Chapter 513 MP3 with High Cost and High Return
Hu Yiting effortlessly opened the packaging box in his hand, took out the silver brushed aluminum alloy shell MP3 inside, plugged in the headphones, looked at the card-style shape he chose at the beginning, felt small and exquisite, delicate and lovely, and was very satisfied.
Everyone on the board of directors was very enthusiastic and listened to the MP3 one by one, which was pre-loaded with a symphony by Bach, plus two children's songs, "The First Time" and "The Wind Blows the Wheat Waves".
This is a song that Hu Yiting asked Tong Mu to authorize to Chongguang MP3 player to use, and Chongguang paid 10 million yuan in copyright royalties to Tong Mu Production Company, which is also the money that Hu Yiting promised Kong Jing to use to set up a record company, and the endorsement fee for Tong Mu's advertising for Chongguang's repeater machine was also 10 million, and Hu Yiting has sent 20 million cash dividends to Tong Mu through Chongguang twice, which is enough for the operation of the record company.
This money was transferred to the Tong Mu Music Production and Distribution Company managed by Kong Jing through Chongguang, which was of course much more cost-effective than Hu Yiting paying out of his own pocket, saving a lot of personal tax expenses.
Chongguang naturally no one will object to Hu Yiting's financial behavior, Tong Mu is now famous, and the endorsement fee can naturally be compared with the advertising fee of Hong Kong and Taiwan superstars like Chow Yun-fat and Andy Lau.
Everyone in the conference room happily played with MP3 players, listened to it for ten minutes, and tried various operations, and everyone was very satisfied.
Kang Yaoxiang smiled at Luo Zheng: "I won't return this product, take it back and send it to my son, the kid will definitely be happy." β
Luo Zheng smiled: "Of course, it is for everyone, we are the first batch of trialists, don't let the machine rest during this time, we must listen more, use more, and give more valuable opinions." β
Lin Yun couldn't put it down, rubbing the rounded brushed aluminum alloy shell of MP3: "It's so beautiful, Mr. Hu's appearance is simple and atmospheric, the more I look at it, the more I like it, this LCD screen is big enough, and it looks very comfortable." β
Hu Yiting put his mind at ease and said with a smile: "When the shape was finalized before, everyone also felt that it was very convenient to put this shape in the pocket. β
Hu Yanan took off his headphones and said: "The sound quality is very good, such a small thing can be used to listen to music like an alkman with a tape, it's a great invention." β
Wu Tong said with a smile: "It's not that Mr. Hu teaches your son well, Mr. Hu's head is too bright, I think this product can be called an epoch-making invention!"
Cai Yizhong nodded: "MP3 will definitely sweep all alkman and CD walkmans into the electronic garbage heap of history in the future!
Wang Lili: "It's not just beautiful! Mr. Hu said that the goal of our MP3 player is to sell all over the world, and this can be called a great invention! It has more market value than the repeater invented by Professor Zhong Daolong!"
Seeing that everyone was praising MP3, Luo Zheng smiled brightly: "This is Intel's 64M flash memory that just came out in December, the top version, we are now the number one user of Intel's 64M flash memory chip, hehe." β
Zhu Xiaoqiao, the chief financial officer, asked: "How much is this flash memory? I remember reading the purchase report before, it is very expensive!"
Luo Zheng said: "262 US dollars a piece, no way, at present, Intel accounts for half of the flash memory chip market, 64M is the product he just launched, 0.35 micron high-density process, the price is scary, currently mainly used to produce high-capacity solid-state disks, for aerospace systems and military enterprises, if it weren't for our heavy light in the flash memory chip market is very large, Intel still refuses to give this price." Thomas, their flash memory business manager, told me that Intel's 0.25-micron process factory is currently under construction, and it is planned to be put into production in '98, when it will provide a new generation of high-density Flash-memory chips from 128M.
