, and it is possible that an IP can open the video 10 times in a row, and it can generate 10 plays.

In other words, the number of plays can only represent how many times it was watched, but it is not representative of how many users were reached.

But even if each IP has been opened ten times in this 9.8 million data, 980,000 users have read it in its entirety.

And this 980,000 can all be genuine interested users!

If you still don't have any concept of the data of 980,000, you can also understand it in another way.

In a TV commercial, if you can achieve a 5% acceptance rate, it is very amazing.

For example, the popularity of a program with a rating of 2.5 is basically watched by 7.5 million TV sets, and the acceptance rate of 5% means that 375,000 people watched and accepted the ad (not perfunctory).

The 375,000 users are considered very good in a program with an audience rating of 2.5, but compared with 980,000, it is still far from enough.

What's more, it is impossible to open the video ten times per IP, at most it is good to open it three times per user on average, that is to say, Nongfu Spring has at least 3 million users who have watched it.

375,000 and 3 million, the gap is even more obvious.

And this is the shock that Nongfu Spring's advertising achievement rate has brought to the media industry!

Maybe this news is just a surprise for ordinary users, a surprise, and then applaud: "Yes, we also think this ad is good." ”

But for the media world, it was an unbelievable earthquake!

At the same time, this successful case also opened their eyes and triggered them to think deeply, because Nongfu Spring's advertisement is very informative and an epoch-making idea.

Even many advertisers, after seeing this success story, can't help but light up their eyes, why can't we do this?

It not only gains the goodwill of users, improves reputation, but also improves brand awareness, which is much more effective than before.

But there are also many advertisers who are hesitant, as mentioned before, worried that it is just a novelty for users.

And look at the news cover of the main page, click in to see the specific big data, including the number of starting IPs, the highest number of simultaneous online IPs, and the number of plays, such as 1 million plays, 3 million plays, etc.

The reason why Youkan is so interested this time is not because they were fascinated by the charm of Nongfu Spring and advertised for them, but because they wanted to illustrate through this successful case - choosing Youkan can give you the best promotion.

Your Nongfu Spring succeeded, and I was even dug a pit by you and jumped into it yourself, and the 80-second advertisement only sold 10.5 million, although this is our own choice, but we have to make some benefits, right?

And this benefit is to use the success of Nongfu Spring to market yourself.

The effect is indeed obvious, after this announcement came out, on April 1st, Youkan received a lot of applications for advertising cooperation intentions, which made Wang Jin's mood not ordinarily good, and even Qin Youbo, the marketing director, was also smiling.

Although there is at least 10 million less advertising expenses in Nongfu Spring, they have all earned back by relying on this wave of marketing, and the impact of word-of-mouth is not a one-shot deal like advertising fees, but continuous.

This is the strength of Wang Jin, he can find the node from the mistake and turn the loss into a profit.

In fact, this situation is so similar to Uncle Zhao's "Planning" sketch performed by Zhou Xing before, the cow herd was pitted by Uncle Zhao, and he immediately thought of an idea and used himself for marketing:

"As soon as people are on fire, they are easy to lack hearts, I have been lacking in the past, since I ate the meat of this laying, hey, I have become clever! Eating a piece of meat is only 20,000 yuan, it's really worth it!"

And if Wang Jin is just a short-sighted person, after seeing this effect, he will go to Nongfu Spring to seek justice, but he will not get anything except self-inflicted humiliation, and he has missed an excellent opportunity to enhance the company's image in vain.

After the announcement came out, because the effect was really amazing enough, after heated discussions in the media circle, it was even more impossible for the media to miss it and report it again.

Subsequently, a strange phenomenon appeared on the Internet, including the sudden change in the style of painting in the comment area of the second issue of the comedian.

used to talk about how good the show was, but now, it has been replaced:

"I watched the show on TV yesterday, and I didn't come here today to watch the show, just to watch the advertisement of Nongfu Spring!"

"Me too, I'm here to see the commercial!"

"Haha, what a coincidence, look at it together. ”

……

This kind of weird painting style,It was impossible to see it before.,Not only is it good-looking.,It's impossible for any video site.。

You have to know what is the gimmick of these video sites selling members?

It's just that you can turn off ads!

You can imagine the user's attitude towards advertising.

And now, there are netizens who came to watch advertisements, and they have also formed a sightseeing group on a large scale, which is strange!

This phenomenon, even Zhu Qiang, the director of the broadcast control center, felt a little incredible after seeing it, but when he asked himself, Zhu Qiang also felt that this advertisement was well shot, but he never thought that it would have such a big attraction to netizens.

Of course, the quality of advertising is one thing, in fact, the most important thing is the curiosity of netizens - they all want to see what kind of advertising can reach 9.8 million views.

Not only is there curiosity about this advertisement, but there are also countless users who naturally want to buy and try it because they have seen the advertisement.

As a result, the sales of Nongfu Spring in various places have skyrocketed, and even in addition to large supermarkets, Nongfu Spring in many stores has been sold out!

Seeing that customers kept asking, these store owners naturally hurriedly called the dealer to replenish the stock.

And these dealers cried: "I want to too, but it's really out of stock now......"

Indeed, because of the insufficient estimate in the early stage, Nongfu Spring has begun to run out of stock in many provinces and cities outside Jiangnan Province at this time, and it is out of stock!

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Today's three watches are over.,Something to go out tomorrow.,Tonight can only code out two chapters at most.,So you don't have to wait for that chapter at 0:00 tonight.,Tomorrow's two chapters are at 10 a.m. and 5 p.m.。