Flower city, train station.

On the fourth day of the snowstorm, the crowds waiting in the square in front of the station have not decreased, and trains are still delayed on the snow-covered tracks. Although a large number of manpower and material resources have been dispatched to clear snow and ice, manpower seems so small in the face of extremely cold and freezing weather.

The crowd in the square has been numb, although the local government has transported a lot of snakeskin plastic greenhouses to shelter the crowd in the square from the wind and snow, but the vast majority of people can only sleep in the square, every day when the lunch box is supplied, it is still you rob me, I rob you, everyone can not eat a few bites, many people have been drowned under the feet of the garbage, fortunately due to the cold weather, these excrements have not been rotten and smelly, but how long can people survive in this environment.

In order to maintain order, the policemen in the outermost part also held out for three days and three nights, eating boxed lunches with the masses, sleeping together in the open air, waiting for the trains that were still on the way, no one slackened, and no one escaped, but their faces were already exhausted.

The local responsible person has already appealed to the masses with loudspeakers and various means, so that everyone can ride in an orderly manner, and those who are not in a hurry can exit first, and do not crowd all in the square.

But the vast majority of people ignored the call of the loudspeaker, and now everyone's heart is at home, they are afraid that their relatives at home will starve and freeze, they all want to go home, they don't want to give up.

Just when there was a stalemate inside and outside the field, when there were more and more snowflakes fluttering in the sky, and when everyone fell into helpless and helpless despair, several teams were marching in the direction of Huacheng Railway Station Square.

The media reporters, who had been waiting at the scene for a long time, quickly turned their cameras to these new arrivals.

There are old and young among them, there are young men and big girls, there are gray-haired Huacheng uncles, there are also Northeast men with tattoos on their arms, there are urban white-collar workers with glasses and a sven face, and there are also suburban civilians wearing work uniforms......

They come from all over the world, they cover all religions and nine streams, they usually don't interact with each other, and even dislike each other, but at this moment, everyone has only one thought, that is, "fight against the snow disaster and help others".

Because they all have a common identity, that is, "compatriots", that is, Chinese.

And they also have a common standard, that is, the red vests on their bodies, and the title of Weibo public welfare volunteers.

Their slogan is "Help each other, let love go home, Weibo is in action." ”

The red vests that appeared at Huacheng Station brought a large number of supplies to the people and police who had been trapped in the square for many days, including bread, mineral water, cotton coats, quilts and other emergency supplies, as well as various medicines, first-aid supplies and folding benches.

The logo of "Weibo Public Welfare" is the shape of two hands to make a heart, the idea of this logo comes from the most popular "Heart Girl", created by an enthusiastic blogger, and soon this logo was officially adopted by Weibo, and together with the "red vest", it has become a symbol of Weibo public welfare volunteers.

In addition to the "Weibo Public Welfare" logo, there is also a clear sign on these outer packaging, that is, the four red characters of "Jingxi Mall", and a line of small words "Jingxi Shopping, same-day delivery." Fight against the snow storm and send love to you. ”。

Obviously, these materials are deployed by Jingxi Mall in more than 40 self-built logistics warehouses across the country, and delivered to the places where they are most needed through the hands of Jingxi logistics personnel and Weibo public welfare volunteers.

Although there are many of these Weibo public welfare volunteers, they do not appear chaotic at all, but under the command of dozens of organizers, they are divided into more than a dozen teams, each engaged in different tasks, some are responsible for delivering supplies, some are responsible for removing ice and snow, and some are responsible for assisting the police to maintain order.

In the crowd, the media reporter unexpectedly saw a familiar face, the leader of the domestic real estate industry, Wang Shi, the chairman of Wanke Real Estate, was also among them, he wore a black down jacket and a red vest, and a group of young people with the banner of "Wanke Public Welfare Volunteer Team" stood together, personally delivering food and drinking water to the people in the square.

The media quickly surrounded Wang Shi, wanting to understand why this famous entrepreneur, a big man in the real estate industry, would participate in this public welfare action.

Wang Shi, who was wearing a red cotton hat and a cleanly shaved beard, said in front of the camera with a frank and calm smile on his face:

"Since its establishment, Wanke has always been a loyal practitioner of social responsibility, and we are not only committed to building good houses for China, but also giving back to the society in many aspects. The Weibo Public Welfare Action is a very innovative public welfare act, which can unite the people of the whole country to fight against heavy snow and low temperature freezing weather. cannot be absent from this event and will not be absent. ”

Wang Shi said while pointing to the Wanke employees around him and said:

"Today, 90% of our employees at our headquarters are on site......"

