At a time when the biscuit industry is about to enter the competition, the instant noodle industry has already experienced a greater shock.

Three months ago, there were dozens of instant noodle brands, at least a few market types, and the taste of instant noodles also exploded.

But a month ago, there were only a dozen instant noodle brands left, and some innovative flavors have now begun to disappear, and even many small brand factories have been acquired by Tongtong, Kang Shuaifu and others.

Nowadays, there are less than ten brands of instant noodles, and the only brands that guarantee that the national production capacity will not lose money are good taste, Kang Shuaifu, Huafeng, Tongtong, and Hualong, and although the others are not bankrupt, they cannot guarantee profitability.

At this time, President Liu of the Huaxia Food Industry Association made a phone call and made an appointment with Wang Haoan for a meal.

"President Liu, does the association need to sponsor something, just say it on the phone. Wang Haoan said deliberately.

Of course, he knew that President Liu took the initiative to invite him to dinner, not to solicit sponsorship. Frequently soliciting sponsorship with a company, I am afraid that President Liu's position will be replaced.

"Mr. Wang, don't be joking, the association doesn't need anything, we have grants and some income, so don't always send things to us in the future." ”

"This time, I invited Mr. Wang to come over just to eat, chat, and catch up with the old days. ”

Wang Haoan looked relaxed: "Hey, that's okay, let's go take a bath after dinner and find two technicians to pinch our feet." By the way, does Chairman Liu like to bowl, the stadium in our community is good. ”

The corners of Chairman Liu's mouth twitched twice: "That, eat first, eat first." ”

When eating, Wang Haoan took the initiative to lead the topic, from sports to entertainment, from culture to food, anyway, he didn't talk about work.

President Liu saw that he was about to finish eating, and he was afraid that Wang Haoan would leave for a while, so he could only say: "Mr. Wang, your company's instant noodles are selling well, right?"

"It's okay, President Liu asked this, oh, it's a working meal for the staff of the association, I'll go back and have someone send some over. ”

"No, no, that's not what it means. President Liu hurriedly grabbed Wang Haoan's hand to ask for the phone, "I'm just asking casually." ”

"By the way, I heard that the instant noodle industry has changed a lot now, and I am worried that Mr. Wang's industry will be affected. ”

"That's right. Wang Haoan had an understanding expression, "My company's instant noodles are no problem, they sell well, the new flavor has also stood up, and the consumer feedback is also very good." ”

"Mr. Wang, that's not what I meant. I mean, a lot of instant noodle companies have gone bankrupt lately. "President Liu is no longer beating around the bush.

Wang Haoan looked at Chairman Liu in surprise: "What do you mean by this? What does the bankruptcy of the instant noodle company have to do with me? Oh, do you mean that those companies were acquired, we didn't want any of them, most of them were bought by Kang Shuaifu and the same two companies, I heard that Hualong also bought some, you should go to them." ”

Chairman Liu was a little helpless, don't you really know what I mean? Am I talking about the acquisition of those enterprises, I am talking about bankruptcy, I am bankruptcy!

Although many companies have been acquired, it also means the disappearance of many brands, the disappearance of many flavors, and the industry has changed from booming to several brand sub-markets, which is not right.

If you look at other food industries, such as soda, how many brands are competing and how prosperous. Instant noodle companies, why can't this be?

"Mr. Wang, why did those companies go bankrupt?"

"Because of poor management. Wang Haoan replied casually.

"No, it's because you've made promotions that they have to do promotions. And their economic strength is far inferior to your company, so after a period of promotion, they can't bear it, and they go bankrupt. ”

Wang Haoan leaned back in his chair: "Is it my fault for what President Liu said? According to President Liu's meaning, the rise and fall of enterprises are all blamed on the enterprises that give profits to the people?"

"Why do we do promotions, don't we hope that more people will eat instant noodles, so that more people will like this product, so as to make the market bigger?"

"Will Chairman Yoo know that the global instant noodle industry is now dominated by island countries, followed by South Korea, and many countries in Southeast Asia have big brands of instant noodles, which are sold in many countries. Only our instant noodle brands in the mainland are more suitable for the mainland market, and it is difficult for them to expand outward. ”

"The prosperity that President Liu sees is that there are many brands of instant noodles, and the kind of people compete with each other, but when that kind of situation happens, the most caused is infighting, internal friction, and when foreign big brands enter the Chinese market in a big way, how can we resist?"

Chairman Liu frowned: "Mr. Wang's words are a bit serious, how can domestic instant noodle companies make you feel vulnerable?"

"Seriously? Chairman Liu, do you remember how many of our enterprises went bankrupt after our country made the market economy a part of the socialist economy?"

"What is called a market economy, simply put, is an economic situation in which resources are determined according to the market. What products are welcomed by the market, what products will sell well, and what brands are welcomed by the market, what brands will sell well. ”

"The basis of this economic model is market competition! If it is not those small brands that go bankrupt today, but my company that goes bankrupt, I wonder if those small enterprises will pity me?"

"The market economy is the economic model of the vast majority of countries in the world, and it is also the most dynamic and efficient economic model. ”

"The market economy is like this, the fittest survive, and the unfit are eliminated. They went bankrupt because they weren't strong enough. Don't say that I didn't provoke this incident, even if they can't bear it, it's their problem. ”

"Has Chairman Liu ever investigated, after the bankruptcy of those small enterprises, is the sales volume of the instant noodle industry increasing or decreasing? Let me answer you, it has increased, and in the past three months, the sales of instant noodles have increased by 17 percent!"

"What is wrong with the development of the industry? Does this enhance our international competitiveness? And our company's goal is not only the domestic market, we are trying to make the products go out, because we have also developed certain sales channels abroad. ”

Wang Haoan took a sip of tea and continued: "President Liu, now is the era of market economy, and large enterprises in many industries will continue to emerge in the future. ”

"Small enterprises will be eliminated if they can't bear it, and other international competitors will not pity us. If we have this mentality, our industry will really go backwards!"