After the things on Weibo were dealt with, Ren Pingsheng immediately ran to Cai Wensheng for tea.

Sitting in the office of the headquarters of the Shunwei Fund in the LG Gemini Building, Ren Pingsheng once again drank Cai Wensheng's good tea.

These days, Lei Jun is flying around at home and abroad, busy looking at projects related to mobile phone manufacturing, busy communicating with the upstream and downstream of the mobile phone manufacturing industry chain, busy meeting the bigwigs in the mobile phone industry, and the three founders of Shunwei Fund have not been together for a long time.

It is rare for Ren Pingsheng to go to Yanjing once, and Cai Wensheng naturally wants to take out the treasured high-grade Tieguanyin to entertain him.

The two sat on the sofa in the office, drinking the freshly brewed oolong tea, chatting with each other about the investment projects in the current market, and they were very relaxed and comfortable with each other.

"Mr. Ren, you are really amazing, you are the boss of a NASDAQ listed company at a young age. I'm your age, and I'm still selling clothes in Southeast Asia. ”

As soon as Cai Wensheng talked about Ren Pingsheng's listed company, he was full of emotion.

It seems that he is still so persistent in his pursuit of building a listed company.

Ren Pingsheng smiled, he understood Cai Wensheng's psychology very well, and he also wanted to help this friend.

However, the current conditions are not available, Lei Jun's mobile phone has not yet been built, the mobile phone camera and APP functions are still very simple, and Cai Wensheng's "beauty" series of products in later generations cannot be landed, so Ren Pingsheng has no choice but to keep it secret from him at present.

However, Ren Pingsheng came to Cai Wensheng this time, not just to drink tea, he also had a more far-reaching purpose.

After the greetings, Ren Pingsheng directly cut to the topic:

"Mr. Cai, I want to ask you to come out, there is a business that needs you to do. ”

"Oh, what business. ”

Cai Wensheng didn't show a very surprised look, he already knew a little about Ren Pingsheng, and he also knew his personality and temper.

Ren Pingsheng is not a person who has time to drink tea everywhere, he has always been on the Three Treasures Hall for nothing.

Sure enough, Ren Pingsheng picked up the teacup and brought it to his mouth, drank the freshly brewed tea soup into his throat, and said with a smile on his face:

"Does Mr. Cai know anything about online marketing accounts?".

Cai Wensheng put the kettle under the automatic water refiller, pressed the button, and watched the water flow from the mineral water bucket on the ground continue to be pumped up, and continuously poured into the electric kettle, he said slowly:

"The marketing account you are talking about is not an organized and planned online account that publishes content on the Internet and uses these contents to achieve commercial purposes. ”

Ren Pingsheng smiled, Cai Wensheng really deserved to be an expert in marketing hype, and he found the right person for him.

Ren Pingsheng gently put the freshly finished teacup in his hand on the coffee table, and said in a straight voice:

"That's right, I just want to cooperate with you and make a Weibo marketing account together. ”

"Weibo marketing account?"

Cai Wensheng raised his head, his two eyebrows furrowed slightly, and asked.

Ren Pingsheng nodded seriously and said slowly.

Weibo marketing account is an epigenetic commercial phenomenon that appears in the development of Weibo. Usually an individual or an organized team, using a Weibo account as a marketing platform, by publishing a series of content that is tailored to the preferences of different customer groups, to attract the attention of a large number of Weibo users, and on this basis, to carry out targeted marketing activities for these followers.

As soon as Ren Pingsheng said this, Cai Wensheng immediately understood, and he put the kettle full of water on the table to heat it, and said:

"What you said, this Weibo marketing account is similar to a water army, it is purposefully to create an image on the Internet and use it to guide public opinion. ”

Ren Pingsheng nodded lightly and said:

"That's right, it's essentially the same thing. It's just that the water army wins by quantity, and the specific content is not important, and the specific result is not important. The marketing account is to win by personality, and the design and guidance of the content are very important, which requires us to dig out and cultivate excellent marketing account writers, or jokers. ”

"Joker?"

Cai Wensheng obviously has not been exposed to this term, so he has this question.

Because Ren Pingsheng had the knowledge of his previous life, he explained him in detail.

Joker is a unique term that arose with the rise of Weibo.

Because Weibo itself has a word limit, so in order to make the content published by the marketing account attract attention and forward, these marketing account writers need to master the skills of text refinement, and use the least language to express the most essence, the most funny, and the most interesting content, so they have formed their own unique language style, and the writers of these marketing Weibo accounts are often called jokers.

Cai Wensheng is a genius in marketing, he quickly grasped and understood the relationship between the "joker" and the "marketing account", he said while making tea:

"The joker is actually similar to an Internet personal webmaster, as long as you find out that this account has potential early and buy it, you can use this account for marketing in the future. ”

Ren Pingsheng nodded slightly, this is the reason why he wanted to find Cai Wensheng.

In the previous life, there were three major schools of development for Weibo marketing accounts.