When Wang Shi was pointing and talking, the long-haired girl who had been by his side from the beginning, wearing a green down jacket and a good figure, hurriedly replied:

"Wang Shi has not recovered from his illness recently, I have been persuading him to wait until he is well before going to the street, but he just doesn't listen, insists on participating in public welfare activities in person, he is such a strong temper, for the sake of public welfare, he doesn't even care about his own body......"

With Wang Shi's status and status, most people have to call him "Mr. Wang", but this young girl calls him by his name, but Wang Shi doesn't care about her tone, and although the words in her mouth are counting Wang Shi, it also creates the image of Wang Shi participating in public welfare with illness.

Who is this young girl, she seems to be about the same age as Wang Shi's daughter, her expression and posture seem to have worked in a company, and her speaking style is also hot.

Wang Shi has always been known as a tough guy in the eyes of the public, did he see such a young girl beside him, and the relationship between this young girl and Wang Shi is quite unusual.

Who is this young girl?

Driven by this thought, the media present became interested in this young girl and gave her the camera.

This young girl is not stage frightened, she said generously to the camera.

"Hello everyone, my name is Tian Zhuoyun, I am a good friend of Wang Shi, and I recently cooperated with him on a real estate project......"

Although this Tian Zhuoyun snatched Wang Shi's words, Wang Shi did not mean to be angry with her, but looked at her with a smile, his eyes were full of a kind of doting.

Leaving aside Wang Shi and others, the operation organized by the Weibo public welfare has been a great success.

This effect was achieved without the efforts of the local media in Huacheng, who established a unified command structure under the coordination of the local person in charge of Weibo, and obtained the approval of the local government and the person in charge of the station, which made things go so smoothly.

Of course, the most important thing is the appeal of Weibo, without the "help each other, let love go home" action launched by Weibo, and without the "red vest" volunteer action proposed by Weibo, how could these strangers who had never known each other before cooperate with each other in an orderly manner under the guidance of a unified slogan to complete this public welfare feat.

And the efforts of these red vests were all recorded under the camera of dozens of national media gathered in the station square.

Truckloads of supplies were delivered, boxes were unloaded by the hands of volunteers, and then through the hands of volunteers, they were continuously delivered to the people waiting for the train in the station square.

These materials, like a warm current, are transmitted to everyone's hearts through everyone's hands.

And the logos of "Weibo Public Welfare" and "Jingxi Mall" on those materials are also displayed under the camera one by one, and then transmitted to thousands of households through radio waves, entering the eyes of every Chinese who cares about compatriots, and staying in their hearts.

......

At the same time, a large number of Weibo public welfare volunteers wearing red vests have also appeared at the railway station and near the station in Yanjing City, although their number is not large, but all of them are energetic and have a different temperament from ordinary people.

Because of the location in Yanjing City, the volunteers here come from a wider range of sources, and many of them are senior users of Weibo in the early days, as well as many opinion leaders on Weibo, such as Chen Danhong, Ai Weiwei, Liang Wendao, Luo Yonghao, Lian Yue, Cheng Xiaoqing, and Cai Tou.

Wearing a red vest, he and volunteers organized by Weibo went to major transportation hubs to deliver supplies and warmth to the stranded local travelers.

In front of the reporter of Yanjing Satellite TV, which had already been coordinated, Wang Xing told the original intention of the Weibo company to organize a public welfare action to fight the snow disaster.

"Weibo is both a social media and a public platform, and we want to provide a space for all sectors of society not only to discuss and communicate, but also to pay attention to and participate in social construction. We hope that Weibo bloggers will not only actively speak out on the Internet, but also actively participate in life, speak up for all kinds of vulnerable groups, and at the same time, take action to help those in need. ”

"The purpose of Weibo is to unite more people, work hard for our happy life, and build a better motherland. ”

Wang Xing's remarks are high-level and far-reaching, which is indeed very suitable for the role and positioning of the CEO of Weibo Company, and has also been unanimously recognized by the media present.

But the most conspicuous thing that day was not Wang Xing, who wore glasses and behaved like a gentleman, and the employees of Weibo, but another entrepreneur of about the same age, and a group of young and strong migrant workers led by him.

In addition to the red vest, they also wore a red hat, and the hat was conspicuously inlaid with the logo of "Jingxi Mall", which was the same as the logo posted on most of the materials on the scene.

The couriers of Jingxi Mall and the red hats on their heads quickly attracted the attention of the media, and many people wanted to interview the person in charge of Jingxi Mall, and the couriers on the scene pointed to one of the team.

