As a new hot spot in the report of this snow disaster, the effects caused by "red vests" and "heart-to-heart girls" are still continuing.

Not only Weibo, the phenomenon of "red vest" and "girl with a heart" has quickly spread to other Internet products, not only the three major portals have also reprinted this "red vest" report, and the popular forums such as Tianya and Maopu are also photos of "girl with a heart", and even the users of the competitor "school intranet" are frantically forwarding and commenting on "girl with a heart".

Everyone is discussing the beauty of girls, as well as the enthusiasm to volunteer for public welfare, while discussing these topics, of course, the "Weibo" logo on the red vest and the "Weibo" product have received a lot of exposure, although these websites are Weibo competitors, but in the context of the national fight against the snow disaster, they can not do to restrict the spread of the "red vest" and "Bixin girl" photos, nor can they block the "Weibo" standard on the photos.

It can be said that Gao Yuanyuan's photo has made "Weibo" gain tens of millions of exposure heat, and these exposures are free, which is the spontaneous behavior of netizens.

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But it's not over, the hot spots of "red vest" and "heart girl" are not only spread on the Internet, but also broadcast and reported by traditional media such as Hanhai Satellite TV and Hanhai Morning Post, so that Hanhai media can emerge in the publicity and reporting of the snow disaster.

Soon after the Hanhai City report was broadcast, the major local media opened their eyes and pricked up their ears, wanting to learn something from the "Red Vest" and "Bixin Girl" reports, while Yanjing Satellite TV, Jiangsu and Zhejiang Satellite TV, Jiangning Satellite TV, and Xiangchu Satellite TV, which are in competition with Hanhai Satellite TV in China, have all entered a state of emergency, and the top executives of TV stations are studying this sudden news phenomenon.

Some people in the media circle with a keen sense of smell quickly realized that the report of Hanhai Satellite TV is creative, has a mass base, and is very popular, and this "red vest" and "girl with a heart" are likely to become a phenomenal news event in the snow disaster report.

At present, the most anxious is the boss and senior director of Yanjing Satellite TV, they are in the capital at the feet of the Son of Heaven, and they have the advantage of all kinds of news reports, but due to the limited vision of traditional media, they not only lagged behind in this snow disaster report, but also were pulled down by Hanhai Satellite TV A great distance, which made Yanjing Satellite TV, which has a strong sense of superiority, very angry.

It is said that the CEO of Yanjing Satellite TV slapped the table at a high-level meeting and scolded the executives for not discovering such good media materials in time, and the Weibo company is still a local enterprise in Yanjing City, why did the media in Hanhai City take the lead.

But they didn't think about it, before the "Red Vest" and "Bixin Girl" became a big event, just relying on Weibo, a small company that had just started its business, and Ren Pingsheng's basically zero influence in the capital, wanted to cooperate with Yanjing Satellite TV to promote public welfare activities, is it possible?

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Just when all the Davids in the country were dizzy by Hanhai Satellite TV's trick, they all received a phone call within about a certain time, the call was from the microblogging company that shined in this incident, they brought a rare good news, the microblogging company is willing to establish a partnership with each David TV to jointly carry out public welfare activities against the snow disaster, and satellite TV around the country can obtain the exclusive right to report on Weibo public welfare activities.

This news, like a desert traveler in a long-drought desert seeing Ganlin, made these satellite TVs excited.

Now that "Red Vest" and "Heart Girl" have become news hotspots, satellite TV from all over the world can catch up on this news hotspot and take a free ride on this news event, how can such a good opportunity be missed.

Moreover, the Weibo company made it clear that in addition to the satellite TV in Jinghan and Hua, the public welfare activities in other places are organized by the local satellite TV, and Weibo only provides the authorization to use the red vest, and opens a communication account for the local satellite TV on Weibo.

These operations are all for the convenience of satellite TV in various places, and at the same time, they also greatly save the manpower and material resources of Weibo companies, after all, Weibo is still a very small start-up company, and it has no way to spread its stalls to cities other than Jinghan Hua.

In fact, the only cities that can really be connected to Weibo at present are Yanjing City, Hanhai City is carried out by borrowing the manpower and material resources of Wanyou Games, and Huacheng is carrying out by borrowing the resources of Wanke and Jinshan, of course, these are the resources in Ren Pingsheng's hands to play a role.

Ren Pingsheng knows where his weaknesses are, and he also knows where his foundation is, avoiding fiction, making up for weaknesses, and grasping the direction of the wind is the way he has always succeeded, so he first warmed up the incident of fighting the snow disaster through Weibo, and then started through the energy of the Hanhai City propaganda system, and spread his carefully built "red vest" and "Girl with a heart" as phenomenal events.

The nature of the media will automatically chase and follow up on the hottest and most influential news at the moment, as long as you open up a day in the media in Hanhai City, the continuous gathering of heat will naturally attract more media to follow.

Next, the Weibo public welfare action will be staged in more than 100 satellite TV stations across the country, and the Weibo public welfare action will also spread to the city where these satellite TV stations are located, and Ren Pingsheng put forward only one cooperation condition for these TV stations:

During the snow disaster reporting period, local satellite TV should set up a scrolling box for Weibo at the bottom of the screen, and the box will scroll through the Weibo about the fight against the snow disaster published by bloggers across the country in real time.

The conditions of this cooperation are not harsh, and the technology to achieve it is not difficult, and satellite TV from all over the country has agreed.

This is also one of the new technologies that Ren Pingsheng asked the Weibo company to work overtime overnight to rush out, binding Weibo with the news and information of satellite TV around the world, which can not only stimulate the passion of bloggers to send micro-TV, but also allow more people to understand Weibo, experience the convenience and comprehensiveness of Weibo information dissemination, and let more people pay attention to Weibo and try Weibo.

This is the reason why Ren Pingsheng spent so much effort and material resources to tie satellite TV across the country to the chariot of Weibo public welfare.

Relying on the power of traditional media, it shows the advantages and characteristics of new media, so that more audiences of traditional media can contact and fall in love with new media, so as to achieve the growth of the number of users and add a boost to the development of Weibo.

And these traditional media, who are currently busy keeping up with the hot topics and do not hesitate to lend their valuable media channels to microblogging companies, will soon discover the threat of new media.

At that time, the traditional media will also regret it, and the new media will soon be king.

But at present, except for Ren Pingsheng, no one is aware of this.

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However, even in Ren Pingsheng's life, there were some things he didn't expect.

The popularity of "Red Vest" and "Girl with Heart" across the country has not only aroused the popularity of major Internet media and satellite TV around the country, but also regarded this news event as a hot spot of public opinion, which was written into the internal reference by the reporter responsible for supervising media trends, and sent to a leader in charge of the propaganda system.

The leader highly praised the idea and practice of this incident, and personally gave detailed instructions on the internal reference, asking the propaganda system to earnestly study, increase dissemination, refine typical examples, and create an atmosphere, highlighting the main theme of the people of the whole country closely uniting around the government and working together to fight against the snow disaster.

Soon, the X Department of the Central Committee conveyed the instructions of the leaders to the central-level media such as China Television, China Broadcasting, and China News Agency, and these media certainly did not dare to neglect the instructions of the leaders in charge, and immediately launched their own propaganda channels and propaganda energy to join the army of news dissemination.

At this point, the news event that Ren Pingsheng was looking forward to in his life can be regarded as really coming.

。 Sogou