The first gang was the "Tooth Fairy Advertisement" founded by Bai Er. This person is very business-minded, and although he is not the first to realize that jokers can make money, he is the first to organize jokers and successfully find Party A's agent. "Tooth Fairy Advertising" is all elite soldiers, Qi Dian, Corpse Sister, Li Tiegen, Apostle, Sword God Grape, Gu Da Baihua, Called Beast Yi Xiaoxing, Genius Red Panda, Director Don't Shoot Me, Zongzong Zongzong, Gossip _ I'm Too CJ, Big Coo Gugu Chicken, etc.

The second group is the "Knowles Culture" founded by Mr. Salesman, who is said to have been a person from the "Tooth Fairy Advertisement", but because he was not valued in Bai Er's organization, he became angry and self-reliant. "Knowles Culture" has successively signed fellow uncles, pretending to be in New York, with eyes on the buttocks, and special vests for memories, etc., which can almost compete with the "Tooth Fairy Advertisement".

The third group is the Gushan culture. They are the ones who make the jokers into an assembly line. Bai Er's subordinates are all jokers who have been famous for many years, and the sales side is also second- and third-tier famous jokers, and the difference between Gushan and the first two is that they will cultivate tuba by themselves. "Gushan Culture" has Leisure Lu, British Newspaper Sister, Big Brother Wang Zhenhua, Ono Sister Learns to Spit Out, My Friend is a Stay B, etc.

These gangs composed of Weibo jokers not only use each other's fan stock to bring popularity to their marketing accounts, but also collectively participate in the planning and dissemination of certain hot events, and create public opinion momentum through the fans attracted by marketing accounts, so as to achieve the purpose of guiding the trend of public opinion.

Although there are no professional marketing accounts and jokers on Weibo, there are already some grassroots accounts that are developing in this direction, even if Ren Pingsheng does not enter this field, sooner or later others will enter.

Different from the outside world's understanding of marketing accounts, Ren Pingsheng believes that the emergence of marketing accounts is an inevitable phenomenon, as long as there are dense social networks, there will be commercial marketing accounts, and the emergence of marketing accounts has advantages and disadvantages for social networks.

On the positive side, the marketing account can conduct targeted research on the segmentation of social network users, and organize and publish targeted content, which enriches and strengthens the attractiveness of the social network, and also brings more clicks and users to the social network.

On the disadvantages, the prevalence of marketing accounts will destroy the authenticity of public opinion on social networks, and many emergencies and opinions will be due to the guidance of marketing accounts and public opinion tendencies, which will lead to some users who are good at independent thinking to give up social networks, especially in the entertainment industry.

Ren Pingsheng is a person who pays attention to practical interests, since the marketing account is a phenomenon that cannot be eradicated by social networks, so why not simply do it yourself. With his own understanding of meager and Internet marketing, and Cai Wensheng's intuition for commercial speculation and the potential of discovering jokers, he can definitely build a team of jokers with strong appeal, which can not only prevent competitors from using marketing accounts to guide public opinion, but also use marketing accounts to guide public opinion in the direction they want.

Of course, when Ren Pingsheng told Cai Wensheng about the marketing account, it was more about the commercial value of the marketing account.

"In the era of social networks, fans are wealth, and traffic is money. ”

"On Weibo, every fan is a potential marketing target, and the joker and marketing account communicate and interact with Weibo users by updating the content, or post topics that everyone is interested in, so as to achieve the purpose of marketing. “

"When merchants want to advertise and promote products, they can screen their audiences from these accounts, pay for advertising, and send out these marketing accounts, which will cover you, so that you can consume, buy services, use products, etc. In the end, the merchant benefits, the marketing account makes money, and it is a win-win situation, and if the product and service are exactly what you need, it will become a win-win situation, or a win-win situation. ”

Ren Pingsheng's explanation in simple terms, hearing Cai Wensheng's frequent nods, he said with feeling:

"To do a good job in marketing accounts, we must segment the user market, launch accounts suitable for different groups of people, and tailor the content they are interested in. ”

Ren Pingsheng agreed:

"Yes, for example, if young people like sensual and literary content, we can launch a marketing account that specializes in telling bad jokes, horoscopes, travel, and pop music. ”

Cai Wensheng is very adaptable, and he quickly drew inferences:

"We can make some marketing accounts for middle-aged people in terms of historical anecdotes, celebrity anecdotes, health care, etc., and some marketing accounts for women in terms of beauty and makeup, emotional new, celebrity gossip, etc., and we can also find some overseas students to do overseas information accounts and translate the latest news and content abroad, which can also attract users......"

Ren Pingsheng finally showed a pleased smile, Cai Wensheng is really a strong hand in this aspect of marketing, as long as he dials a little, he can immediately discover and master the rules, with his vision and ability, coupled with his own funds and platform resources, he will definitely be able to build a strongest marketing team.

In the future, this marketing team will not only be limited to Weibo, but also develop to other social network products, and can also develop across fields and diversification.

At that time, they will not only master the platform resources of the upstream of the Internet, but also control the content resources of the downstream of the Internet.

For Ren Pingsheng, today is just the beginning.