Marketing can still be played like this!

There was no advertisement on TV, nor did they put a water army on the Internet or buy Weibo hot searches, those young people of Hanlin Culture Media gave full play to their brains, and they were stunned to make a propaganda that surprised the industry, known as the most heartfelt marketing!

Print out every sentence that touches the heartstrings of thousands of people and put it in the subway station with the largest passenger flow.

There are golden sentences everywhere, a sentence is a kind of life, and the advertisement posted on the subway of "The Legend of Wukong" is like pasting the perception of life here, and then allowing countless people to resonate and get heart-to-heart communication, and finally realize the purpose of using words to convey emotions and sharing feelings to convey words.

This subway advertising has undoubtedly become a hot spot on the Internet!

There is no need for Hanlin Culture to stuff money into the media to buy news, and those media will spontaneously start to report the news.

These golden sentences all come from Zhang Chu's "The Legend of Wukong", which are heart-wrenching sentences selected by thousands of netizens.

When Hanlin Culture made this vote on Weibo, everyone thought it was playing, and they didn't pay attention to it at all.

More than 100,000 readers participated in this vote, and the number of votes for this sentence exceeded 80,000 when multiple elections were allowed!

This is actually using readers to help the staff of Hanlin Culture to screen and see what words are the most likable and unforgettable in the whole book.

So the words presented in the subway trains of the six major cities were thus selected, and when they appeared in the subway, a place full of strangers hurrying away, the good content resonated with the passengers, thus causing a wider spread!

This has almost become a classic case in marketing, whether it is the ceiling or the floor, or the body on both sides, these words are printed.

The dialog boxes are full of impressive sentences from "The Legend of Wukong", and even some passengers cried because they were touched, which was captured by the passengers on the scene and uploaded to the Internet.

Obviously, it is impossible for Hanlin culture to be exhaustive, what they do is just to print the golden sentences, and then quietly wait for fermentation.

It's a spontaneous event, and in some carriages with fewer passengers, interested people go to take a group photo next to their favorite sentences.

So there is such a magical scene in the subway, usually there are more women taking selfies, but now more male passengers take out their mobile phones to participate in selfies!

Now that they have taken photos, it is obvious that they are not just kept for themselves, but will be shared with friends for everyone to see.

The end point of this marketing of Hanlin Culture Media is WeChat, which attracts passengers to send > through advertisements on the train, "This kind of publicity is a bit interesting!"

"I didn't want to, but I was attracted by these advertisements and reports. ”

"The circle of friends is about to be swiped, but I didn't see that train when I went to the subway station, which proves that I have no fate with it!"

"I was so surprised that I almost cried, I remember chasing "The Legend of Wukong" on the Internet a month or two ago, but after getting off work, I saw these sentences on the subway, I can't wait to talk to everyone on the spot!"

"Jealousy died, and my friend sent a selfie photo, but she didn't read the book at all. I also wondered about asking her to help me find the rest of the sentences, but it turned out that there were too many people and I couldn't move my body at all. ”

"Don't torture us, can't I buy it?

"My girlfriend sent me a link on purpose, and it tickled me. ”

Not only ordinary passengers or netizens are posting and forwarding these photos, nearly 2,000 public accounts have reported them, and these links have also been shared in the circle of friends or group chats and private chats, with a total of more than 10 million views!

The effect of this marketing is so amazing that many passengers and even people start to search for related works on the Internet before they even get off the bus.

Whether it is the thousand-degree search volume, or Taobao, Dangdang Books' product search has risen rapidly, people who are anxious simply buy e-books to read directly, and users who are slightly willing to wait add physical books to the shopping cart, and then click to pay with the rest of the goods, waiting for the express delivery.

Jingdong showed the advantages of self-operated commodity logistics at this time, and they stockpiled a large number of physical books of "The Legend of Wukong" in several major warehouses, and the nearby delivery was very convenient and fast.

The fastest can be delivered on the day of the order, and it can be received the next morning if it is a little farther away, coupled with the promotion carried out by JD Books, "The Legend of Wukong" has sold more than 3000 copies on JD Books in this day, and it is still increasing!

……

Zhang Chu is very optimistic about this marketing, selling books is just the most basic part of creating the overall IP of "The Legend of Wukong", and now it has the theme song and various peripherals, which are intensively bombarded on all media.

This kind of propaganda posture has never been seen in any book before, even "Ghost Blows the Lantern: The Essence of the Ancient City".

At the beginning, Menglong Culture Media adopted the old-fashioned method, and its thinking has long been rigid and cannot keep up with the development of the times.

Now Ye Shumei led Hanlin Culture Media to use such a way to easily become the hottest topic at the moment!

Of course, for Zhang Chu himself, since he finished writing "The Legend of Wukong", most of the subsequent publicity has nothing to do with him.

That is already in the past tense, and the "What Happened to the Rabbit That Year" that is being created now is what needs to be paid attention to.

The cartoon of the first episode had been drawn more than an hour ago, but Zhang Chu was not in a hurry to upload it to the Internet.

He was typing on the computer at this time, showing the content of the first sentence in the form of words.

This is something that has been planned for a long time, and the text content of the chapter is matched with the content of the manga to make it easier for fans to better understand the meaning.

"The sky will descend on the rabbit, must first mess with its rabbit hair, black its rabbit belly, red rabbit eyes, three-petal rabbit mouth, pull its ears, toss its rabbit legs, force it to dig deep pits and plant mushrooms, so strengthen its bricks, snow bright its kitchen knife.

The full name of the little white rabbit is the black belly little white rabbit, because the brother of the artillery party who robbed his compatriots accidentally lay in the mud and accidentally blackened his stomach and could not be washed off, and was the head of the artillery party. You think that the little white rabbit has pointed ears and looks innocent, then you have been fooled!"

This is equivalent to blending several different works of art together, and after Zhang Chu checked the content of the first chapter, he confirmed that there was no problem and sent the comic in the same long micro blog.