Chapter 366: Anjie Company also needs to inject capital

"Lao Guo, didn't you have a hard time last night, did you?" asked Wang Haoan deliberately.

Guo Jijie waved his hand: "Go, go, I'm in good health, and there aren't so many crazy chicks." You kid is willing to come to the company, let me see, the sun rises in the east. ”

Wang Haoan's face darkened, isn't it that he doesn't come to the company often, which makes you say as if I can't come to the company a few times a year, I can come more than a dozen times a year!

"How is AnJie's development of municipal-level dealers?

"This development is quite smooth, but correspondingly, we have also set up branches in each branch, and those dealers are agency contracts signed with the branches and handed over to the branches for management. ”

"Now it is mainly promoted in the Central Plains generation, and many agent stores in Jiangnan have not been recovered, and they have also begun to lay out stores in the county. ”

found that AnJie Company really put on a posture of taking back all the stores, and those agents in Jiangnan were divided into two factions. One faction felt that they should take advantage of the high price to sell the store to AnJie Company, take the money themselves, and do something else. Anyway, they are still the franchisees of Li Twist Sports, and they may be able to imitate the model of Xu Xiaotian in the capital and open a clothing city or sporting goods city.

And some people began to want to act as an agent for foreign brands, because they found that foreign brands were more profitable, but the sales were not satisfactory, and they felt that with their own sales ability, plus a few people united, it would definitely not be bad.

But even if you want to sell all the stores, you have to hurry up and open more stores to ensure that you can make more money when you sell.

There are also some agents who feel that the store should not be sold to Anjie, they are agents, and they make a lot of money, and they are stable and rising. Other investments are too risky.

Isn't AnJie company just thinking that the expansion of their store number is slow, it doesn't matter, they are also opening ready-made stores, although the profit is lower, but they definitely have to make money. The more you open, the more you earn, so why not open more?

Therefore, the expansion speed of Anjie's stores has accelerated again.

"Andy, what do you think, are we going to follow a model with Li Twist Movement and turn those agents into franchisees, or will they all be taken back in the future and all of them will become directly operated stores?"

"Half and half. Some of our stores are directly operated, and some stores are handed over to agents, so that we can have a good talk with them in the future and reduce their agency fees. ”

"The scale of development we have now is much stronger than it was at the beginning, and we can't give them too many rebates. ”

"I know that. Guo Jijie nodded, "The rebate of municipal agents is relatively low, because they are only acting in a city, so the sales volume will not be particularly high, and naturally they will not get too high a rebate." ”

"It's just that those provincial agents, if we reduce the amount of rebates, we can only wait until their contracts expire and re-sign the contract. Now we don't have to worry about those agents joining forces to balance us, so we reduce the agency fee and reduce the rebate amount, and they should be able to agree, if they don't, we just take back the store. ”

"I believe that no agent will be willing to lose both, neither agree with the reduction of agency fees, but also be unwilling to sell the store to us. ”

Wang Haoan crossed Erlang's legs: "But we still have to be careful, in case someone really shouts out a super high price, the conversation with us collapses, and the store is closed in anger, we must also be prepared." ”

It's like demolition, some want a house, some ask for compensation, but no matter what they want, they want more. Even if a lot is given, some people just don't agree and want more than others, and these often become nail households.

He was worried that some agents would also be like this and become insatiable, and the impact on AnJie at that time was not small.

"I will pay attention to this, no one should do this, and when the time comes, they will not even be able to do it as a franchisee of Li Twist Sports, and the loss will be even greater. ”

"So I suggest that we increase the acquisition of some agency stores now, and make sure that more than half of these stores are in our hands. ”

"Intensify acquisitions, we have no money. Guo Jijie spread his hands, but they have opened a lot of directly-operated stores, and they always have to leave some funds in the account.

"Injection. You and I will take out 100 million together and inject it into Anjie Company. Use this money to buy the stores in the hands of those agents, and at the same time let our people focus on the western market. ”

Injecting capital into Anjie Company made Guo Jijie a little unexpected. In the past, AnJie's funds were transferred to invest in other projects, but now it is finally the other way around.

It's not that AnJie's profitability has declined, on the contrary, after acquiring some stores, their profits have actually increased, not to mention that the number of stores has increased a lot.

But the speed of spending money is also faster, and AnJie has paid a lot of price in order to recover the stores in the hands of those agents faster.

"There's no need for this, we can develop city-level agents under those agents, so that in turn those agents will be encircled and suppressed, so that they will sell the store to us willingly. Guo Jijie felt that he could no longer recycle stores at high prices.

"But what if the municipal agents compete with the provincial agents? The provincial agents can get more favorable conditions, and the municipal agents can really compete? And this will also fall into internal friction and affect our development. ”

"Didn't you say last time, Giordano, crocodile shirts and other companies have increased their advertising investment in the mainland, and the number of stores has also begun to increase, and our competition will become more and more fierce. ”

"If our own people compete again at this time, affecting product sales, wouldn't it give other brands a chance? We are now the best opportunity to expand, and in another two years, AnJie company will pay taxes normally, and then think such a crazy expansion is possible?"

"It's just that we injected capital into Anjie Company for the last time, 50 million, and it's not like you can't get it. ”

50 million, for Guo Jijie's assets, is indeed not much, but he hasn't received dividends for a long time, and the cash in the account does not exceed 1 million!

"Andy, 50 million is not much, but Xiaotian Shoe City also needs an investment. Xu Xiaotian's footwear wholesale city project was approved by the city, and he was ready to start construction. ”

"That's good news, two investments aren't too much. Lao Guo, we have to take a long-term view, and when we invest this time, we can make more money in the future. Besides, it's enough for you to spend money now, don't buy so many luxuries. ”

Guo Jijie rolled his eyes: "What do you know, I bought luxury goods, and I simply went back, we each took what we needed, and it didn't hurt our feelings." ”

Feelings? Do you still have feelings with those girls?

"Anyway, you go back and think about it, if you really object, just don't say it. ”

"There's no need to think about it, I agree, isn't it just another loan. Guo Jijie gritted his teeth, in order for him to get more money in the future, this investment is necessary.