But the good news is that Toshiba's Greater China manager Iguchi assured me that by the second quarter of next year at the latest, Toshiba's 0.35-micron process 64M flash memory chips will be able to leave the factory, and Sharp also told us that the 0.4-micron flash memory chip factory established by their joint venture with Intel in Fukuyama, Japan, will probably be able to supply 64M flash memory chips to the market in June next year. β
Hu Yiting looked at Kang Yaoxiang: "Mr. Kang, our Puhai flash memory plant will probably be put into operation next year." β
Kang Yaoxiang nodded: "At present, all plant construction has been capped, the completion of the interior and the entry of equipment is scheduled for May next year, I estimate that under the expert guidance of Cyrix, the 0.35 micron flash memory process can be completed within three months at the latest. β
Hu Yiting smiled: "It should be no problem." β
After speaking, he turned his head to Luo Zheng: "Mr. Luo, you continue, in short, we will definitely be able to use our own particles next year." β
Luo Zheng was full of joy when he heard this, and he was extremely proud of his momentum in all directions, and this kind of domineering spirit in research and development always made him feel that changing jobs and relighting was the most fortunate thing in his life.
"Okay, Mr. Hu.
Because 64M particles are too expensive,So at present, we don't plan to do more of this top high-end product,Only produce a thousand units,Try the water first,Wait for Hangzhou to start normal production,Then adjust the output according to the market situation,After all, the price of MP3 is too related to flash memory,This feature is very similar to the U disk,Once you do more, it is easy to lose moneyγ
The capacity of our main product is 32M, according to the size of a song about 3M, it is no problem to install ten songs, we plan to price 298 US dollars for 32M products, and 498 US dollars for 64M products. β
Everyone gasped, and at the same time completed the currency conversion in their hearts, and Xi Longshan, president of the Lake Research Institute, said: "The price of 25 to 4,030 yuan is enough to buy a DVD player! One is a domestic DVD, and the other is an imported DVD." β
After speaking, he tilted his head and said with a smile: "But we are an exclusive supply, and it makes sense to sell it at this price." β
Liu Renkuan, sales director of Chongguang Communication, said: "This thing is exquisitely made, how much does it cost to produce?"
Luo Zheng replied: " Take 32M products as an example, I calculated, the cost of our own CPHIFIJ1 main chip is 60 yuan, which is equivalent to about 7 US dollars, which is the chip price given by Huajing Factory, plus 50 US dollars of flash memory, 3 US dollars of PCB, 7 US dollars of imported capacitors and other board components, 6 US dollars of built-in Panasonic lithium-ion rechargeable battery, 10 US dollars of Sennheiser headphones or Huiwei earphones, 6 US dollars of finished aluminum alloy shells and chargers and other small parts, labor costs of less than 1 US dollars per unit, a total of 90 US dollars, in short, within 800 yuanγ β
Wu Hengyuan nodded: "It's okay, the cost is higher, but with mass production, these will come down, especially flash memory, I think the current price is one a month, and the overall price is still going down." β
Luo Zheng nodded in agreement, and said: "Huiwei provided us with a headset with a supply price of 85 yuan, and everyone in our consumer products division thought it was very good to try it out, and it felt stronger than Sennheiser's $10 goods, so we plan to use Sennheiser's earplugs in China, and all Huiwei earplugs for export products, after all, Chinese people worship foreign countries." β
Wang Lili nodded and said: "High cost, high return, I believe this product will sell well." Mr. Luo, you give me more samples, I will arrange overseas agents now, according to Mr. Hu's plan, this time we will sell them globally. β
Luo Zheng: "No problem. β
Hu Yiting listened quietly to Luo Zheng's next product report, not wanting to interfere with the careful planning of his subordinates, for the export of Huiwei's good earbuds, Sennheiser's big road goods are sold domestically, he was noncommittal, but he didn't want to raise objections, only suggested: "I think, after the future sales are opened, we will launch a design with No. 5 or No. 7 batteries as soon as possible, aside from the rechargeable lithium battery, and all the follow-up products will use the Huiwei headphones supplied to us by Mr. Yao, there is a comparison, so that everyone knows that the domestic products of the ten dollar headphones are also very good." β
Luo Zheng nodded: "There are three more shape plans to follow up, as long as the sales are good, we can come up with a shape design in a month." Huiwei's specially designed headphones for us are really good, the signal-to-noise ratio is on par with Sennheiser, and the bass is more powerful, I think it's very flattering, and I like them. β
After speaking, he paused: "Mr. Hu, what is the name of our MP3 player?