"Call ......" Hu Yiting was troubled, he really didn't think about naming it, "I didn't think about it, what do you see?"

Hu Yiting didn't want to plagiarize the names of his previous lives, such as ipod, iriver, Hi-Res, etc., since this rewriting history, why not create a new name.

Luo Zheng: "We have thought of a few names in our department, such as Music-box and the like, but I think they are very earthy, since it is going to be sold globally, it has to be an English name, it must be trendy and easy to remember, and it can become synonymous with MP3 player products in the future." Although we registered the basic patent of the MP3 player, the lawyer of Liu Shen Intellectual Property Law Firm said that although the patent was obtained, it could not ensure that others could not manufacture it, that is, the patent could remain valid, but the lawsuit to prevent the other party from copying and producing was likely to be rejected by the court as invalid, and the court could only order the collection of patent fees. ”

Kang Yaoxiang frowned and said, "This is troublesome, how did you register your patent?"

Luo Zheng: "There are many clauses, but there are two core features of the basic patent of Chongguang MP3 player, first, the music is stored in MP3 format in flash memory, and second, the music is decoded and played in MP3. ”

Wang Lili: "Isn't it very simple and easy to understand? Since we have already obtained basic patents from China and the United States and 11 other major market countries, why is it possible that the appeal fails?"

Legal Director Liu Renkuan explained: "Mr. Wang, this is also no way, generally speaking, intellectual property patents can only ensure that the patent holder receives reasonable compensation for the patent fee, but it is difficult to prevent the other party from continuing production, the court generally tends to protect the interests of domestic enterprises, and will only determine the proportion of patent fees, and will not rule that the other party will stop production."

Like now we have encountered a similar problem in the protection of the rights of the USB flash drive, several small factories in Shenzhen have joined forces to fight a lawsuit with us, they have imitated our USB flash drive controller without authorization and put chips to assemble the USB flash drive, but they have not fraudulently used other big brands, using their own trademarks, the court is currently inclined to impose a fine on them, about 100,000 yuan, and in addition, they are required to pay us a patent fee of 3% of the price of each USB flash drive in the future.

Of course, we do not agree with this opinion put forward by the court, so the lawsuit is still fought, but to be honest, this case is a very bad mouth, even if the court agrees to increase the proportion of patent fees next, we will face a blowout of a large number of imitation products in the market.

And at present, the industry is paying attention to this case, once the result of this lawsuit comes out, our USB flash drive controller is likely to be copied in large quantities, and the era of high profits formed by our patent monopoly will end. ”

Hu Yiting's face was ugly, he knew that patents were like this, and you could bargain if you could make them.

Liu Renkuan continued: "There is no difficult manufacturing process for the U disk controller, and copycat manufacturers can entrust those wafer factories with a micron process to imitate a large number of them, and they can even modify and innovate in the future, so it is unrealistic to expect them not to make them. Because the big brands we have authorized before will also stop purchasing Chongguang controllers, and start to design and produce control chips with independent intellectual property rights, and pay us in the form of patent licensing fees. ”

Kang Yaoxiang sighed: "I have long estimated this, the good days of selling controllers at high prices will not last long, and once this lawsuit is decided, our control chips will have to be greatly reduced." ”

Wang Lili frowned and said: "No matter how low it is, we can't compete with those small factories, our control chips cost 200 yuan each, and the cost of putting on the chip is only one yuan, which is too profitable."

I think it's better to reconcile with those copycat manufacturers.,In the future, Chongguang's USB flash drive authorization will be open.,Anyone can make it.,But you have to use our control chip.。 ”

Hu Yiting agreed with Wang Lili's view.

Liu Renkuan said: "We have already talked to the other party, but it seems that there are people behind these small factories who are instigating them to fight the lawsuit, so they don't buy it." ”

Wu Hengyuan cursed: "No matter who is behind them, this is an attempt to end our profiteering, so that we will not be able to sell controllers in the future, we can only live by collecting patent fees, these bastards!"

Hu Yiting was helpless: "I knew that sooner or later there would be such a day, but I didn't expect this day to come so quickly, this is not yet 97 years, and these copycat manufacturers have turned the sky upside down." ”

Kang Yaoxiang comforted: "Fortunately, we don't just rely on U to live, Chongguang must continue to move forward, and constantly come up with new products to ensure the leading edge and survive. ”

Hu Yiting nodded: "You reminded me well, let's not talk about this, let's talk about the name, in this way, everyone write a name on the paper, write a few more, and then we vote for one, don't bother too much, three minutes! The requirement is English, not necessarily a word, the root combination is OK, the abbreviation is OK, just listen to the trendy." ”

So everyone began to ponder, meditating hard, like Hu Yanan, who is not good at English, just don't think about it, only think about what Chinese is called.

Three minutes later, everyone came up with their own ideas, Luo Zhen pulled a whiteboard over, wrote all the names, and then began to vote, and in the end everyone actually supported Hu Yiting and chose the iPod he wrote.

This result really made him cry and laugh, and said that I just had no brains to copy the name of Apple's new product in 01, how do you think this name is good?

"You guys give me too much face, right? What's so good about this name? I think Luo Zheng's HiFi-card is very good? And Wang Baoliang's cool-FM is also good!"

Everyone laughed, Luo Zheng said: "Mr. Hu, don't be modest, I also voted for you, your name is interesting and technological, pod is not the abbreviation of HP's performance-optimization-datacenter? It can be a pod and a group of whales, or an abbreviation of Plain-Old-Documentation markup language? In short, this name is very flavorful, and I feel that the meaning is very rich. ”

Kang Yaoxiang also smiled: "I think so too, I feel that after adding an i in front, the whole context becomes very concise and powerful, the key is that there are few letters and it is easy to remember." ”

Wu Tong and Cai Yizhong also nodded their heads again and again, saying that this name is very easy to remember, and it is very tasteful, which is suitable for trademarks.

Seeing these two pairs of new immigrants in the United States say this, everyone felt that the name was easy to be accepted by foreigners, so they insisted on using Hu Yiting's creativity, which made him laugh and cry.

Wang Lili even praised: "This p and the lowercase letter d sandwich an o in between, it looks like a symmetrical figure, Hu Yiting, how did you come up with it? This name is perfect from the perspective of art design!"

"Good...... That...... Then ipod......" Hu Yiting was dumbfounded, a little regretful at the same time, but also felt that history is really unpredictable, "It seems that Apple's name was indeed very good...... Qiao Gangzhu really has some taste in brand image building......"