Wang Haoan remembered that he mentioned to Li that the shoes must be good-looking, why did it take so long to forget?

Mr. Wang, we have tried our best to make the appearance design of the shoes look good, but after all, sneakers are for sports, to be comfortable, to sweat, but also to protect the feet from injury, we make professional sneakers. ”

Li Twist thinks about the sneakers he has seen abroad, all of which use a lot of high-tech technology and materials, just to protect athletes to the greatest extent and improve the performance of athletes.

"Mr. Li, I know that we are making professional sneakers. But why did you forget to make casual clothes?" Wang Haoan reminded.

Obviously there are sportswear, why do you still make casual clothes, because casual clothes sell better, have a wider audience, and earn more.

What is the purpose of starting a company, of course, is to make money. Other goals must also be based on making money, otherwise the company will keep losing money, and no matter how big your dream is, it will be in vain.

"Then let's launch casual shoes, separate from professional sneakers, sneakers, or sports-oriented, right?"

Wang Haoan smiled and shook his head: "Mr. Li, haven't you ever been to the campus? Then let me ask, how many pairs of shoes do you think children from ordinary families will buy?"

Seeing that Li was stunned, Wang Haoan asked and answered: "Under normal circumstances, a child may buy a pair of seasonal shoes, and will not buy a new one until they are worn out or squeezed their feet." So they wear these shoes all the time, not just for gym classes, or when they are exercising. ”

"It is true that our shoes must be suitable for sports, not too stiff, and have enough protection for the feet. And it should not be too heavy, there is a feeling of falling feet, which will affect the child's running and jumping. ”

"I ask you, if a pair of shoes are good for sports and comfortable to wear, but look very ugly, do you think children will like it?"

"When you look at a pair of shoes, the first thing you see is whether they look good or not, and then whether they are comfortable to wear and whether they are suitable for sports. Therefore, good looks are the first thing that can attract consumers. Including parents buying shoes for their children, they must first see if they look good, and they will not buy those ugly ones. ”

"You have visited foreign markets, and you know that foreign sneakers are very professional and even classified in detail. Basketball shoes, football shoes, volleyball shoes, tennis shoes, and many more. But if you look at those sneakers, which ones are particularly ugly?"

"It's important that we don't make sure we're not ugly, it's that we look good. Do you know that big foreign brands will find sports stars to endorse sneakers, and even name them after athletes for those athletes' fans to buy. FANS ARE THE MEANING OF FANS IN ENGLISH, THAT IS, PEOPLE WHO YEARN FOR AND EVEN WORSHIP THOSE ATHLETES. ”

"All styles endorsed by well-known athletes will sell well, and everyone expects that after wearing them, they can be the same as that athlete, even if they can only achieve one-tenth of that athlete's achievement. ”

"If you look at the sneakers endorsed, which one is ugly? Even in terms of color, you have to choose a sportswear that matches the sportswear that athletes often wear. ”

"You advertise how professional sneakers are, and it gives the impression that only people in the professional field need it. But are we targeting professional athletes? Are we targeting a broad group of young people, and how many of them are professionals, one thousandth, or one percent?"

"When you are looking for an athlete to endorse, you must first choose the image of the athlete. It has to be handsome and beautiful, like those models. If you don't believe it, how many people like those ugly ones, even if they have good athletic results?"

Wang Haoan wanted to tell him that this is an era of looking at faces. Of course, Li Zhu also came from a small fresh meat, even when he retired, he was very energetic.

But now it's no longer good, his figure is not completely out of shape, but he doesn't look young anymore, how can a middle-aged uncle attract those teenagers to imitate?

"If you look at the company's sneakers, why are the colors mostly black?"

"It's not easy to get dirty. We have investigated, many times the shoes will be stepped on by people, it will look dirty, how good is the black one. "Li can't figure it out, why is there a problem with the color?

"What are you afraid of getting dirty, it's their business if it's dirty, they can wipe it themselves, brush it themselves. Frequent shoe brushing can just speed up the speed of shoe obsolescence and let them buy our new shoes. So the color should be lighter, brighter. ”

"White is good, light green is fine, orange is also very conspicuous, red, blue, and even women's can be pink. Don't always make it black, even if you make it black, the logo should be in a significantly different color, not only for the brand, but also for the pattern. ”

"The same is true of your sportswear, most of them are dark, and we need to develop more light-colored ones, and we need a variety of colors to give consumers more choices. ”

"And don't you think you can make something that doesn't have a lot of technical content?"

Li Zhan looked at Wang Haoan in surprise: "What do you mean by a product with no technical content?"

"Products like hats, gloves, socks, knee pads, elbow pads, wrist pads, hair bands. You can even order some whistles from some manufacturers, anyway, they are related to sports, and you don't need to develop them specifically, you can just produce a little. ”

"It can be used as a gift during promotion, or it can be used to sell more with the help of brand advantages, but it must be good-looking. It can even produce professional sports goods, such as basketball, football and so on. ”

"In short, you have to remember that when you wear shoes and clothes, the first requirement is to look good, which is the most basic, and everything else is secondary. ”

"Didn't I tell you that when students go to school, they are required to wear school uniforms, but they can choose their shoes as they like. How to reflect their difference, that is shoes. Your shoes are very good, but they are pitch black, will make people feel particularly proud to wear them? They must attract attention, so that people can know that they are Li Twist at a glance, and they will know that these shoes are not cheap, and they will know that these shoes are good. ”

"When you have time, you also send someone to do some market research to see what consumers prefer. Whether it is a sales department or a product research and development department, we must understand the psychology of consumers. ”

"Our products are to be sold to a wide range of consumers, and it is not okay to make decisions behind closed doors. To learn from foreign countries, you have to learn the essence of them. As long as it looks good first, everyone will consider professionalism. And don't think that our shoes are only sold to boys, and so are girls. ”

"You can try to produce a batch of good-looking casual shoes and see how the market responds. Then you will understand the psychology of consumers. ”

"It turns out that there is so much knowledge in making shoes, I didn't know it before. It seems that I am really not good at business management, and I need to learn it. ”

Wang Haoan was stunned, should it be because of my words that Li Twist will go to learn management in the future?

Poor four said

Thank you for the re-reward of the deity & flying eagle, thank you for the 140501061024003, tears, maybe you can't hear the book friends, thank you.