The media were a little surprised, they didn't expect that Jingxi Mall is such a head and face of the enterprise, their boss is actually carrying goods like an ordinary courier, when the media stopped Liu Qiangxi, who was unloading the package, he wiped his sweat with his sleeves, with the simplicity of an old farmer in Jiangbei, and said:

"We are all Chinese, and it is natural to help our compatriots. In order to cooperate with this Weibo public welfare campaign, Jingxi Mall has built 40 logistics warehouses across the country for material allocation, and thousands of our employees are now working hard to deliver goods to people in various places to ensure that the materials are delivered to people as quickly as possible. ”

Liu Qiangxi spoke in a loud voice, with a Jianghu atmosphere in his tone, which was very different from the temperament of Internet entrepreneurs that ordinary people think, and this unique style made the media pay attention, so he also became one of the celebrities at the event that day.

After the interview, Liu Qiangxi enthusiastically distributed the "Jingxi Shopping Coupon" to the reporters present, with which they can enjoy a 20% discount when shopping in Jingxi Mall, and the reporters unanimously accepted the gift happily.

Before leaving, Liu Qiangxi did not forget to remind reporters to remember to add the phrase "Jingxi Mall, the fastest shopping website in China" to the report.

......

While the media is busy, a new force has joined in.

This time there is a team, the most eye-catching thing is that many of the cars in the team are Mercedes-Benz, BMW, Audi and other luxury cars, and these cars are uniformly pasted with the logo of "Weibo Public Welfare".

When these cars stopped, many drivers in red vests walked out of them, and some sharp-eyed media immediately recognized many celebrities when they saw it.

Among them, there are well-known entrepreneurs such as Pan Shiyi, CEO of SOHO China, Feng Lun, CEO of Wantong Real Estate, Lei Jun and Cai Wensheng of Shunwei Fund, as well as Zhen Yueting, who is not yet famous.

The media present had only one idea in their hearts, the appeal of this Weibo company was so great, and it actually called so many corporate bigwigs in.

The media didn't know that although Weibo became popular in the past few days, the main reason why it was able to call so many bigwigs was Ren Pingsheng's face.

But for the media, the more bigwigs come in, the better, and they are able to add more content and more readability to their reports.

And these bigwigs are not just going through the motions and putting on a show, but really participating in public welfare actions.

The reason why they drove here was to participate in the "Weibo Public Welfare Hitchhike" action organized by Weibo.

"Weibo Public Welfare Hitchhiking" is also a public welfare action proposed by Ren Pingsheng in that proposal, aiming to encourage car owners who own private cars, under the unified command and guidance of Weibo, to go to the major transportation hubs in the city where they are located, take those passengers who are trapped at the station due to vehicle delays, send short-distance passengers home, and send long-distance passengers to nearby transportation nodes, so as to relieve the pressure on public transportation hubs.

Under the organization of Weibo Company, a "Weibo public welfare free ride" drove on the streets, and everyone contributed their own strength to provide effective transportation capacity for the public transportation of the whole society, which is the purpose of "sharing cars".

Of course, at present, this "car sharing" is still a prototype, and Ren Pingsheng is just using the snow disaster incident to practice his skills with the "Weibo public welfare hitchhiker".

However, with his idea, Wang Xing and others were already shocked.

This Mr. Ren, does he have a treasure trove in his head, and he can come up with a golden idea anytime and anywhere.

When Ren Pingsheng put forward this idea, Wang Xing was still a little unconvinced, he said:

"Most of the people in China lack trust, let a stranger get into their own car, and a stranger's car, is there a danger in this situation, can it be recognized by both parties?"

Ren Pingsheng was on the phone and explained carefully:

"The main user group of Weibo is the urban middle class, most of them are highly educated, have a certain economic strength, are very concerned about social issues, and have the time and ability to participate in social events. ”

Wang Xing probably understood Ren Pingsheng's logic, and he asked again:

"So how to make the people who are helped believe in the 'Weibo public welfare free ride', believe that they are not black cars, and there is no fraud in stealing customers?"

Ren Pingsheng smiled slightly:

"That's why we want to launch the 'red vest', through the publicity of major media, the 'red vest' and the symbol of Weibo public welfare have been deeply rooted in the hearts of the people, wearing the 'red vest' means Weibo users, means the image of public welfare, and the masses will accept it. ”

After hearing this, Wang Xing no longer had any doubts.

This Mr. Ren is really a god, he thinks about everything very thoughtfully, from the formulation of strategies to the implementation of details, there is nothing he has not covered, and his ideas and methods are very creative, and close to the national conditions and people's feelings, each of which can be successfully implemented, and each of them can play an important role.

Being able to work with such a person is so meaningful for my own entrepreneurial path.

Wang Xing, who has always regarded himself very highly, also admires Ren Pingsheng at this moment.

。 m.