Wei Yingzhou took a biscuit from the plastic box on the table and put it in his mouth, the strawberry-flavored cream tasted really good.

He pushed the box over and let his three younger brothers taste it. After the three of them tasted it, two of them liked it, and one of them frowned and seemed to find it difficult to swallow.

"Third child, what's wrong, doesn't this taste good?"

Wei Laosan put down half of the biscuit in his hand: "Big brother, isn't this too sweet?"

"Isn't it good to be sweeter? It's sweet, it tastes better, and it's more popular." Wei Yingxun was a little puzzled, do you want to reduce some cream?

"Have you forgotten the nut crisp of Manchu and Han food, that is salty, suitable for all ages, and very popular. And how many old people do you think will like to eat sweet cookies, especially such sweet ones. ”

"Even if it's middle-aged, I'm afraid I won't like to eat it, our audience is too narrow, how can we compete with baklava?"

When Wei Yingxun said this, the joy on everyone's faces disappeared, just now they thought that their products were very good, but now it seems that this is not the case.

At this time, the person in charge of product research and development couldn't help but say, "Everyone thinks too much. The nut crisp of Manchu and Han food is good, suitable for all ages, but children don't like it because it is salty. ”

"How many adults do you think will eat cookies, and how many children will eat cookies? Obviously, there are more children, and our audience is children, so we should be more marketable. ”

Wei Yingzhou nodded approvingly: "That's right, children's money is easier to earn." You see Lehaha, it is to focus on children's food, and how well it sells. There are also those Wang Wang, Le Bai Shi, Qinqin, Shanghaojia, etc. ”

"We don't have to make all consumers like it, as long as more people like our products. But to be on the safe side, do a market research, remember, do it at the school gate. ”

"Big brother, does that include the university?" asked Wei Yingxun.

"Including. Don't forget, a lot of women also have a sweet tooth, especially young ones. And college students, in the eyes of many, are still children. ”

……

"Chairman, there's bad news for you. ”

Wang Haoan received a call from Zhong Kailu, and his mood was instantly bad, so he couldn't tell me a good news when he called?

However, listening to Zhong Kailu's tone, this news may not be good, but the impact on the company will not be too great.

"Say it. ”

"Kang Shuaifu has launched biscuits, cream sandwich biscuits, I have tasted them, and they taste good. ”

Wang Haoan remembered that this was also one of the main products of Kang Shuaifu in the previous life, which created a lot of profits for Kang Shuaifu.

In the past, Shikang Shuaifu had three pillar industries, namely beverages, instant noodles and pastries, and biscuits were one of the pastries.

At first, Kang Shuaifu relied on the profits of instant noodles to develop, and in the later period, the higher profits were beverages, and pastries were a new profit growth point after the noodle industry.

"The brand name is 3+2?"

"Uh~~ The chairman already knows?" Zhong Kailu was stunned for a moment, he also called the chairman as soon as he received the news, how could someone still report the situation in advance, is it Hu Dajun?

"Tell me what flavors they have. Wang Haoan guessed casually, but he didn't expect to use the same brand name as in his previous life.

3+2 is three soda biscuits with two layers of cream, and ordinary sandwich biscuits are two sandwiches with a layer of cream.

"It's just a creamy strawberry flavor. ”

Wang Haoan smiled: "What are you worried about about a taste, even if this product sells well, it is just about the same as our nut crisp." ”

There are many best-selling products of Manhan food, and there are only a few Kang Shuai Fu, how can you compete with Manhan food?

"Chairman, but we have studied the market, this kind of biscuit will definitely be very popular with teenagers, and teenagers are the main force of consumer biscuits. ”

"Are you trying to say that their products may be better to sell? But you have overlooked one thing, Kang Shuaifu's distribution capacity is not as good as ours, their logistics costs are higher than ours, the number of dealers is far inferior to ours, and our products can be delivered to counties and towns. ”

"Besides, have you forgotten what we've been promoting? ”

That kind of strawberry cream is simply blended with additives, how can this compare with praline crisp. Although there are additives in baklava, there are much fewer additives.

"Chairman, you mean, we're going to attack Kang Shuaifu with health now?"

"There's no need for that, just highlight that our products are healthier. Even if we don't attack, everyone will think of this. Besides, sandwich biscuits are not only Kang Shuaifu, they will beat other brands first. ”

What kind of war of words is there with Kang Shuaifu now, let Kang Shuaifu develop first, it just so happens that Manhan Food can quickly develop the noodle industry, and can have the energy to develop other products.

The market is very large, and none of them can swallow it alone, since there must be competitors on the left and right, it is better to keep a few familiar ones, which is better to deal with.

However, the status of the market boss will never be let out, and the rules of the industry must be formulated by Manchu and Han Food, and he Wang Haoan will formulate it!

"Chairman, why don't we also produce sandwich biscuits? This is not difficult, it is nothing more than soda biscuits sandwiched with cream. We can also make some adjustments, I think there are many people in the mainland who like chocolate, and foreign chocolate sandwich biscuits are very easy to sell, should we try to produce sandwich biscuits with chocolate?"

Wang Haoan raised his eyebrows, is this going to be Oreo or Fun Duoduo or something like that? There were too many delicious cookies in his previous life, and Wang Haoan could think of some best-selling products casually.

For example, some particularly thin biscuits, biscuits containing nuts, biscuits containing chocolate, etc., but Manhan Food really can't make more products, and now the promotion has fallen into a bottleneck.

If there are more products, the biggest possibility is to ignore the promotion of some products, so as to cut some product business. Instead of busy developing unfamiliar products, it is better to make familiar products bigger and stronger first.

"Forget it, let's do our core business well. It's enough to launch a new product every year, and if you really want to make cookies, it's too late to make them next year. ”

"Okay, I see. Zhong Kailu also knows that he can't do whatever he wants, and once a product fails, it will have a great impact on Manhan food.

Just like the current crispy beans have been discontinued, there are rumors that the Manchu food business is declining and the like, if this kind of remarks continue to appear, I am afraid that some people will really believe it.

"Leave them alone, continue our factory layout, every province must have our factory, and even some provinces, you can open two or even three factories, and when that time comes, we can drag them down by raising the price of logistics and transportation!"

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