Wang Haoan had communicated with Li Jingwei and others before, if Baishi Cola wanted to cooperate again, whether to agree, everyone agreed that they could not agree.

In fact, both of them know very well that they are competitors and will not cooperate for a long time. In a short period of time, both parties can benefit.

It can be cooperated for a long time, and it is impossible unless it is merged.

If it is merged, Baishi Cola is very willing, but Jianbao is unwilling. With a little bit of shares, Baishi Cola can exchange all the shares of Jianjianbao, and the current asset gap between the two sides is still very obvious.

If Baishi Cola is willing to help Jianbao enter those retail channels in North America, then the cooperation between the two parties can continue, and the establishment of Bao can also help Baishi Cola fully expand in China.

But this is absolutely impossible, this time it is Jianbao who is willing, and Baishi Cola is unwilling.

Although it is said that the sales channel owned by Jianbao is the top in China and the top in Asia, it is actually not so big to promote Baishi Cola, because the two sides have overlapping products, and where you can buy Baishi Cola, there is Tianfu Cola.

Baishi Cola does not have a Yun Gong drink, and Coca-Cola has one, but it does not sell well. Speaking of Jianbao's entry into the North American market, Coca-Cola should be most affected.

If Bai Cola does not agree to the exchange of sales channels, then there is no need for other parties to cooperate. If Jianbao hadn't talked about cooperation with Unilever, it would have been possible to renegotiate with Baishi Cola, but now it is simply impossible.

Not only should the Liangle Group be restricted in the sales channels, but also the Liangle Group should be restricted in the publicity channels, so that they cannot get the best advertising channels.

……

"Hey, Zhao Tai, what are you doing, let's have a meal together in a while. ”

Zhao Tai received a call from Wang Haoan in the morning, thinking about something else in the afternoon: "Is it okay in the evening, I still have two important jobs in the afternoon, and I may not have time to go out at noon." ”

"Okay, why not. Then I'll wait for you at night. There is a good Cantonese restaurant, and I will send the address to your mobile phone in a while. ”

Before it got dark at night, Zhao Tai took a taxi to the hotel.

"Why does Mr. Wang think about inviting me to dinner, is there something wrong?"

"It's true, but when it's okay, I've asked you a few times, but you didn't give face. Wang Hao said bluntly.

"Sorry, sorry, I'm really busy. The station has a new program, and the "Happy 52" has been launched, and the reputation is very good, the audience's letters and phone feedback are also very good, and the leaders are also very satisfied. Speaking of which, I would like to thank Mr. Wang for his creativity. ”

Wang Haoan smiled reservedly, is that his idea? Originally, it was the idea of CCTV, but he just took it out in advance so that the people could watch this kind of program earlier, in fact, there are many similar ones abroad, which is not an innovation.

"Yes, this time it can be regarded as a celebration for you, I think you, the assistant to the director, are about to become the deputy director, right?"

"It's early, it's early. Zhao Tai was modest, but his face was full of smiles. He has been promised by the leadership, and after the New Year, it will be possible to achieve his dream.

"By the way, after the broadcast of our program, do you have any opinions on the practice of refrigeration brands after foreign mergers?"

"How many people have called, and how many people have written to them, are talking about these things. But many of them are talking about some small local brands, and some are not even well-known in the city, but they are actually worthless, and they can only be eliminated in their own hands. ”

"But there are also some provincial famous brands, and even national famous brands, which are being thoroughly investigated. At the beginning, it was stated in the contract that foreign businessmen did not perform the contract, and some fines should be given, otherwise our country will be full of foreign brands in the future. ”

Wang Haoan is very happy, and the top has begun to restrict, which is a good thing.

"So are there still big restrictions on sugar, wine, and other foods in our country? Are there any restrictions on publicity?"

"In terms of publicity, I haven't heard of it, but as for the other aspects, you should know better than me. What's wrong, your business has been affected?" Zhao Tai was a little surprised, it shouldn't be, Wang Haoan's enterprise should be a private collective enterprise that should be focused on and supported, and the policy should be tilted.

"How can there be no restrictions? Think about it, the top has to strictly investigate the annexation of brands by foreign businessmen, and it has also said that it is necessary to protect the development of local brands, so many foreign brand advertisements on CCTV, is this appropriate?"

"Especially those who have annexed the Huaxia brand and refrigerated it, they should not be allowed to promote their foreign brands on TV stations!"

Wang Haoan's look of righteous indignation made Zhao Tai thoughtful.

"You don't want to target certain foreign brands, do you?"

"That's right, do I mean that? I mean protecting local brands, protecting national brands. Zhao Tai, you can't be enlightened. ”

"Do you think I'll believe it?" Zhao Tai took a piece of fish meat and put it in his mouth, well, it's so tender.

"Mr. Wang, we haven't known each other for a day or two, you helped me before, and I didn't let you suffer, right? Your corporate brand promotion has a very good effect, right? In recent years, your company has developed rapidly, and it has something to do with the advertising of CCTV, right?"

"Wait a minute. Wang Haoan interrupted Zhao Tai's words, "Don't myth the advertising of CCTV, the advertising fee has repeatedly hit new highs, I heard that many liquor industries have to compete for the king in the past few years, you think it's very happy, right?"

"But have you thought about it, they have invested all the money in advertising, so what should we do to increase the production capacity?

"If there is a record-breaking bidder this year, then advertising spending will inevitably fall next year. Everyone will come to their senses and know that having a good product is the most important thing. ”

Zhao Tai disagreed: "What do you say about what this has to do with our TV station, others advertise just to increase their popularity, isn't it? We help them increase their popularity, that's enough, as for how they increase their production capacity, we can't control it, and they won't share it with us if they make more money." ”

"Do you want to buy the bid king at a low price? This is not good, the director can't be the master. ”

"I haven't thought about it that way, I want to say that this year there should be some restrictions on the companies that advertise, those who have defaulted are dishonest enterprises, how can a national media platform like CCTV do their advertising?"

"As for the reduction of advertising costs, you don't have to worry about this, how many companies want to buy advertising, not bad for those with poor reputation, and even some If no one bids, I will help you next!"

Wang Haoan patted his chest, looking like a righteous brother.

Zhao Tai began to think, which company is Wang Haoan targeting, he has to go back and check it carefully.