After doing it for a long time, it turned out that the reason why the closure rate was so high yesterday was here - users didn't believe it, so they were curious to try it, and then it caused most of the closure rate!

Because of this result, it gives everyone the illusion that when users see the free closing option, they will definitely choose to close it as soon as possible!

But at that time, no one specifically understood why users would close it, just a preconceived thought, because it was an advertisement, do you still need a reason to close it?

As a result, everyone has fallen into this misunderstanding, thinking that there is no need to think about it later, as long as you dare to continue to open the free, the user will still close. Pen, fun, and www.biquge.info

If it weren't for seeing the user's message, Wang Jin might not have figured it out by now.

"Is this okay?" Zhu Qiang couldn't cry or laugh.

But Wang Jin shook his head and said solemnly: "From this point, it can be seen that Zhou Xing's speculation on people's psychology has reached an extreme. ”

Zhu Qiang was stunned for a moment, then thought that this was indeed the case, nodded and sighed:

"Yes, from the psychology of users to our psychology, Zhou Xing can be said to have no last resort, how did such a wise demon brain grow?"

Wang Jin patted him on the shoulder and said with a smile: "Although envious, but this is impossible, what we have to do is to be attentive, isn't there that sentence, the three stinkers can still top Zhuge Liang, as long as everyone in the team can work hard, it may not be like Zhou Xing, think of all aspects, because to put it bluntly, it is the normal reaction of ordinary people, besides, if one of us could think of understanding the feedback of users, we would not have thought of this, and it was impossible for Nongfu Spring to take advantage of this loophole." ”

"That's true, Mr. Wang, I've been taught. Zhu Qiang said busily.

Wang Jin stood up and stretched: "Okay, I'll go back, you can also go back and rest, you can finally sleep peacefully, if you don't figure it out, you really can't sleep tonight." ”

Wang Jin can sleep peacefully, but Zuo Xin doesn't have such a good treatment, he basically didn't sleep much all night, and his mind was full of mush.

Early the next morning, Zuo Xin opened his eyes, but the strange thing was that although he really fell asleep for less than two hours last night, he was not sleepy in the morning.

Seeing that the time was almost up, Zuo Xin didn't go to the company, and drove the car directly to Wu Tiantian's house, reporting on the one hand, and having breakfast by the way on the other hand.

When he heard that his own advertisement had a playback rate on Youkan last night, Wu Tiantian was also shocked.

After a while, Wu Tian smiled dumbly and sighed: "In the end, let him do it, this Zhou Xing, he really can't use common sense to live it, it's just a demon." ”

Zuo Xin also smiled bitterly: "He has already done it and achieved the effect, but I thought about it all night, and I still didn't understand it." ”

Wu Tiantian pointed at him: "You, you are arrogant, you used to think that your peers were inferior to you, how about now, you know that a mountain is even higher." ”

Zuo Xin nodded and said: "I was educated by Zhou Xing, this guy, I really don't understand how his brain grows, the key is that he is several years younger than me." ”

Wu Tiantian said with a smile: "Is there a problem with this? The world is so big, there are always some people who are wise and demons, and it is not unusual at all." ”

Seeing that Zuo Xin was still frowning, Wu Tiantian smiled and said: "What do you want to do so much, since you are confused, just call him directly, isn't everything clear?"

Zuo Xin nodded, seeing that the time was nearly eight o'clock, so he dialed Zhou Xing's phone.

This time, Zhou Xing's phone call went through.

After receiving the call, Zhou Xing couldn't help laughing when he heard what Zuo Xin said: "What's wrong with this, it's normal, the main thing is that you don't think of yourself as an ordinary user, so you will have this kind of confusion." ”

"Really?" Zuo Xin said stunned.

"Of course, if you don't believe me, you can check out the second episode of the broadcast page and look at the user reviews, which should give you the answer. Zhou Xing said.

After hanging up the phone, Wu Tiantian asked, "What do you say?"

Zuo Xin said Zhou Xing's words, Wu Tiantian was stunned, he didn't seem to expect Zhou Xing to answer this way, but in a blink of an eye, he saw that Zuo Xin was still looking at himself there, and he couldn't help but feel angry:

"What do you think I'm doing, now open the Youkan page and read the comments?"

"Oh!" Zuo Xin came back to his senses.

If you open the Youkan client on your mobile phone suspiciously, you don't need to search at all, the comedian will hang it directly on the main cover of the homepage, and you will go in at one point.

Zuo Xin pulled it down, and after looking at it for a while, he found the clue just like Wang Jin and them.

"So that's ......" found the answer he wanted, Zuo Xin couldn't cry or laugh.

Then Zuo Xin turned to Wu Tiantian to see, and Wu Tiantian probably understood.

"This week's star ...... Sure enough, there is a hand, with the most simple truth, but a group of business elites have been pitted, and there is really him. ”

As he spoke, Wu Tiantian looked at Zuo Xin, and at the same time pointed to his head: "Thinking, this is the way to think about problems, sometimes if you change the direction, you may suddenly become clear." ”

After this incident, it did teach Zuo Xin and Wu Tiantian a lesson, including Wang Jin.

In the past, except for public service announcements, all advertisements were compulsive, and advertisements were inserted in front of and in the middle of the hottest programs and dramas.

But at the same time, the audience does hate advertising, if it is acceptable between programs and programs, the most unacceptable thing is to insert advertisements in the middle of programs and dramas.

Therefore, now both TV stations and video websites are looking for a balance point, a balance point where users can accept the largest range of advertising, but will not cause much backlash, but they have never thought that these two aspects can coexist harmoniously.

Of course, so far only Zhou Xing has done it, not only is the audience not disgusted, but there is even a situation of praise.

"The intimate free closing design, the key is to shoot so well, and truly return to the essence of advertising, rather than blindly praise!"

This kind of voice may be the best explanation for the success of Nongfu Spring's advertisement.

But this kind of move, in the eyes of any person in the media industry, is a very incredible phenomenon, Nongfu Spring has the courage, but put it on the head of other enterprises, who has such great courage?

The reason why Zhou Xing can is also because he has witnessed that miracle, otherwise he would also have no confidence.

Have full confidence and call it confidence, otherwise...... That's gambling!

Fail once or twice, Wu Tiantian and they may still accept it, a little more, I'm afraid they won't believe Zhou Xing in the future, and for betting, it is impossible to win every time.

Soon, when I went to work in the morning, Youkan put up a cover announcement on the homepage of the website, announcing to the whole country in festive colors: The complete broadcast rate of Nongfu Spring (which can be closed for free) exceeded 75%!