"Big brother, that Manhan Food has also signed an exclusive contract with Tiedaobu, and only their instant noodles are allowed to be sold on the train, and even the shops in the station only have good taste instant noodles. ”

Wei Yingzhou's face became very ugly, this Manchu food is really amazing!

The dealers who robbed them didn't even give them the opportunity to expand their channels. You can do this, and so can we!

"After the notice, we also signed an exclusive contract with the distributor. No, it's just that they are not allowed to sign a contract with Manhan Food, and they have nothing to do with other instant noodle suppliers. ”

Relying only on Kang Shuaifu's brand, it can't withstand the good taste that is skyrocketing in fame today, but by uniting several brands such as the same and Huafeng, you can encircle and suppress the good taste.

The position of the industry boss is not so easy to sit on. The gun shot the first bird, and when the good taste was jointly encircled and suppressed by all brands, it was when they Kang Shuaifu rose.

"Big brother, after the retail price of our bowl noodles rose to two yuan five, the sales volume dropped significantly, and those dealers didn't say anything, but the retailers were very dissatisfied. ”

Although the profit of a single product has risen, the decline in sales is too serious, and the profit of a single product given by Kang Shuaifu to retailers is not as good as that of good taste, because good taste bears the freight of some dealers, which reduces the cost of dealers, and the wholesale price of dealers to retailers is naturally lower.

"It doesn't matter, they're not satisfied, they're not selling our products, and what about the new production line ordered from Treasure Island, we need to expand the scale as soon as possible. ”

"Big brother, what kind of scale is there to expand at this time. Our profits have fallen, and if we rush to scale up, it will be dangerous if the return of funds becomes slow. "Wei Yingxun is in a hurry, why is the eldest brother still insisting on going his own way?

"Does the decline in profits mean that we have no profits? We are still making money, but the speed of making money has decreased. That's why we have to scale up so that we can continue to grow our total profit even if our margins go down. ”

"If we don't expand at this time, wait for two years, do you think we still have a chance to expand? Didn't we inspect two places before, then open two branches, and we will reduce the wholesale price by a dime, giving dealers and retailers more profits, I don't believe that they are unwilling to sell our products!"

Everyone is in business, of course, to make more money. For retailers, as long as there is a product that can be supplied to consumers, it is most affordable to maintain high margins, regardless of the brand it is.

"Big brother, can't you open a branch factory, open two at a time, our funds may not be able to hold up. ”

"It has to hold on. If you manage the company's finances, you must try your best to squeeze out these funds. As long as our new production is launched, we have a chance to turn defeat into victory. ”

"Good taste only makes bowl noodles, ignoring the bagged instant noodle market, then we will make this market bigger. Compared with the good taste, Huafeng's taste is completely incomparable with us. ”

"Our next step is to promote bagged instant noodles, with a retail price of one yuan, which will open up the grade with Huafeng, and also hit the market share of bowled instant noodles. ”

"It's a good way to open up new markets, avoid its edge, and give consumers a sense that we have more choices in our products. ”

"It's good to understand. Inform the two of them that the branch must be put into operation as soon as possible, and next year we will also advertise on CCTV to expand the popularity of our products. ”

……

"Chairman, this is the market research we just finished. Barreled instant noodles, our market share is the first, accounting for 60%. The second is Kang Shuaifu, accounting for about 32 percent. The third is the same, accounting for about 7 percent, and there are some foreign brands left, accounting for less than 1 percent. ”

"The first bagged instant noodles are Huafeng, accounting for about 55 percent. The second is the same new brand Haoqiangdao, accounting for about 10 percent, the third is the old Beijing brand of Nanhe, accounting for about 10 percent, and the fourth is a new brand called Hualong, which is also Nanhe, accounting for 8 percent. The fifth is also from Nanyue, the brand is Jinfeng, accounting for 7 percent, the sixth is also from Nanhe, called Smet, accounting for 5 percent, and the seventh is the 6-chome of the island country of Riqing, which has just entered the mainland market, but the price is very low, and it currently occupies about 5 percent of the share. ”

"Hualong, Jinfeng, Smet?" Wang Haoan was a little confused.

Of course he has heard of Hualong, in his previous life, he was also popular in Huaxia for a period of time, and later he made a joint venture with Riqing and launched Jinmailang, which is an important partner of Riqing Food, but how does he remember that this brand only appeared after two years, is this life ahead of schedule, or is he misremembering?

Jinfeng and Smet, he hadn't heard of it at all, they should have been acquired by other companies soon in their previous lives, or they simply went bankrupt due to poor management, at least the brand was not operated.

As for the six-chome, this Wang Haoan is very clear, it was specially developed by Riqing for the Chinese market, the price is cheap, and the main rural market is the rural market, they think that the Chinese economy is not good, and they are reluctant to buy expensive instant noodles, and they do rely on this trick to open up the market in the countryside.

Unconsciously, there are so many brands of instant noodles, and it seems that everyone has seen the profits here.

"Does Kang Shuaifu only have barrels, they don't produce bags?"

It is impossible for Kang Shuaifu to miss this market, and the sales of bags will be several times that of barrels in the future. And the cost is lower, which is more conducive to brand expansion.

"I'm not sure about this, we haven't asked the dealer. But I heard another news, Kang Shuaifu has built factories in two places, and it is obvious that he wants to expand. ”

Kang Shuaifu has expanded production capacity, and Wang Haoan is not surprised by this. Seeing the market, it is natural to seek more share, more profits, and expanding production capacity is an inevitable choice.

Moreover, Kang Shuaifu should still be the production line purchased from Baodao, and the production capacity of the equipment there is 50,000 pieces of dough cake per shift, which is less than half of Manhan food.

For other brands, Wang Haoan didn't pay attention to it, but Kang Shuaifu he attached great importance to it, in his previous life, he was the boss of the noodle industry in Huaxia, and he couldn't raise his head at one time, at that time, the same was the leader of the total sales of instant noodles in the world, and he could wrestle with Riqing in the island country, but he was not an opponent at all in the mainland.

It wasn't until the same new flavor of Laotan sauerkraut was launched, and after fighting a promotional war with Kang Shuaifu, there was a great posture of losing both sides, that part of the situation was reversed.

"Let people keep an eye on these brands and grasp their next business strategy. We will continue to expand our channels, expand our dealer team, and be prepared for the upcoming launch of our bagged products!"

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