Chapter 556: Rush for Time
After a week, Wang Haoan looked at the shipment volume of Qiaoke Food and was very satisfied. With three shifts of production, the production capacity has increased a bit, and all of them have been sold.
If it weren't for the fear that the production capacity would not be able to keep up after the hype, Wang Haoan would have wanted people to arrange to increase publicity and promotion.
Qiaoke's biscuits and egg rolls are very distinctive in China at this time because of the chocolate sauce, plus the taste is very good, the price is not very expensive, and the sales are also very good, and the retailers are willing to order.
It's just that now these products are mainly concentrated in urban areas, and few of them are sold to county seats, let alone rural areas, so the market is far from saturated.
"Zhang Jian, our Qiaoke food is selling well, and people in the industry should also know that Qiaoke food is wholly owned by us, why do you say that Kang Shuaifu and other main forces in the biscuit industry seem to have no reaction? ”
Zhang Jian thought for a while: "Kang Shuaifu may not pay attention to the sales of Qiaoke Food because he is the first in the industry." As for other biscuit companies, there is basically no conflict with our products, so it is normal to have no response for the time being. ”
"Not true. Wang Haoan shook his head, "When you consider the situation, you can't just guess, you have to speak with facts." Although Qiaoke's chocolate sauce is more distinctive, it is not the only one, there are still similar products on the market, but the scale is not large at present. ”
"And you're underestimating Kang Shuaifu. They all want to challenge our position as the leader of instant noodles, and in their own leading biscuit industry, how can they watch Qiaoke Food grow bigger?"
"Especially knowing that after Qiaoke Food was acquired by us, the most important thing to resist is Kang Shuaifu, think about it, if you are the helmsman of Kang Shuaifu, can you watch Qiaoke Food grow?"
Zhang Jian thought about it carefully, and it seemed that something was really wrong. He remembered reading in the book that after taking the lead, he had to keep the lead all the time, and even expand the lead, so that he could lead all the way.
Once it is overtaken, it is too difficult to complete the overtake.
Qiaoke Food now has the top sales channels in the country, as long as the publicity is in place, the taste is not bad, and the fire is certain, which is the place where Kang Shuaifu is most afraid of Manchurian food.
And this can be regarded as Manhan Food grabbing Kang Shuaifu's market share, Kang Shuaifu should definitely not watch it, who would be willing to give up the market?
"Chairman, then I'll find out more and answer when I come back. ”
Zhang Jian was a little annoyed when he left, he didn't go to college, is the gap so big? Wang Haoan takes care of him so much, but he still has no experience, and he is not even as flexible as Zhang Zikang many times, is his assistant too unqualified?
With a high salary, I wanted to develop in management, but I found that I was not that material at all. This made Zhang Jian feel very inferior, and felt that if he hadn't grown up with Wang Haoan, Wang Haoan would not give him this kind of treatment at all, and this was not the treatment he should get.
Wang Haoan looked at Zhang Jian's back and sighed, Zhang Jian is a good person, he is righteous to his friends, and he can complete the things he explains seriously, but he can't become an excellent decision-maker, at most he can only be a good executor.
Executors are easy to cultivate, but decision-makers are more difficult. Wang Haoan also hopes to cultivate some people who can make him believe in the management of the company, and now it seems that it is not as good as those hired by the outside, at least he doesn't have to worry too much about his ability.
Wang Haoan made a few calls and arranged for someone to find out, maybe Kang Shuaifu was holding back some big moves.
……
"What are you talking about? Kang Shuaifu is developing chocolate sandwich biscuits? Okay, I see. ”
So that's the case, Wang Haoan then understood why Kang Shuaifu didn't care about the development of Qiaoke Food at all. Kang Shuaifu hopes that Qiaoke Food will drive the chocolate-flavored biscuit market, and then Kang Shuaifu will directly take this market away with a stronger brand advantage.
Of course, this is also related to the fact that Kang Shuaifu does not have chocolate-flavored biscuits now, if there is, they must have developed them themselves, rather than waiting for more troublesome snatching later.
It's just that I don't know where Kang Shuaifu has been in R&D, and what the specific R&D type is. Chocolate sandwich biscuits, are they chocolate butter mixed with chocolate sauce, or chocolate powder is added to the biscuit with cream in between?
If it is chocolate sauce in the middle, then Wang Haoan doesn't care at all, because this kind of product failed in his previous life. If there is less chocolate sauce, the taste is very average, and if there is more, it will be hard.
But if it's the latter, it's the production process of the previous Oreo, which has been selling well for many years and is popular in many markets.
Kark is also working on this product, but the development progress is relatively slow, and the biggest problem is that the biscuits with chocolate powder will be harder.
If Qiaoke is successfully developed first, it is naturally the best, if Qiaoke's research and development progress is slow and is launched by Kang Shuaifu first, it is definitely not good news.
It is true that the sales channels of Manhan food are stronger, but Kang Shuaifu is the current domestic boss in the biscuit industry, Kang Shuaifu's biscuits are more popular with consumers, and Kang Shuaifu's sales network construction is also good.
And biscuits are not a food with a short shelf life, and there is not much emphasis on timely delivery when distributing goods, so the advantage of the channel is not particularly large, and the number of distributors is small, which can also be guaranteed to be delivered to the shelves of most retailers, and retailers will not sign any exclusive agreements.
"Hey, Lao Kong, you go and help Zheng Ximing develop products, and leave other unimportant work at hand to others to do, Kang Shuaifu is developing the same products as us, we must do it first!"
"Okay, rest assured, chairman of the board, I will work with Zheng Dong to come up with a mature process as soon as possible. I know two food experts in biscuit and pastry development, and I would like to ask them to help. Professor Kong agreed.
"Yes, you can talk about the specific remuneration. You are also a shareholder and director of the company, and you can make decisions on behalf of the company, and I believe in you. ”
At present, the salary of domestic R&D personnel is not high, even those top experts, the remuneration is also very pitiful, especially those who have public offices, many of them only get salaries.
This has also led to the wave of layoffs next year, many experts who want to be retained by the political axe have also resigned with compensation, and they can earn more when they go to private enterprises.
Wang Haoan hopes that after cooperating with those experts, Professor Kong can dig them up and become an expert in Manchu and Han food.
The speed of food replacement may not be as fast as other industries, but it is also necessary to bring forth the new, and product improvement is also necessary.